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  • Good morning and welcome.

  • We are so pleased that you could join us today.

  • We've got some really exciting product announcements to share with you.

  • As we all continue to make our way through these difficult times

  • and face the challenges that COVID-19 is causing

  • in our communities around the world,

  • it's so inspiring how people everywhere have adapted:

  • working remotely,

  • learning from home

  • and gathering virtually to stay close to family and friends.

  • And it's been gratifying to see

  • the important role our products have played

  • in helping people come together, carry on and move forward.

  • We know that life won't always be like this,

  • and we're all looking forward to better days.

  • Here at Apple, we feel a deep responsibility to keep innovating,

  • to continue making products that enrich people's lives in meaningful ways.

  • Today we're focusing on two products

  • that have played integral roles in people's everyday lives:

  • Apple Watch and iPad.

  • Let's get started with Apple Watch.

  • Apple Watch revolutionized what a watch can do.

  • If you think about it, for over 100 years,

  • the traditional watch really focused on just one thing: time.

  • Today, it's incredible what Apple Watch enables you to do

  • right from your wrist.

  • I use my Apple Watch and its amazing features throughout the day.

  • Before I go out in the morning, I check the weather.

  • At work, Apple Watch notifies me

  • with everything from messages to news alerts

  • and keeps me right on schedule.

  • I'm doing my best to stay in shape,

  • so it's great that Apple Watch keeps track of my workouts

  • and motivates me to close my rings.

  • When I get home, I use it to open the garage,

  • unlock my door and turn on the lights.

  • And when I'm ready to settle in,

  • I use Apple Watch to stream my favorite music.

  • And it's so reassuring for millions of customers

  • that Apple Watch has introduced great health features

  • like heart monitoring, cycle tracking and fall detection

  • and even the ability to take an ECG.

  • No wonder Apple Watch is the most loved watch in the world.

  • I love reading the many messages I get every day from Apple Watch users

  • telling me how the watch has changed, and in some cases, saved their lives.

  • Like Ray from Texas.

  • She'd been experiencing pain in her stomach,

  • but didn't think it was too serious.

  • When her Apple Watch alerted her to an elevated heart rate,

  • she realized it really was.

  • She went to the ER,

  • where it was determined she was in septic shock.

  • Ray got immediate intervention,

  • but she could have died without that warning from her Apple Watch.

  • Or Enrique from Spain,

  • who's blind and uses his watch for everything from speaking the time

  • to reminding him when his appointments are

  • to calling taxis and helping him keep fit.

  • For Enrique, his Apple Watch has become an essential part of his day-to-day life.

  • Now I'd like you to meet a few more of these people and hear their stories.

  • Dear Apple, my name is Kate.

  • It has always been my dream to become an Olympian,

  • but that can be hard with type 1 diabetes.

  • It was just so many shots and finger pricks every single day.

  • I went from having to check my blood sugar manually every 20 minutes

  • to now all I have to do is just glance down at my wrist,

  • which reads the insulin pack attached to my side.

  • [crowd cheering]

  • I feel like I don't have type 1 when I'm competing now.

  • [announcer] That is a US high-school record. That's unbelievable.

  • My name is YJ.

  • Back in February of 2019,

  • I was diagnosed with high blood pressure and hypertension.

  • The medications cost me $2,000 dollars a month, with insurance.

  • That was the tipping point for me.

  • I started tracking my exercises and started tracking my health,

  • all through my watch.

  • Almost 18 months later, I am not on any medications,

  • and I am in the best shape of my life.

  • My name is James.

  • We were sitting in the living room,

  • and I glanced down at my watch 'cause it kind of vibrated.

  • It flashed "Increased Heart Rate."

  • By the time we got to the hospital, my heart rate was 206,

  • and she said, "Sir, you're going into cardiac arrest."

  • I was 26.

  • I wanted my life,

  • and I didn't want my life just for me, but I wanted it for my family.

  • I'm thankful to still be here,

  • and I'm thankful for that device that saved me.

  • I really love hearing those stories

  • about how Apple Watch helps people and enriches their lives.

  • And healthcare providers, insurance companies and businesses

  • are also seeing the benefits of offering Apple Watch.

  • They know it can make a big difference

  • in the lives of their patients, customers and employees.

  • Recently, the Mount Sinai Health System in New York

  • launched the new Warrior Watch Study.

