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  • McDonald's limited promo deal with rapper Travis Scott, which caused shortages of some ingredients and other marketing investments, helped the burger chain sales regained its rhythm and rebound from lows hit during the health crisis.

  • Sales were slightly down from a year earlier, but that was a big improvement from the second quarter, when sales plunged sharply.

  • Revenue and profit beat Wall Street's estimates as Americans ordered Mawr hamburgers and fries at McDonald's drive thru outlets and on delivery.

  • APS shares rose in early trading Monday.

  • Despite the bounce back, McDonald's still faces pressure overseas, especially in some big European cities, where the health crisis has sharply escalated.

  • Next year, the world's largest burger chain plans to take on Popeye's and Chick fil A with a new crispy chicken sandwich and introduce new packaging that aims to globally unify its brand.

  • And it will put out what other chains have long had loyalty programs.

  • It will soon test launch my McDonald's in Phoenix.

McDonald's limited promo deal with rapper Travis Scott, which caused shortages of some ingredients and other marketing investments, helped the burger chain sales regained its rhythm and rebound from lows hit during the health crisis.

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McDonald's beats estimates, launches growth plans

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    林宜悉 posted on 2020/11/10
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