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  • AstraZeneca's communication could do with a booster shot, $134 billion drug giant is launching another review to check the effectiveness of its covert 19 vaccination.

  • This all started on Monday when CEO Pascal saw Rio said that it's vaccination could be asshole I as 90% effective, but the only problem is that 90% figure relates to a small portion of the trial.

  • For the majority of candidates, the number was 62%.

  • To confuse things further, the University of Oxford, which is partnering with AstraZeneca, lead with a 70% figure, which was an average of the 90% and the 62% combined.

  • It's understandable why Sorry oh would have led with a higher number.

  • Over the past few weeks, Madonna and Pfizer have said that their vaccinations are as high as 95% effective.

  • But the problem with muddying up the communication on this is that it undermines public confidence in vaccinations at a time when people are very fearful with how fast these vaccinations have been created.

  • Over the past week, Astra Zeneca shares have fallen and investors are watching closely.

  • And as the world prepares to take billions of doses of vaccinations.

  • Fumbling over your communication is the last place of drug giant wants to be.

AstraZeneca's communication could do with a booster shot, $134 billion drug giant is launching another review to check the effectiveness of its covert 19 vaccination.

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Breakingviews TV: Vaccine flub

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    林宜悉 posted on 2020/11/29
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