  • Using data from Apple Watch,

  • researchers are studying the impact of COVID

  • on the psychological well-being of frontline healthcare workers

  • by identifying early signs of stress

  • while also looking to predict infection before symptoms appear.

  • Singapore has one of the world's leading healthcare systems.

  • This fall, Singapore will become the first country

  • to leverage the benefits of Apple Watch

  • by offering incentives for people to use it to stay healthy and active.

  • Apple Watch helps people understand so much about their health and fitness

  • and to live a better day.

  • This year we're going to take it even further.

  • Here's Jeff to tell you what's next.

  • Apple Watch has made a profound impact

  • on so many of our customers' lives, and we continue to be inspired.

  • And this year, watchOS 7 adds several important health features

  • that take advantage of the powerful technology in Apple Watch.

  • The new Sleep app uses the motion sensors to track your sleep.

  • Automatic handwashing detection

  • recognizes the motion and sound when washing your hands

  • and encourages you to continue for the recommended 20 seconds.

  • And watchOS 7 now uses your motion and heart rate

  • to measure a lower range of VO2 Max values.

  • Now, the American Heart Association recommends

  • routinely assessing cardio fitness levels,

  • and VO2 Max is the most accurate way to capture this.

  • The problem is, it's usually only measured in specialty clinics.

  • Well, watchOS 7 can now measure a full range of VO2 Max,

  • which is a powerful predictor of your overall health.

  • And coming later this year,

  • you can receive a notification if your VO2 Max drops to those lower levels.

  • Each year, Apple Watch raises the bar,

  • adding new features and technology that improve our lives.

  • This year, Apple Watch takes another big leap forward.

  • And I'm excited to show it to you now.

  • This is the new Apple Watch Series 6.

  • The perfect combination of powerful features and beautiful design.

  • Series 6 is our most colorful lineup ever.

  • There's a new blue aluminum case,

  • this updated classic gold stainless steel finish,

  • a new gray-black stainless steel called Graphite

  • and for the first time, a stunning new Apple Watch (PRODUCT)RED.

  • Now on the inside, Series 6 is packed with incredible technology,

  • including a new health sensor that enables an amazing new capability.

  • Let's take a look.

  • With Apple Watch Series 6,

  • you can measure your blood oxygen right from your wrist.

  • The new health sensor in Series 6

  • shines red and infrared light onto your wrist

  • and measures the amount of light reflected back.

  • Advanced algorithms use this data to calculate the color of your blood,

  • which indicates the amount of oxygen present.

  • The new Blood Oxygen app lets you take a measurement in just 15 seconds.

  • [watch chimes]

  • And Series 6 also captures periodic background readings

  • and stores them in your Health app.

  • So if you wear your Apple Watch to bed,

  • it can record background measurements while you sleep.

  • I'll hand it over to Sumbul

  • to talk more about blood oxygen and its importance to your health.

  • Blood oxygen saturation, also known as SpO2, is like a vital sign.

  • It's a key measurement that contains

  • critical information about your breathing and circulation.

  • Apple Watch is already a powerful health tool,

  • with apps that measure heart rate and heart rhythm.

  • And now, adding blood oxygen

  • brings another valuable health measurement to users.

  • Blood oxygen and pulse oximetry

  • are terms that we've heard a lot about during the COVID pandemic.

  • As you breathe, your heart and lungs work together

  • to deliver oxygen throughout your body.

  • Blood oxygen saturation is an indication of how well this system is functioning

  • and of your overall respiratory and cardiac health.

  • And pulse oximetry is how you measure it.

  • Now, the Blood Oxygen app on Series 6 lets you measure your blood oxygen

  • for fitness and wellness purposes from your wrist

  • anywhere and at any time.

  • This is a great new tool for your overall well-being.

  • And to enable future medical discoveries,

  • we're launching three new health research studies

  • to learn how longitudinal blood oxygen measurements,

  • along with other health metrics from Apple Watch,

  • can help manage conditions that affect the heart and lungs.

  • First, to study how to better manage and control asthma

  • using physiological signals from Apple Watch,

  • we're collaborating with the pulmonary experts

  • at the University of California, Irvine and Anthem.

  • Second, to learn more about how metrics, including blood oxygen,

  • can be used to manage heart failure,

  • we're partnering with one of the largest research organizations in North America,

  • the University Health Network,

  • and the investigators at the University of Toronto.

