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  • - Good morning and welcome.

  • We are so pleased that you can join us today.

  • We've got some really exciting product announcements

  • to share with you.

  • - This is the new Apple Watch Series 6.

  • Series 6 is our most colorful lineup ever.

  • There's a new blue aluminum case.

  • This updated classic gold stainless steel finish.

  • A new gray black stainless steel called graphite.

  • And for the first time

  • a stunning new Apple Watch Product Red.

  • With Apple Watch Series 6,

  • you can measure your blood oxygen right from your wrist.

  • The new health sensor in Series 6

  • shines red and infrared light onto your wrist

  • and measures the amount of light reflected back.

  • Advanced algorithms use this data

  • to calculate the color of your blood,

  • which indicates the amount of oxygen present.

  • The new blood oxygen app lets you take a measurement

  • in just 15 seconds.

  • And Series 6 also captures periodic background readings

  • and stores them in your Health App.

  • Inside Series 6 is our sixth generation system and package.

  • It includes a high performance dual core processor

  • based on the A13 Bionic in iPhone 11

  • but optimized for Apple Watch.

  • Series 6 has an even better always on display.

  • Now it's 2 1/2 times brighter outdoors

  • when your wrist is down.

  • Series 6 also features a new always on altimeter

  • that provides continuous elevation throughout the day.

  • The watch face is fundamental to the Apple Watch experience,

  • and we're taking faces further this year.

  • In watchOS 7 we also gave developers new tools

  • to build even more specialized watch faces,

  • so if you're into surfing,

  • there's a watch face for that,

  • with apps like Dawn Patrol to check surf conditions.

  • Or if you're into photography,

  • there's a watch face for that,

  • with apps like Lumi to help you track the sun's position.

  • Or if you're a healthcare provider,

  • there's a watch face for that,

  • with apps like Notable to see your upcoming appointments.

  • Another is interchangeable bands.

  • We're excited to introduce something completely different.

  • The Solo Loop.

  • The Solo Loop is remarkably simple.

  • No clasp, no buckle, no overlapping parts.

  • Just one continuous piece.

  • Made from custom liquid silicone,

  • the Solo Loop is stretchable

  • so you can easily slip it on and off your wrist.

  • It's available in a range of sizes

  • so you can find your most comfortable fit.

  • And it comes in seven fantastic colors.

  • This new band style is so comfortable,

  • we did another version called the Braided Solo Loop.

  • It's made from 100% recycled yarn

  • that's meticulously braided

  • with ultra-thin silicone threads,

  • and it will be available in five colors.

  • We're also offering a new take on the leather band

  • with the new leather link,

  • with no loop back or class of any kind.

  • That's Apple Watch Series 6,

  • the most advanced Apple Watch ever.

  • - Right now, Apple Watch needs to pair with an iPhone,

  • which is something they might not have.

  • This is why we're excited to introduce Family Setup.

  • With Family Setup,

  • you can use your iPhone to pair watches for your children

  • or older members in your household

  • who don't have their own phones,

  • and they will have their own phone number and account.

  • You can specify which contacts

  • your kids can communicate with

  • when using messages and more.

  • And you can set up automatic location notifications.

  • So whether it's grandma's house, school,

  • or basketball practice,

  • you'll get the reassurance

  • your child is exactly where you expect them to be.

  • To help them stay active,

  • kids can now track movements

  • and use all the other great features of activity and workout

  • in a way that works best for them.

  • Kids can create a Memoji with just their watch

  • and share it as stickers and messages

  • or in the new Memoji watch face.

  • Whether they're learning at home or in the classroom,

  • the new school time mode helps kids stay focused

  • with do not disturb, restricted interaction,

  • and this distinctive look which teachers or parents

  • can recognize at a glance.

  • Family Setup requires a cellular model

  • of Apple Watch Series 4 and later

  • and will be available at launch with these carrier partners

  • in these regions around the world,

  • with more coming later this year.

  • - The second thing we're doing to make Apple Watch available

  • to even more people

  • is to create a new model

  • that combines elements of Series 6 design

  • with the most essential features of Apple Watch,

  • all at a more affordable price.

  • We call it Apple Watch SE.

  • Apple Watch SE uses the S5 chip

  • for up to two times faster performance in Series 3.

  • And staying connected is even easier

  • with the cellular models,

  • which allow you to make phone calls and messages and more

  • even without your phone.

  • An Apple Watch SE has the same accelerometer,

  • gyroscope, compass, and altimeter

  • as Series 6.

  • And because it has the latest motion sensors,

  • Apple Watch SE also supports fall detection.

  • With all of these features and more,

  • including the new capabilities in watchOS 7,

  • we think Apple Watch SE will be the perfect watch

  • for many new customers.

  • Apple Watch SE starts at just 279.

  • In addition, we're announcing Apple Card financing

  • for Apple Watch

  • so customers can easily pay across 24 monthly payments.

  • Apple Watch Series 6

  • with a breakthrough new blood oxygen sensor

  • starts at just 399,

  • and Series 3 continues at its great entry price of just 199.

