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  • When Biden led the polls in almost every battleground state,

  • experts warned that a Trump win was still possible.

  • But only if polls were even worse than they were in 2016.

  • But look at where Biden is right now. He's up by 10 points.

  • More than that - look at that. He's above 50 percent.

  • Hillary Clinton was well below 50 percent.

  • So did history repeat itself in 2020?

  • Let's compare the polling averages listed by FiveThirtyEight with the actual results.

  • Both nationally and in every battleground state, Trump outperformed the polls again.

  • That ended up being decisive in only two states: Florida and North Carolina,

  • where the winner was different than what was projected,

  • but didn't change the overall electoral outcome.

  • But the stark difference between polls and reality in states like Iowa, Ohio and Wisconsin

  • still stands out.

  • One pollster who predicted Trump's wide margin in Iowa correctly,

  • against conventional wisdom,

  • was Ann Selzer.

  • It takes a little bit of practice to live in what I call 'the corral of pot shots'

  • while your poll is out there waiting to see what happens with the election.

  • Polling Trump in midwestern states such as Iowa

  • has been a riddle for the industry ever since 2016.

  • So what makes her methods different?

  • There are a lot of pollsters who do what I call they poll backwards,

  • that is they look at what happened in previous elections

  • and use that to adjust their sample of today to hopefully project an electorate of tomorrow.

  • And I don't do that. I take nothing from the past and build it into my polls.

  • Therefore, I hope, the future can reveal itself to me in my data.

  • Part of the problem these days, according to Rachel Bitecofer,

  • is who is available to pollsters.

  • There is this perpetual problem of finding people from the bottom 50 percent,

  • left and right, who are going to do a survey.

  • They don't know who Mitch McConnell is.

  • They don't know who Nancy Pelosi is.

  • They don't read The New York Times.

  • They don't watch the news.

  • What makes things even harder is that Republicans in the US

  • are much more likely to distrust news organisations who sponsor a lot of polling.

  • Which could be one explanation of why Trump underperforms in polls.

  • We're in this time period where especially the political right

  • has found value in getting people to distrust government,

  • and getting people to divest themselves from civic participation.

  • So what could be a solution?

  • The only way that pollsters will ever be able to measure them

  • is by asking longer questions and by empowering these people, telling them

  • that if you speak to us the world is going to hear you.

  • It actually requires a different questionnaire than what we normally would do with voters.

When Biden led the polls in almost every battleground state,

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