The Swiss giant is to start making pet food from insects set to launch this month.

The Purina beyond Nature's protein range, comes in two flavors.

One features protein from black soldier fly larvae.

Nestle says Bug based food is mawr environmentally friendly as it reduces dependence on conventional meat.

It expects strong demand from ICO conscious consumers.

The market has bean pioneered by smaller brands, including green pet foods, insect dog and your aura.

Now, the world's biggest food group thinks demand is sufficient to merit.

Jumping in its products will soon be available at Swiss chain Coop, which already sells insect based snacks and burgers for human consumption.

Roll outs to other markets will follow.

Nestle is pet care division had sales of almost $15 billion last year.

It's now the group's fastest growing category on the firm says this year's events have only boosted demand.

People stuck at home have bonded with their pets on want to spoil them with pricier food, according to Nestle.