It's okay to your knees, your skin bloody fell.

And that's okay.

Because you know what You know down deep inside of all of you, that's how you learn.

You need to be motivated by failure.

How did you learn how to walk?

You crawled, then you fell down, busted your tooth.

Got some blood in your mouth.

Get up and you walk.

You will fail at some point in your life.

Accepted, You will lose.

You will embarrass yourself.

You will suck at something if you don't fail.

You're not even trying.

Failure is a part of the learning process, right?

What's the risk of failure?

What?

You'll be embarrassed or risk of.

How do you distinguish failure from learning?

Uh, in your whole life.

You know, failure implies that it stopped that the game stops, right.

If it's part of ah, you're failing and then you learn then that learning is part of the moving forward, right?

So that is what the process is like.

Fail, learn, move forward and constantly do that because you're cutting edge, you're going where people haven't been before.

Success is merely the hangover of failure, and that failure is an essential ingredient in creating a learning atmosphere for you, so that you can accrue those learnings the small, incremental steps of failure and collect enough learning so that you can arrive at success.

Right?

I think we're taught in the system that failure is something that you should be ashamed of.

Failure is for the dumb kids, because you get an F.

You get a D right.

You're not competent.

You didn't comply.

You didn't create the evidence of your worthiness.

Success doesn't look like an A plus.

It doesn't look like 110 and extra credit and failure isn't a simple as an F.

And it's not always, always like failure could be very gray right and being able to discern what you might arrive at an event or in your life where you think that wow, I've succeeded and you're getting the affirmation from all these outside forces.

But if it's not aligned authentically with to whom what you are, it could very much feel like failure.

Failure is part of life.

I mean, uh, the difference for me, though, is I look a failure is a stepping stone to success.

It's a speed bump I know I'm gonna fail, but it's not failure if you learn something.

And so, Gosh, I've made so many mistakes.

I've screwed so many things up.

But every time I do, it just becomes it becomes a way for me to explain to someone else what it takes.

It's like, Here's what I got.

I think I have the ability, influence people because I talk about my failures.

I talk about all the things that messed me up.

But I show people that didn't want to stop me, and you don't need to stop you.

And I think I think that's really the secret that see, if you're playing it safe, you're not gonna win if you're playing it safe like that old saying, You know you're talking your little girl.

Better to be safe than sorry.

Well, that's a bunch of crap.

It's not better to be safe than sorry.

It's by trying things that you figure out how far you can go.

You've got to get outside the box like it's reported.

Edison tried 3000 ways before he built the incandescent light.

He said he didn't fail 3000 times, He said.

There was 3000 different steps to building a light bulb.

Well, there's different steps to get to where you're going, and I really do treat winning and losing exactly the same.

I do not let it upset me.

It wasn't though, in creating these companies that we thought that we would be successful.

I thought that the most likely outcome was failure.

But but it was still worth doing, even though the odds of success were low.

If you constantly remind yourself after every defeat, after every setback, every time you get knocked down, I've got a saying, If life knocks you down, try and land on your back because if you can look up, you can get up.

See a lot of people because of failure.

They stopped.

They stopped believing, Let me share something with you.

You will fail your way to success.

Yes, eight out of 10 millionaires have been financially bankrupt.

You will fail your way to success.

It doesn't matter how many times you fail.

It doesn't matter how many times people tell you that you can't do it.

It doesn't matter.

If you don't have a dime in the bank, you will fail your way to success.

getting it wrong isn't that bad?

That's the other thing way.

Make mistakes.

And we've made doozies like the fire phone and many other things that just didn't work out way.

Don't have enough time for me to list all of our failed experiments.

But the big winners pay for thousands of field experiments.

So you try something like prime.

It was very expensive at the beginning.

It costs us a lot of money because what happens when you offer a free all you can eat buffet?

Who shows up to the buffet first?

Heavy eaters.

It's scary.

It's like, Oh my God, did I really say as many Prinze as you can eat on?

And, uh, eso that is what happened.

But but surely we could see the trend lines.

