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  • That's a E.

  • That's right.

  • A KitKat bar.

  • But this isn't about the kick at itself.

  • This is a story about the kick had jingle and how it was never supposed to exist so that you can are My name is Michael Levine.

  • I'm a composer and songwriter.

  • I have been writing songs for 56 years now.

  • I scored a show called Cold Case.

  • I wrote a jingle for Kool Aid that ran for many years while cool.

  • But what everybody knows is the Kit Kat Gimme a break.

  • Jingle can't, Bob.

  • I got a call from an agency handling the Kit Kat account.

  • They had a campaign they already loved, and they just needed a throwaway song.

  • Something for the client to say no to.

  • You can't present your client with one idea.

  • You have to have something that they're gonna buy and something they can throw away.

  • So this was the throwaway song.

  • I came into a meeting with kensho Oldman, who was the writer for the agency.

  • And he gave me a couple of sheets of possible lyric ideas and we agreed on Give me a break.

  • Give me a break.

  • Break me off a piece of that KitKat bar I got in the elevator on the third floor.

  • By the time I got to the first floor, it was written.

  • E had a very tiny budget for the whole thing.

  • I literally couldn't afford to hire singers.

  • So when we went to do the actual commercial, Chris, the producer, said, Well, why don't we have the band sing it?

  • We did the vocal in one take and the instrumental, also in one take.

  • But on the bridge of the song, which originally went, you could keep it to yourself.

  • But it wouldn't be fair because that chocolate crispy taste is love everywhere.

  • That was a single voice singing and that was me.

  • I ended up being the lead vocalist.

  • As a result, A to that point, the agency put both campaigns with test audiences and give me a break ended up being much preferred by people.

  • It did so well.

  • They didn't quite believe the results, so they tested it again, and it did better.

  • At that point, they decided to go with.

  • I was delighted that they picked it.

  • I didn't have an inkling that it would still be here.

  • 30 years later, I was told that her she's had to build a new Kit Kat factory to accommodate the demand over the years as it's become part of the American subconscious.

  • I'm proud to have contributed to that, and I'm delighted by all of the new versions that come out.

  • Mostly, people make jokes about it.

  • They're like, Oh, come on, Michael, Give me a break.

  • Almost everybody thinks they're being really clever when they asked me to give them a break.

That's a E.

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