I am so glad you could join us today.

I'm excited to introduce the newest addition

to the HomePod family.

This is HomePod mini.

- [Narrator] It's wrapped in a beautiful

seamless mesh fabric that not only looks great,

but was created specifically

for its acoustic performance.

On top of HomePod mini is a backlit touch surface

that provides controls for volume, play, pause,

and even illuminates when you invoke Siri.

- We created a full range dynamic driver

that delivers high output

while keeping distortion to a minimum.

And developed a pair of high excursion,

force canceling passive radiators

that enable amazing base response.

We also crafted an acoustic wave guide

to deliver a consistent 360 degree sound experience.

We combined it with the powerful Apple S5 chip

and advanced software, which altogether

enables something we call computational audio.

Even before you hear the first note,

HomePod mini is analyzing

the unique characteristics of the music

and applying complex tuning models

to optimize loudness, adjust the dynamic range,

and control the movement of the driver

and passive radiators in real time.

Multiple HomePod mini speakers can play perfectly in sync

across your entire house.

And when you place two in the same room,

they'll intelligently become a stereo pair.

Using the U1 ultra wide band chip,

which we introduced in iPhone last year,

HomePod mini can understand with high precision

when your iPhone is nearby.

Bring your iPhone close to HomePod mini

and you'll get visual, audible, and haptic effects.

♪ In love, in love til it's over ♪

So it feels like your devices are physically connected

as music flows from one to the other.

In addition to Apple Music,

you can listen to all your favorite podcasts

along with thousands of radio stations

from I Heart Radio, Radio.com and TuneIn.

And in the coming months, you'll be able to use services

from providers like Pandora and Amazon.

And because HomePod mini has the power of Siri

anyone in the home can ask to play an artist,

album, or track, que a playlist

or even search for music by lyrics.

- For multiple timers and alarms to weather reports

to answering the random questions kids think up,

using Siri HomePod mini can access the apps

on your iPhone to send a message,

check your calendar, make a call, even find your iPhone.

- [Narrator] It comes in both white and space gray,

and I'm thrilled to announce that HomePod mini

will be available for just $99.

And you can order HomePod mini November 6th

and it'll start shipping the week of November 16th.

- We are very excited about 5G on iPhone,

and we are going to introduce 5G

across our entire lineup of new iPhone models today.

Introducing iPhone 12.

- It has smooth flat edges allowing the aluminum frame

and glass to stay flush front and back

creating this unique uniform construction.

iPhone 12 was designed with 5G in mind,

including the position of all new antennas

which go around the aluminum frame.

The design looks amazing in five stunning new colors,

black, white, product red, green, and a gorgeous blue.

iPhone 12 features the same great 6.1 inch display size

as iPhone 11, yet we reduced the display borders

to create a much smaller iPhone.

The new oled display also has a higher resolution

with twice as many pixels as iPhone 11.

It now has 460 pixels per inch

and peak brightness is nearly twice as high

for HDR content, 1200 nits.

The cover glass on iPhone 11

is the toughest in the industry.

And we call it Ceramic Shield.

- Starting with hardware we designed custom 5g antennas

and radio components that allow us to target

exactly what works best

while also including the most 5g bands in a single phone.

When your iPhone doesn't need 5G speeds

it automatically uses LTE to save battery.

In the US we also support millimeter wave.

- We have a new chip developed by our world-class

Silicon team, A14 bionic, the fastest chip ever

in a smartphone.

- A14 bionic is the first smartphone chip in the world

built on the latest five nanometer process technology.

Our Silicon engineering team

has packed 11.8 billion transistors into A14 bionic.

The new six core CPU in A14 is the fastest CPU

in any smartphone.

A14 also features our latest four core GPU design

driving increased image quality and overall efficiency.

We've dramatically increased the performance

of our neural engine by growing from eight to 16 cores.

And we've also increased the performance

of our CPUs dedicated ML accelerators, now 70% faster.

- A14 bionic also combines with our cameras

and powerful software to deliver

the new dual camera system of iPhone 12.

It has the ultra wide camera that people love

and use to take inspiring photos in creative ways.

iPhone 12 also has a new wide camera with an F1.6 aperture,

our fastest yet.

Along with the wider aperture, we developed

our first seven element lens to maintain sharp detail

in your photo from edge to edge.

Our smart HDR3 continues to bring out details in faces

like you see here when the sun is so bright behind her.

Now it understands scenes with machine learning

and applies more adjustments to distinct parts of the photo.

Night mode on iPhone 12 gets even better.