  • And finally, as we all continue to learn more about COVID

  • and understand the interplay with influenza,

  • we're partnering with the investigators of the Seattle Flu Study

  • and faculty from the University of Washington School of Medicine.

  • We will explore how changes in blood oxygen and heart rate

  • could be early signals of the onset of these respiratory conditions.

  • So that's the new blood oxygen feature.

  • We're so excited to bring this important new health capability to our users.

  • Now, back to Jeff to tell you more about the new Apple Watch Series 6.

  • Whether you're measuring blood oxygen,

  • making a phone call on your watch

  • or simply checking your Activity Rings,

  • it's all made possible by Apple Silicon.

  • Inside Series 6 is our sixth-generation System in Package.

  • It's a purpose-built design that's absolutely unique in the industry.

  • It includes a high performance dual-core processor

  • based on the A13 Bionic in iPhone 11

  • but optimized for Apple Watch.

  • The S6 is up to 20% faster than the previous generation.

  • Series 6 also has great new features

  • that are perfect for when you're out and about.

  • Let's head outside and take a look.

  • Because of its energy-efficient design,

  • Series 6 has an even better Always-On Display,

  • making it easier to read your watch on sunny days

  • without having to wake the display.

  • Now it's two-and-a-half times brighter outdoors

  • when your wrist is down.

  • Series 6 also features a new always-on altimeter

  • that provides continuous elevation throughout the day.

  • So on your next hike,

  • you can see your elevation change in real time,

  • right on your watch face.

  • And at any time, no matter where you are,

  • you can measure your blood oxygen saturation

  • right from your wrist.

  • [watch chimes]

  • Now let's talk about watch faces.

  • The watch face is fundamental to the Apple Watch experience.

  • And we're taking faces further this year,

  • starting with some great new designs.

  • And we'd like to share them with you now.

  • [Dye] The watch face is the most powerful and personal aspect of Apple Watch.

  • Our approach to face design begins with a deep respect

  • for the history of timekeeping.

  • We combined that sense of craft

  • with the powerful technologies and capabilities of Apple Watch

  • to create these new faces.

  • The GMT face shows multiple time zones at once

  • and takes into account where you are.

  • The Count-up face lets you start tracking elapsed time

  • from any given point.

  • And inspired by classic racing watches,

  • the Chronograph Pro face features multiple time scales,

  • including a tachymeter to measure speed

  • based on time traveled over a set distance.

  • In the Typograph face,

  • numerals can be displayed in three custom type styles

  • and four different scripts.

  • Every combination is tailored to fit the face perfectly.

  • We also collaborated with the artist Geoff McFetridge

  • to create a unique piece of art for your watch.

  • There are millions of combinations,

  • and a different one animates when you raise your wrist.

  • The Memoji face brings your favorite Memoji to your watch.

  • Each one moves and reacts to your touch.

  • And with the Stripes face,

  • you can show your pride in who you are, support your favorite team

  • or even match what you're wearing.

  • We're so proud to add to the legacy of Apple Watch faces

  • with this new collection.

  • In watchOS 7, we also gave developers new tools

  • to build even more specialized watch faces.

  • So if you're into surfing, there's a watch face for that,

  • with apps like Dawn Patrol to check surf conditions.

  • Or if you're into photography, there's a watch face for that,

  • with apps like Lumy to help you track the sun's position.

  • Or if you're a healthcare provider, there's a watch face for that,

  • with apps like Notable to see your upcoming appointments.

  • Watch faces have always been a great way to personalize your Apple Watch.

  • Another is interchangeable bands.

  • Now, traditional watch bands have a clasp or a buckle,

  • and they're limited to a few preset sizes for fit.

  • Well, today we're excited to introduce something completely different.

  • We call it the Solo Loop.

  • The Solo Loop is remarkably simple.

  • No clasp, no buckle, no overlapping parts.

  • Just one continuous piece.

  • Made from custom liquid silicone,

  • the Solo Loop is stretchable, so you can easily slip it on and off your wrist.

  • It looks great, and it's durable, and it's swimproof,

  • so it can go anywhere.

  • It's available in a range of sizes

  • so you can find your most comfortable fit.

  • And it comes in seven fantastic colors.

  • This new band style is so comfortable,

  • we did another version called...

  • the Braided Solo Loop.

