They're not going to budge.

New Year's Day is a day for college football.

The ratings have always shown fellas that even if you played just 24 hours before, what's the big deal?

Just 24 hours.

If you played on New Year's Eve, most of America is going to choose.

Not that people are going out this year.

I don't think Times Square is gonna be packed.

Most people will choose getting together with a small group of people on New Year's Eve and saying, You know what?

I'll just watch the championship game on the 11th.

I don't need to watch the playoff New Year's Eve is once a year.

I'm going to celebrate, especially this year with everything that's going on, So holding it on January 1 is absolutely, positively firm.

Should it be that way and why not expand the playoff?

Listen, I for one year I feel like I'm like this Groundhog Day, and I'm and I'm and I'm repeating myself.

You know, every time we talk about this, this was the year to do it because this is the year you could say, Listen, we're gonna fly the weather kite.

We're going to see how this works and we're going to get all the markets.

Just imagine how many markets you could have still involved.

Still interested, invested in what their teams are doing.

We had opportunity, maybe have a Cinderella team.

Could be why you be a Cinderella team in Cincinnati.

Be a Cinderella team.

You finally get the answer, get it on the court.

And then this is something that you can start to worry about or think about going forward like man, it worked out.

Look at the ratings and now you have the weather caught up there.

And now you've done this experiment and they're saying, going forward, this is something that we may want to implement because look, the revenue that we're able to generate because we had multiple, you know, media, you know, outlets and markets still involved in still engaged in and in football late in the season.

So I don't understand it, Zuma, you know why I love my iPhone?

Because the IOS gets updated all the time.

There's always a new system.

I'm like, Oh, wow, that that looks smoother.

That that seems like an easy transition.

I do not understand why the best time to update the IOS for the NC Double A or for CFB cows.

Football.

C api Excuse me, the playoffs.

Why wouldn't you do that?

I had the same quantum with the NBA with the playoffs.

Like just see the best teams one through 16.

If there's a year to do it, you have an asterisk next to this year.

Well, the caveat is we were going to a pandemic.

We have to make the best possible scenario workout.

We won't do it for television ratings.

Why not the same for college football playoffs?

Why not the same for the ball games?

And yes, you should move it back.

I know you want to hold firm on that date, but I don't think people are going out like that.

Ah, lot now anyway anyway, So if you move it down a little bit and move it back, even if a week or two what you do, Zubin, you give yourself wiggle room in case something happens.

In a year where we've learned to expect the unexpected e think we had we through Week 11 of CFB season 48 406 games involving FBS teams on the schedule that's 12% have been either postponed or canceled.

It's a pretty big sample size.

You should probably prepare for something like that to happen, knowing that you knew it was going to happen because you have built in by weeks, right?

That's what certain leagues did.

Unless you're the Big 10 of the Pac 12 that got started late, why not do the same with the college football playoffs?

It just makes sense.

But you know what?

I've learned not to expect these conferences or the NC Double A to make sense anymore.

E.

I think that's That's the new norm for me from somebody who's been in this industry for 13 years now.

But the thing we know that they respond to, it's the money.

This is the opportunity to generate more money because now these games means something Mawr and people love championships.

I mean, I'm watching Mac football yesterday.

People love football, and the most passionate fan base is usually the college fans.

You know they'll watch anything with their team on, especially if it means something, so I don't understand why they can't just pivot why they can't be flexible.

Why can't they be fluid with this thing and figure it out on the run?

I mean, they're supposed to be smart people, right?

Why can't you just say Let's utilize these bowl games?

Let's make those qualifiers.

We don't have to change our system for the Final Four, but the way we get to the Final Four is the way we could make up some of these games in which we missed because Ohio State's gonna miss games.

Wisconsin hasn't won any games.

This is a way to get the representation, get the best players in the best teams out there.

How you gonna evaluate Ohio State with three with three games play right?

The eye test is the eye test.

Or is it was the fan base in the media and the TV market that comes with them.

So now you're saying fans, you know it's supposed to be fair and and and and b y you may have a legitimate gripe.

Cincinnati may have a legitimate gripe, but then you're telling them that they did everything right, but they still don't qualify when the when Ohio State hasn't proven it.

But you're going off of what they used to be or what they represent, not what they are and what they are this year.

So speaking of Ohio State, and I think one of Paul's best comments is he, he said, I would be shocked at the Big 10.

Didn't find a way to have a hollow state in the championship game in the Big 10 championship.

So hypothetically, Ohio State Mrs.

This week's game against Maryland, Indiana place Indiana goes to four.

No, let's say something happens with Indiana next week.

Ohio State.

Then Mrs two games.

Indiana still up 40 and Indiana end up winning that division.

That's why I will also say, with the pandemic, the pandemic should just told all these conferences.

This is the year we're not doing divisions like the A C C did.

There's no division in A C C.

We want the best two teams that represent our conference in the conference championship.

I feel like the Big 10 missed the ball drastically on this one as well.