And we promised that the First Mac with Apple Silicon would arrive by the end of this year.

Well, that day is here.

We are incredibly excited to announce our first step in this transition with our first chip designed specifically for the Mac, and we call it M one.

Our approach with them one was to deliver industry leading performance and features while relentlessly focusing on power efficiency.

M one is the first system on chip or Assoc for the Mac.

Until now, a Mac needed multiple chips to deliver all of its features.

It had ships for the processor Iot.

Security on memory now with them.

One.

These technologies are combined into a single associate, delivering your whole new level of integration for more simplicity, efficiency and amazing performance.

And one also features our unified memory architectures or um, a N one Unified.

It's high bandwidth, low latency memory into a single pool within a custom package.

As a result, all of the technologies and this so she can access the same data without copying it between multiple pulls off memory M one is the first personal computer chip built using the interested leading five nanometer process technology.

Anyone has a massive 16 billion transistors on.

We use all of these transistors to give em one amazing performance on leading edge technologies.

The incredible performance Off M one starts with the CPU, which features two types, of course, high performance on high efficiency.

Each performance core is designed trying a single task or thread as efficiently as possible while maximizing performance.

And everyone has four of these incredibly fast, high performance course toe hand the lighter workloads more efficiently.

Anyone brings high efficiency course to the Mac on anyone has four of these efficiency course, which on their own deliver similar performance as the current generation dual core MacBook Air at much lower power.

Everyone has our latest performance controller that determines in real time where cordons for maximum performance and efficiency.

Now, what about graphics?

It's the most advanced graphics processor we've ever created on with upto eight of these GPU course, anyone is capable of executing nearly 25,000 threads at the time.

We pack our chips with powerful custom technologies on one features.

Our most advanced neural engine.

With the 16 core design, it's capable of executing a massive 11 trillion operations per second.

Finally, and one integrates our latest generation secure enclave.

It's faster than ever and brings best in class security to the Mac.

For the first time ever, we've been able to design Mac OS for our own silicon.

Big Sur introduces a bold new design, powerful updates for APS like safari and messages and the latest improvements to our industry leading privacy features.

Your Mac now instantly wakes from sleep, just like the iPhone and iPad.

Things you do every day, like launching APS, are nearly instantaneous.

And Safari, which is already the world's fastest browser, really shines on Apple Silicon.

It's now 1.5 times speedier at running JavaScript and almost two times more Responsive.

Fixer also features Advanced Power Management, which intelligently allocates tasks between em, one's performance and efficiency cores automatically optimizing for lightweight tasks like reading a note or performance intensive tasks like playing a game.

So your Mac gives you quiet performance and even better battery life.

For years on Iowa's, we've worked to continuously advance the state of the art for computer security and with M one.

We're bringing this architecture to the Mac.

This includes not only hardware verified, secure boot and automatic high performance encryption for all your files, but also new security protections built deep into the code execution architectures of M one.

Of course, we've optimized all of our APS for M one from every app that comes with Mac OS toe every other app made by Apple.

Now Mac os Big Sur has incredible technologies that enable you to run a greater range of APs than ever before.

First, our universal APS simply put, universal APS are the fastest, most powerful APS you could get.

Universal APS include a native binary version built for Apple Silicon, as well as a native version for Intel processors.

The to come together into a single app that you can download from the APP store or from the Web, meaning that one app can run on all of your max for existing APS that haven't yet upgraded to universal Big Sur includes an amazing new technology Rosetta to on M one systems.

Rosetta seamlessly runs APS built for Intel based Macs, so even without an APP update, you can keep working on that fusion 3 60 project and get to the next level in your favorite game.

And these new max could do something that no Mac has ever done before.

For the first time ever, you can run your favorite iPhone and iPad APS directly on your Mac.

So now we have all the technologies we need for the next generation of Mac, and it's time to introduce the First Mac with M one.

This is the new MacBook Air with them.

One.

MacBook Air is the most popular Mac with eight incredibly powerful cores.

The CPU soars to a whole new level of performance.

That's up to 3.5 times faster than the previous generation.

And with the world's fastest integrated graphics that feature upto eight cores, Air delivers up to five times faster graphics performance.

Now let's talk about that neural engine with 16 cores.

Machine learning workloads are up to an astonishing nine times faster than the previous air, and even storage gets a performance boost with SSD s that are up to two times faster, thanks to the M one storage controller and latest flash technology.

But also remarkable is that with the industry leading efficiency of the M one ship, combined with the Power Management and Mac OS Big Sur.

The new air delivers all this performance without a fan.

So no matter how intense the task, MacBook Air is completely silent.

And that same incredible efficiency also delivers extraordinary battery life with up to 15 hours of wireless Web browsing and up to an amazing 18 hours of video playback that's six hours longer than before.

So we're excited that with M one, Apple's latest image signal processor comes to the Mac.

This I S P delivers better noise reduction and greater dynamic range for sharper images and more detail in shadows and highlights.

A swell has improved auto white balance combined with ML enhanced face detection, so you look more natural on your face time calls.

In fact, everything looks stunning on the 13 inch retina display, which now supports P three wide color and with the Secure Enclave and M one, combined with Big Sur, Air, delivers best in class security with features like Touch I D.

And even with this gigantic increase in performance along with its new features, the air still starts at just 9 99 and for education, it starts at just 8 99.

But that's not all, because today we're bringing em one to another beloved night.

This'll is the new Mac Mini today.

M one comes to Mac Mini, bringing a seismic shift in what an ultra compact desktop could dio with the eight core CPU and M one.

Mac Mini delivers up to three times faster CPU performance than the previous quad core version.

And the eight core GPU gives the Mini a gigantic six fold increase in graphics performance with em one.

Bringing the neural engine to Mac Mini machine Learning workloads take a quantum leap forward with upto 15 times faster ml performance than the previous generation.

And with the Mac Minis advanced Thermal design M one is unleashed, easily sustaining its breakthrough performance.

While the many stays cool and quiet when it comes to conductivity, there's an array of Iot, including two USB C ports that now support both Thunderball and us.

Before to connect a wide range of peripherals, including the pro display XDR at a full six K resolution, Mac Mini now starts at just 6 99.

That's $100 lower than the previous generation.

That performance is so good that it's also an excellent choice for another one of our most popular mouth.

Here's the new 13 inch MacBook Pro 38 core CPU delivers up to 2.8 times faster performance when it comes to graphics 38 Core GPU is upto a whopping five times faster on when it comes to machine learning.

Performance is spectacular, thanks to the neural engine.

ML is up to 11 times faster than the previous generation.

The new MacBook Pro also features and active cooling system.

Thanks to the efficiency of M one running Big Sur, the new MacBook Pro delivers up to an incredible 17 hours for wireless Web browsing and up to 20 hours for video playback.

The new Pro also has studio quality mix with an improved signal to noise ratio, and it benefits from the M ones.

Advanced Camera ESP with Big Sur and the Secure Enclave.

You get best in class security features like activation lock and finally, with its two thunderbolt ports with us before support, The new pro connects to more peripherals than ever, including the pro display XDR at full six K resolution on With all this performance and new capabilities.

The new pro is still just 12 99 and just 11 99 for education.

We're also proud that these products have been carefully designed to support our Net zero carbon goal.

You can order the new MacBook Air Mac Mini and MacBook Pro starting today, and they will all be available next week.

And Mac OS Big Sur will be available this Thursday.

Thank you for joining us.

Stay safe, stay well and have a great day.

But first, let's set the mood you touch.

How cool is that?