We could see that you know that all kinds of customers were coming and they appreciated that service like a If I'm into an idea, the idea of losing never enters my mind.

See, I have worked with giants.

I had the good fortune of working with Sir Edmund Hillary.

He was the first man to stand on top of the world, and I worked with him on three different occasions on.

The only difference in ad Hillary and Bob Proctor is hiss size.

Now he's gone now.

But he was a big man.

Miss shook hands with me, his hand wrapped right around mine.

I felt like a dwarf, you know, and and talked into him like it never entered his mind.

He wouldn't get to the top of the mountain, but he failed In 1951 he failed in 1952.

There wasn't until 1953 that he got to the top of the mountain.

People have died for centuries trying to do that, he said.

I knew if I could see it in here, I got hold it out here.

Still, a man wrote that in the book, you can see it in your head.

You can hold it in your hand, and that's right.

And if you're not prepared to lose, you're never gonna win because you're always playing it safe and there's no there's no reward in that.

I like micro failure.

I like micro failure.

I hate macro failure like death of your business is bad to me.

You know what's funny?

I'll use a boxing analogy.

My favorite boxing that I watch a lot of boxing.

I think boxing's a very interesting and I know and I'm super into mixed martial arts.

But I grew up on boxing.

I understand it better and I like watching it because there's so many things that happened in boxing first.

What I love about boxing is there's nowhere to hide, you know, like it's super interesting, right?

There's nowhere to hide.

Number two, there's some.

There's a scenario boxing that I love the most.

There's for some reason there's nothing more interesting to me than watching somebody get knocked down in the first round and then go on to win the fight easily.

It's an interesting psyche, right?

And I like that and this is what I'm thinking about it, which is like, here's what's bad in boxing and in business.

Going into a fight, getting knocked the fuck out in the first round and losing the match bad getting knocked down and then having the adversity to readjust toe what you got caught on and navigating it to easily win a fight is remarkable.

That's how I think about entrepreneurship people.

The reason so many people struggle with entrepreneurship is you have micro failures almost daily and they're very in your face.

You can't hide.

And, uh, I like that.

I like failure because I think I deserve it.

I hate when people don't respect the game.

When I fail, it means I thought on I like that because I think people get audacious.

You don't make excuses for the failure.

You grieving, you feel the pain.

You don't brush it off.

You don't downplay it.

You feel the pain, and you don't rush to feel better.

Now, listen, this is the principle of life.

I'm about to tell you to get past it.

You gotta go through it.

That's true in so many areas.

But it's particularly true with failure to get past your failure, that failure in your life you gotta go through it.

You can't go around your failure.

You can't go over your failure.

You can't go under your failure.

You can't ignore your failure.

You need to grieve the failure.

You need to feel the pain now.

We don't like feeling bad, but grief is a good thing.

Grief is the way we get through.

The failure and grief is the way we learn the lessons so often we wanna just when we fail, we wanna just forget it, push it aside, stuff our emotions and then immediately go to the next thing.

When you stuff your emotions, when you swallow your emotions, your stomach keeps score.

It's kind of like what if you took a can of Coke and you shook it up for a long time and then you put it in the freezer?

What's gonna happen to it?

It's gonna explode.

Eventually, it's gonna come out sideways, and this happens in your life when you don't deal with your emotions properly.

Thistles.

Why sometimes Six months after failure, a marriage falls apart our six months after somebody gets laid off work.

There's another problem.

There's a physical health problem, things like this because you've shaken up the can and you've got all these emotions feeling inside of shame and regret and fear and insecurity and all the things that come with failure and you're not dealing with them.

And so you shake it up and he said, We're just gonna put this in refrigerator, try to forget about it, and we're gonna freeze it and it's gonna explode and it's gonna come out sideways in an affair or in wrong behavior or impulsivity or an addiction or all kinds of other things.

I have seen this thousands of times in people's lives.

You don't minimize it.

You don't rush to feel better to get past your failure.

You've got to go through the failure.

Yes, yeah.