  • - Introducing Apple Fitness+,

  • a new service for Apple Watch

  • designed to inspire you to get fit and stay fit.

  • With Fitness+, you simply choose the workout you wanna do

  • from the catalog videos on your iPhone, iPad, or Apple TV.

  • And when you start the video,

  • it automatically starts the correct workout

  • in your Apple Watch Workout App,

  • and it sends those metrics in real time

  • right to the screen you're viewing the workout.

  • So you have all of your data on your wrist

  • and on the screen in front of you.

  • When the trainer reminds you to check your heart rate,

  • your numbers get larger,

  • making it easy to see the details you need.

  • When you're in the middle of a tough interval,

  • you see a countdown timer

  • to motivate you to push through every last second.

  • Your activity rings are also right on the screen

  • so you can see how your workout is helping you make progress

  • towards closing your rings for the day.

  • And if you happen to close one of your rings

  • in the middle of your workout,

  • you won't miss the celebration.

  • You'll see it in real time right on the screen.

  • When the workout is over,

  • you get a comprehensive summary.

  • And all of that data captured from your watch's sensors

  • is shown right on the summary screen.

  • Fitness+ is launching with the most popular workout types,

  • so there is something for everyone.

  • Yoga.

  • Cycling.

  • Dance.

  • Treadmill walk and treadmill run.

  • Strength.

  • Core.

  • Hit. Rowing.

  • And even mindful cooldowns.

  • You can do the workouts with any brand of equipment,

  • and many of the workouts require just a set of dumbbells

  • or no equipment at all.

  • Each week, our incredible trainer team will deliver

  • a wide variety of workouts from the Fitness+ studio

  • to help keep you engaged.

  • And if you're also an Apple Music subscriber,

  • it's easy to save the playlist from Fitness+

  • and then listen to them later in Apple Music,

  • whether you're working out or not.

  • We wanted to make it easy to find all the workouts you love

  • in Apple Fitness+,

  • so they're all located inside the Fitness App on the iPhone,

  • right in the center tab.

  • And you can access the same workouts

  • from the new Fitness App on your iPad and Apple TV.

  • And that's Fitness+.

  • You get 10 different types of studio workouts

  • so there's something for everyone,

  • incredible music built into each workout to keep you moving,

  • and the world's best trainers.

  • All your Fitness+ workout recommendations

  • are powered using on device intelligence.

  • And when using Fitness+,

  • neither calories nor the workouts and trainers you choose

  • will be stored along with your Apple ID.

  • The price is 9.99 per month

  • or just 79.99 for a whole year.

  • And your family will also be able to enjoy Fitness+

  • for no additional charge.

  • Fitness+ will be available in these countries at launch.

  • The service will be available before the end of the year.

  • And for those purchasing a new Apple Watch,

  • you get Fitness+ free for three months

  • to help make 2021 your fittest and healthiest year ever.

  • - So today I'm excited to introduce Apple One.

  • Apple One gives you and your family

  • all the services you love

  • in one simple plan,

  • starting with the individual plan,

  • which offers the best of entertainment,

  • including Apple Music, Apple TV+, Apple Arcade,

  • plus 50 gigabytes of iCloud.

  • The family plan lets you share all these services

  • with up to five members of your family,

  • plus 200 gigabytes of iCloud.

  • And in countries where available, there's premier,

  • which adds Apple News+, Apple Fitness+,

  • and a massive two terabytes of iCloud.

  • Apple One will be available this fall

  • and it includes 30 days free,

  • so you can try any of the services you don't already have.

  • - Now let's turn our attention to iPad.

  • - The new iPad eighth generation.

  • It's more capable than ever,

  • and it starts with the A12 Bionic.

  • It features a powerful CPU and super fast GPU.

  • Compared to the already fast chip in last year's iPad,

  • it has a 40% faster CPU

  • and delivers a massive two times jump in graphics.

  • They include powerful custom technologies

  • like the Neural Engine for machine learning,

  • which comes to our most popular iPad

  • for the very first time.

  • And of course this new iPad works

  • with one of our most beloved accessories, Apple Pencil.

  • These powerful handwriting and note-taking features

  • join a host of other new features

  • that continue to push what's possible on iPad.

  • And it all runs beautifully

  • on the new iPad eighth generation,

  • with its 10.2-inch retina display,

  • huge performance boost from the A12 Bionic,

  • keyboard and pencil support,

  • great cameras and so much more.

  • And it starts at just 329.

  • And it's just 299 for education customers.

  • Customers can order iPad eighth generation today,

  • and it will be available starting this Friday.

  • - And today we are thrilled to introduce

  • an all new completely redesigned iPad Air.

  • - The all new thin and light enclosure

  • and neuroborder design

  • features a beautiful all-screen display.

  • Each element of iPad Air is meticulously crafted,

  • from the precisely machine top button

  • to the sculpted detail around the camera.

  • And the new iPad Air design comes in five gorgeous colors,

  • including a new rose gold, green, and sky blue finish.