That was the total by Wednesday morning, as online buyers showed up in big numbers.

The figures will be watched by economists as a gauge of China's economic recovery.

Post virus Singles Day is the world's biggest sales event, larger even than Black Friday and Cyber Monday in the US This year, it runs over four main days and has so far brought sellers 16 times as many orders by value as Amazon's prime day last month.

The performance likely comes as a relief for Alibaba, a week after it lost more than 10% of its market value.

That's when regulators blocked the listing of financial technology affiliate and group.

It's Singles Day, approached this year was to begin sales earlier to give lesser known brands MAWR exposure.

It's set primary discount days for November 1st to third a swell as the 11th singles day was launched in 2009 and is usually in its travel grant one day event with live performances by celebrities.