  • It's made from 100% recycled yarn

  • that's meticulously braided with ultrathin silicone threads,

  • and it will be available in five colors.

  • We're also offering a new take on the leather band

  • with the new Leather Link,

  • with no loop-back or clasp of any kind.

  • There are also great new updates for Apple Watch Nike,

  • with fun new Sport Band and Sport Loop colors

  • plus a new Nike watch face.

  • And for Apple Watch Hermès, we're introducing the new Attelage band,

  • in both single tour...

  • and double tour.

  • That's Apple Watch Series 6,

  • the most advanced Apple Watch ever.

  • We think you're gonna love all the amazing new features.

  • This year we're doing two additional things

  • to make Apple Watch available to even more people.

  • And the first is an entirely new way for families to use Apple Watch.

  • And here's Deidre to tell you all about it.

  • Apple Watch is essential for staying connected to those you love,

  • whether that's a child or an older adult.

  • Right now, Apple Watch needs to pair with an iPhone,

  • which is something they might not have.

  • This is why we're excited to introduce Family Setup.

  • With Family Setup, you can use your iPhone to pair watches for your children

  • or older members in your household who don't have their own phones.

  • And they will have their own phone number and account.

  • Let me show you how it works.

  • Family Setup enables greater independence for your kids or older parents.

  • And you have the comfort of knowing they're just a call away.

  • You get the safety and communication features that technology can deliver

  • in a device that can be managed responsibly.

  • For example,

  • you can specify which contacts your kids can communicate with

  • when using Messages and more.

  • And you can set up automatic location notifications.

  • So whether it's Grandma's house, school or basketball practice...

  • you'll get the reassurance your child is exactly where you expect them to be.

  • To help them stay active, kids can now track Move minutes

  • and use all of the other great features of Activity and Workout

  • in a way that works best for them.

  • Kids can create a Memoji with just their watch

  • and share it as stickers in Messages or in the new Memoji watch face.

  • Whether they're learning at home or in the classroom,

  • the new Schooltime mode helps kids stay focused

  • with Do Not Disturb, restricted interaction

  • and this distinctive look, which teachers or parents can recognize at a glance.

  • These are just some of the ways

  • Family Setup provides kids and older adults

  • with the powerful and unique benefits of Apple Watch,

  • even if they don't have an iPhone.

  • Family Setup requires a cellular model of Apple Watch Series 4 and later

  • and will be available at launch with these carrier partners...

  • in these regions around the world,

  • with more coming later this year.

  • And that's Family Setup. Back to Jeff.

  • We think Family Setup will keep families more connected,

  • giving kids greater independence and agency

  • and you more peace of mind.

  • The second thing we're doing

  • to make Apple Watch available to even more people

  • is to create a new model that combines elements of Series 6 design

  • with the most essential features of Apple Watch,

  • all at a more affordable price.

  • We call it Apple Watch SE.

  • Apple Watch SE has the features customers love.

  • It has everything you need to stay connected,

  • be more active and keep an eye on your health.

  • And like Series 6,

  • Apple Watch SE uses our largest and most advanced watch display,

  • allowing you to see so much more at a glance.

  • More information and apps on your watch face.

  • More in Messages, Calendar and Maps.

  • And larger and easier-to-read metrics while you're working out.

  • And for fast access to information and apps,

  • Apple Watch SE uses the S5 chip,

  • for up to two times faster performance than Series 3.

  • And staying connected is even easier with the cellular models,

  • which allow you to make phone calls, send messages and more,

  • even without your phone.

  • And with Family Setup,

  • cellular models of Apple Watch SE will also be great for kids.

  • Customers love using Apple Watch for fitness and working out,

  • and Apple Watch SE has the same accelerometer, gyroscope,

  • compass and altimeter as Series 6.

  • And because it has the latest motion sensors,

  • Apple Watch SE also supports fall detection,

  • a feature that's made a lifesaving difference

  • for many Apple Watch wearers.

  • With all of these features and more,

  • including the new capabilities in watchOS 7,

  • we think Apple Watch SE will be the perfect watch for many new customers.

  • Apple Watch SE starts at just $279.

  • In addition, we're announcing Apple Card Financing for Apple Watch,

  • so customers can easily pay across 24 monthly payments.

  • Apple Watch Series 6,

  • with the breakthrough new blood oxygen sensor,

  • starts at just $399.

