Name: US election: Spanish ads target Latino voters - BBC News
Uploaded: 2020-10-27T20:31:18.000Z
Duration: 2 min 34 s
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S presidential campaign in full swing, both candidates Donald Trump, Joe Biden, are racing to catch folks wherever they can.

Around 40 million people in America speak Spanish at hope, and in several swing states such as Florida, they could tip the balance of the election.

Hispanic voters, especially especially right here in Florida, cannot put our nation on a path moving forward.

No wonder borders here are being blanketed with a tsunami of Spanish language political ads.

Politicians have often regarded Latinos as a homogeneous bloc, and many pundits expected Hispanics to be uniformly against Trump, given his record of controversial statements regarding minority.

But the US president has been successful in attracting support among certain Hispanic groups, such as Cuban Americans, many of whom like what they see as his strong foreign policy.

Polls suggest that Trump campaign has also attracted many South American immigrants who fled political violence in their countries of origin.

They have reacted positively to Republican ads portraying Democrats as crypto communists who would turn the US into a new Venezuela.

We're not gonna be another Venezuela, the Democrats are fighting back, accusing Republicans of peddling this information?

Is Joe Biden really the new Fidel Castro?

They are also publishing ads targeting specific groups in the Hispanic electorate.

Some of those commercials have Puerto Rican music in the background.

They remind voters of how the Trump administration was accused of failing to help families affected by the hurricane that devastated that U.

They focus on the plight faced in recent years by migrants arriving at the U.

 Both Republicans and Democrats claim they're winning this battle for the hearts and minds of Hispanics on as the election gets closer, the effectiveness of these ads could make the difference between having a president Trump or a president of I. 