The faster aperture captures more light.

And now we are expanding night mode to all cameras

of iPhone 12 for the first time on the ultra wide

and front true depth camera,

which is perfect for night mode selfies.

For video, iPhone continues to lead the industry

with the highest quality video.

We're adding night mode time lapse

with longer exposure and brighter frames when using a tripod

- MagSafe is an advanced new system.

It starts by improving the wireless charging experience.

Our wound wire coil, which is unique in the industry,

now accommodates magnets and maintains compatibility

with existing Qi chargers.

And we improved our shielding design to safely provide

up to 15 Watts for faster charging.

We also added two new sensors,

a single turn coil NFC, and a sensitive magnetometer

which senses magnetic field strength

and can instantly react to it.

This enables iPhone 12 to recognize and provide

a better experience for accessories.

Any MagSafe accessory can simply snap

onto the back of iPhone.

This is really great.

We're enabling a whole new ecosystem for MagSafe.

We also developed the new MagSafe duo charger

for your iPhone and Apple watch.

And it folds up easily for when you travel.

- Now, every iPhone will include the more advanced

and higher power USBC to lightening cable.

This is iPhone 12 mini.

With it's amazing size, it fits in the Palm of your hand

while still keeping the expansive

edge to edge super retina XDR display.

It's smaller and lighter than our 4.7 inch models

like iPhone 8 but with a larger 5.4 inch display

that lets you see so much more.

With its compact size, the iPhone 12 mini

has the exact same features as iPhone 12.

The iPhone 12 lineup will start at just 699

for iPhone 12 mini and 799 for iPhone 12.

- [Narrator] This is iPhone 12 Pro.

It takes our new design even further with premium materials.

This includes a durable and beautiful

surgical grade stainless steel band

and precision milled back glass.

They come in four new finishes

including an elegant silver, a rich deep graphite,

a stunning gold, and an all new Pacific blue.

The pro models also feature our incredibly durable

Ceramic Shield and these models have best in class

water and dust resistance with an IP68 rating

so they can withstand submersion at up to six meters

for 30 minutes.

iPhone 12 pro features our industry leading

super retina XDR displays.

We were able to go from today's 5.8 inch

to a much larger 6.1 inch display.

And iPhone 12 Pro Max increases from today's 6.5 inch

to a more expansive 6.7 inch display.

So for people who want our biggest displays

this is the largest display ever in an iPhone

with our highest resolution.

With A14 bionic we are able to bring deep fusion

to all four cameras of iPhone 12 Pro

including the front facing true depth camera.

iPhone 12 Pro features our amazing ultra wide camera

with the 120 degree field of view

and our new wide camera with faster F 1.6 aperture

and seven element lens that lets in 27% more light.

iPhone 12 Pro also features a 52 millimeter telephoto camera

for stunning portraits.

- With the new telephoto, you can now optically zoom in

two and a half times for even closer shots.

On top of that, we developed a completely new system

for optical image stabilization that adopts

a high end DSLR approach called sensor shift.

- So we'd like to show you a sneak peek

of a new feature that combines

the control of shooting in raw

with the power of our computational photography.

And that's Apple ProRAW.

This will be an incredible feature for pro's

and will be available on the iPhone camera app

on iPhone 12 Pro and 12 Pro Max later this year.

We're also creating an API for third party apps

to capture images in Apple ProRAW.

- For the first time we're bringing

HDR video recording to iPhone.

You can now record in 10 bit high dynamic range.

iPhone 12 Pro is the first camera

to record in Dolby vision HDR.

And we can do this at 4K resolution

and 60 frames per second.

- We've pushed the industry with depth technology

over the years and today we continue that innovation

with a LiDAR scanner.

We've adopted this technology for iPhone.

It enables object and room scanning,

photo and video effects, and precise placement

of AR objects.

With LiDARs ability to see in the dark

we use it for auto focus in low light scenes.

- We are keeping the price the same as today.

With iPhone 12 Pro starting at 999.

And we're doubling the starting capacity to 128 gigabytes.

And iPhone 12 Pro Max with our best cameras ever at 1099.

iPhone 12 and iPhone 12 Pro will be available for preorder

this Friday October 16th and available next week

on October 23rd.

iPhone 12 Pro Max and iPhone 12 mini

will be available for preorder

starting on Friday, November 6th

and they will begin shipping the following week

on November 13th.

So this is our new iPhone lineup.

- Thank you for joining us.

Stay safe and have a great day.

- But to add to all these big announcements

we also wanted to do something a little different,

(intense music)

something only Apple would do.