  • And Series 3 continues at its great entry price of just $199.

  • With three great Apple Watch models to choose from,

  • there really is an Apple Watch for everyone.

  • Now let's talk about what Apple Watch is doing to protect the environment.

  • Apple's commitment to the environment spans everything we do,

  • from how we design our products to the materials that go in them

  • to how they're manufactured.

  • And here's Lisa to share some of the many things Apple is doing

  • to reduce our environmental footprint.

  • We're proud that all of our corporate operations worldwide are carbon neutral.

  • And we've done it by replacing dirty energy with clean renewable power.

  • All of our offices, retail stores and data centers

  • run on 100% renewable energy.

  • We're also proud that we've cut our comprehensive carbon footprint

  • by 35% since 2015.

  • And you may have heard

  • we're now taking our environmental commitment even further,

  • starting with a promise.

  • By 2030, Apple will be 100% carbon neutral

  • for our entire end-to-end footprint,

  • including our supply chain and products.

  • To keep our promise,

  • we're focusing on not just the energy we use

  • but the materials needed to make our products.

  • Let's take a look at Apple Watch.

  • Beginning last year, our aluminum watch cases

  • are made with 100% recycled aluminum.

  • And for Series 6, we're now using

  • 100% recycled rare earth elements and tungsten

  • in the Taptic Engine.

  • And we go to great lengths

  • to make sure our products are free of harmful chemicals.

  • Like all of our products,

  • Apple Watch is free of BFR, PVC, beryllium and mercury,

  • and the display glass is made without arsenic.

  • And all of the fiber in our packaging comes from recycled sources

  • or responsibly managed forests.

  • Sometimes, it's not what we make but what we don't make that counts.

  • We know that customers have been accumulating USB power adapters,

  • and that producing millions of unneeded adapters

  • consumes resources and adds to our carbon footprint.

  • So this year, we are removing the USB power adapter from Apple Watch.

  • We're also helping our Apple Watch manufacturing partners

  • transition to renewable energy.

  • That, combined with removing the power adapter,

  • will result in eliminating the carbon equivalent

  • of over 50,000 cars from our roads per year.

  • We have lots more to do, and we'll have lots more to share

  • in the months and years to come.

  • Now back to Jeff.

  • These actions are significant and lasting,

  • and I'm proud of the great work Apple is doing to protect our planet.

  • So that's our lineup.

  • Apple Watch Series 6 with the new blood oxygen sensor,

  • the most advanced Apple Watch yet.

  • And the very capable and affordable Apple Watch SE.

  • You can order both today, and availability starts this Friday.

  • To celebrate the launch of the new Apple Watch Series 6,

  • we created a video to show you just how far the watch has come.

  • And here it is.

  • [woman narrating] Imagine a future where one day,

  • machine learning will give you the power to track your sleep.

  • -Imagine-- -[woman] Excuse me, ma'am?

  • [narrator] Yes, can I help you?

  • Yeah, this already does that.

  • [narrator] Oh. I didn't know that.

  • Well, now you do.

  • Okay. Let's try this again. It's all right. I'll start again.

  • Imagine one day, a tiny device with an optical sensor

  • will send you an alert if your heart rate is too low.

  • [woman 2] Psst.

  • Yes? What?

  • -[whispering] It already does that. -What?

  • Oh. Okay. Well, how about we'll send you an alert if your heart rate is too high?

  • It already does that.

  • All right. Let's try something new.

  • We'll send you an alert if you're someplace that's too loud.

  • -[watch chimes] -I just received one of those alerts.

  • Really? [shouting] Well, you should probably find a quieter place, sir.

  • You should probably mind your own business.

  • [groans] Okay.

  • -Imagine one day in the future-- -Hold on.

  • -No, no, no! Let me finish. -One second.

  • -You'll be able to take an ECG-- -It already does that.

  • "It already does that."

  • -I heard that. -Good.

  • What about continuously track your elevation? Does it do that?

  • -Does that. -Right. Got it.

  • -Does that. -Thank you.

  • -Does that. -Yep. Heard it the first time.

  • -Encourages you to stay fit. -Does that.

  • [watch chimes]

  • Okay. I get it. You're fit.

  • Uh, I don't know. Will it automatically call 911

  • if a bear chases you off a cliff and you take a hard fall? Huh?

