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  • Apple on Tuesday unveiled over the year headphones that cost $549 pricier than its entry level iPhones, ipads or watches.

  • The new AIRPODS max could boost the company's sales over the holiday season.

  • The new headphones, both 20 hours of battery life noise cancelation and nine microphones inside the ear cups that help adjust audio levels they're capable of delivering higher quality audio than in ear device is because they seal around the ear.

  • The Airpods max, which ship next Tuesday will compete with high end headphones such as bows, is noise canceling 700 units that sell for $340 with holiday discounts.

  • Prices for apples in ear headphones will remain the same.

  • AirPods at $159 and Airpods Pro at 249.

  • The launch of the AirPods backs comes amid rising sales for Apple's accessories.

  • Justus revenues from its flagship iPhones have been falling.

  • Apple also said it will launch is $10 per month fitness subscription service next Monday.

Apple on Tuesday unveiled over the year headphones that cost $549 pricier than its entry level iPhones, ipads or watches.

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