and we just saw Samsung's line up of TVs

for the coming year.

Now the company has two very different ideas

for their flagships this time around.

On one side is the Ultra Premium fancy 8K TV

with a barely-there bezel,

and on the opposite end is what called the Sero,

which rotates vertically?

(upbeat music)

So the Sero is designed for Millennials and Gen Zers.

It's got a 43 inch screen.

And it's not Samsung's nicest TV,

it's QLED, so it's got quantum-dot HDR color, that's great.

But it's meant for mobile first customers,

so you pair it with your Android or iPhone.

It does support AirPlay too, which is really great to see.

And you can rotate it vertically and open any app you want.

Instagram, TikTok, Snapchat,

it's whatever might work vertically you can do on this TV

without ugly black bars on the sides.

So if you have a Samsung phone like the Galaxy S10

or the Note 10 you just rotate your phone

and the TV turns automatically.

If you have an iPhone you have to use the button

on the remote but you can still do it,

it just takes a bit more time.

So the Sero has a built in base at the bottom

which also houses a speaker system,

can't take it off, this TV cannot be wall mounted.

So that's one disadvantage.

Samsung says the Sero is part of its lifestyle TV lineup

with the frame and the Sero.

So it's designed to kind of blend in

with your surroundings and your decor.

So when you're not streaming TikTok videos,

you can put a clock on there or your personal photos

or even artwork.

There's no pricing or availability on the Sero just yet,

but it'll be here this year at some point

in the US and globally.

Now let's upgrade a bit to the ultra fancy 8K QLED TV.

Now you've probably heard about this by now,

it has barely-there bezels

that when you're standing at a normal distance,

you really can't even perceive,

it looks like just a floating display of glorious sharp,

8K,

content.

But, therein lies the problem,

8K still lack any real content at all.

So Samsung has a lot of AI upscaling

and other stuff that it says will improve 4K

to look more 8K-ish.

And so that's what you've got for now.

There are plans to maybe stream 8K at some point this year

but that's all still very much in the air.

So I wish Samsung would have put that same design,

those super slim bezels in a 4K TV,

which would have made a lot more sense

for your average customer.

But if you want the beautiful design,

they've got to buy into 8K.

So the Q950 comes in three screen sizes,

65 inches, 75 inches and 85 inches,

and in all three, the front is covered by 99% display.

So it's your content and bezels that again,

you can barely even tell are there.

Just like the Sero they're still unknowns,

price, release date.

We don't know those details quite yet,

but we should know more in the coming months.

Now thankfully, there are a lot of good software features

coming to all of Samsung's 2020 TVs,

those includes Google Assistant and Amazon Alexa

built right in if you don't like Bixby,

now you can just choose one of those.

And also Samsung is putting a big focus on privacy.

It's telling you what data it collects

what it tracks about your viewing habits,

all of those things.

Trying to be more transparent

when people are more concerned

about this stuff than ever before.

We're out here in the neon lights

of Las Vegas all week long.

So keep it locked on The Verge's YouTube channel

for all the latest tech, TVs

and whatever else pops up at CES 2020.