  • -Yeah. Already does that. -Seriously?

  • Yeah. Seriously.

  • You gotta be kidding me.

  • Okay, okay, okay. I got it. Let's go from the top!

  • Imagine a day, a future--

  • Imagine a future, one day, tiny device, blah, blah, blah,

  • that uses red and infrared light to measure your blood oxygen level.

  • Yes, what?

  • No, no, no, no. Don't you dare say it.

  • -[no audible dialogue] -I'm sorry. I can't hear you!

  • [watch chimes]

  • Very cute.

  • Well, that was fun.

  • Since the beginning,

  • one of the most profound impacts Apple Watch has had

  • is helping people be more active.

  • We've been working on something

  • that will motivate and inspire you even more on your fitness journey.

  • And here's Jay to tell you all about it.

  • Being more active is one of the most important things we can do for our health.

  • So over the years, we built a range of features on the Apple Watch

  • designed to motivate a wide variety of users.

  • We hear from people who've become healthier

  • just by closing their Activity Rings each day

  • and friends and family who are able to motivate each other

  • and stay connected even from far away with Activity Sharing.

  • And then there are our most competitive Apple Watch users,

  • who love earning awards and challenging each other to get fit.

  • One of the Apple Watch's most popular apps is the Workout app,

  • which has been finely tuned with powerful algorithms

  • that accurately track the most important metrics

  • for all the workouts you do.

  • This year we wanted to push

  • the Apple Watch workout experience even further,

  • so we're creating amazing workouts with incredible music,

  • delivered by the world's best trainers.

  • This is the first fitness service built around Apple Watch.

  • And we'd like to show it to you now.

  • ["Go Time" by TYPO.S playing]

  • Workout, trainer, time, music.

  • [breathing heavily]

  • You're halfway!

  • -Workout. -Trainer.

  • -Time. -Music.

  • -Love it! -Nice work!

  • -You did great! -See you tomorrow.

  • [man] Workout.

  • Trainer.

  • Thank you for sweating out with us.

  • [man] Time.

  • Music.

  • Introducing Apple Fitness+,

  • a new service for Apple Watch designed to inspire you to get fit and stay fit.

  • The entire Fitness+ experience is powered by the Apple Watch

  • in some really cool ways.

  • Let's take a look at how it works.

  • Apple Watch owners love seeing all their metrics right from their wrist

  • during a workout.

  • The watch's sensors makes it possible to see your heart rate,

  • calories burned, pace and distance.

  • And that data helps keep you motivated and on track, which is awesome.

  • With Fitness+, you simply choose the workout you want to do

  • from the catalog of videos on your iPhone, iPad or Apple TV.

  • And when you start the video,

  • it automatically starts the correct workout

  • in your Apple Watch Workout app.

  • And it sends those metrics in real time

  • right to the screen you're viewing the workout.

  • So you have all of your data on your wrist and on the screen in front of you,

  • and your metrics come to life to keep you motivated.

  • For example, when the trainer reminds you to check your heart rate,

  • your numbers get larger, making it easy to see the details you need.

  • When you're in the middle of a tough interval,

  • you see a countdown timer

  • to motivate you to push through every last second.

  • Your Activity Rings are also right on the screen,

  • so you can see how your workout is helping you make progress

  • towards closing your rings for the day.

  • And if you happen to close one of your rings

  • in the middle of your workout, you won't miss the celebration.

  • You'll see it in real time, right on the screen.

  • When the workout is over, you get a comprehensive summary.

  • And all of that data captured from your watch's sensors

  • is shown right on the summary screen:

  • calories burned, average heart rate, distance, pace,

  • even your current Activity Rings.

  • Of course, there's a lot more to the experience.

  • Fitness+ is launching with the most popular workout types,

  • so there is something for everyone:

  • yoga...

  • cycling...

  • dance...

  • treadmill walk and treadmill run...

  • strength...

  • core...

  • HIIT...

  • rowing...

  • and even mindful cooldowns.

  • You can do the workouts with any brand of equipment,

  • and many of the workouts require just a set of dumbbells

  • or no equipment at all.

  • Of course, you can do them wherever it's convenient for you:

  • at home...

  • the gym...

  • outside...

  • or even when you're traveling.

  • We think the flexibility to do the workout you love

  • when you want and where you want

  • makes Fitness+ the perfect workout companion.

  • Each week, our incredible trainer team will deliver

  • a wide variety of workouts from the Fitness+ studio

  • to help keep you engaged.

  • That's fresh, new workouts every week across a range of times and instructors.

  • And of course, the trainers will have the best music to keep you motivated,

  • whatever your musical taste:

  • from Latest Hits and Hip-Hop to Latin Grooves and Top Country.

  • And if you're also an Apple Music subscriber,

  • it's easy to save the playlists from Fitness+

  • and then listen to them later in Apple Music,

  • whether you're working out or not.

  • And if you're brand-new to fitness,

  • or it's been a while since you've worked out,

  • there's an absolute beginner program built right in.

  • The program will help you get started,

  • learn the basics of movement and fitness,

  • and get you safely ready for the studio workouts.

  • We wanted to make it easy to find all the workouts you love

  • in Apple Fitness+,

  • so they're all located inside the Fitness app on the iPhone

  • right in the center tab.

  • And you can access the same workouts from the new Fitness app

  • on your iPad and Apple TV.

  • To quickly get to your next best workout,

  • you'll find recommendations personalized just for you.

  • Intelligent suggestions will make it easy to find what you like

  • and also encourage you to discover new trainers and new workouts

  • to balance out your routine.

  • And that's Fitness+.

  • You get ten different types of studio workouts,

  • so there's something for everyone,

  • incredible music built into each workout to keep you moving,

  • and the world's best trainers.

  • Whether you work out every single day,

  • want to add a little more fitness to your life,

  • or you just want to get started,

  • we think Fitness+ is gonna take your workouts to the next level

  • with convenience, expert coaching and inspiration,

  • and it's all powered by Apple Watch.

  • As with all of Apple's products and services,

  • we've designed Fitness+ with privacy in mind.

  • All your Fitness+ workout recommendations

  • are powered using on-device intelligence,

  • and when using Fitness+,

  • neither calories, nor the workouts and trainers you choose

  • will be stored along with your Apple ID.

  • The price is $9.99 per month

  • or just $79.99 for a whole year.

  • And your family will also be able to enjoy Fitness+ for no additional charge.

  • Fitness+ will be available in these countries at launch,

  • the service will be available before the end of the year,

  • and for those purchasing a new Apple Watch,

  • you get Fitness+ free for three months

  • to help you make 2021 your fittest and healthiest year ever.

  • And now, I'd like to hand it over to Lori to share some more exciting news

  • about our services.

  • Apple Fitness+ joins our collection of world-class subscription services

  • that enrich our customers' lives.

  • These are services that so many of us, and our families, use every single day,

  • and we want to make it easy for everyone to discover and enjoy them.

  • So today, I'm excited to introduce...

  • Apple One.

  • Apple One gives you and your family all the services you love

  • in one simple plan.

  • It starts with iCloud,

  • the essential service that safely stores your personal photos, videos and files

  • so you can access them from anywhere.

  • Apple Music,

  • where you can stream 70 million songs from all your favorite artists.

  • Apple TV+, with Apple Original series and films

  • which have been nominated for 18 Emmys in just the first year.

  • Apple Arcade,

  • with over 100 incredibly fun games you can play anytime, anywhere.

  • Apple One also includes Apple News+,

  • with leading newspapers and hundreds of magazines.

  • And of course, Apple Fitness+,

  • with its immersive studio workouts powered by Apple Watch.

  • Apple One makes it easy to get all these services

  • and find the one plan that's right for you,

  • starting with the Individual plan, which offers the best of entertainment,

  • including Apple Music, Apple TV+, Apple Arcade,

  • plus 50 gigabytes of iCloud.

  • The Family plan lets you share all these services

  • with up to five members of your family,

  • plus 200 gigabytes of iCloud.

  • And in countries where available, there's Premier,

  • which adds Apple News+, Apple Fitness+

  • and a massive 2 terabytes of iCloud.

  • It's everything for the entire family for one incredible price.

  • Apple One will be available this fall, and it includes 30 days free,

  • so you can try any of the services you don't already have.

  • That's Apple One.

  • Now back to Tim.

  • Now let's turn our attention to iPad.

  • I love my iPad because it is such an incredibly versatile device.

  • Powerful and easy to use,

  • it enables all of us to do so many meaningful things every day.

  • And now more than ever, iPad has become even more important,

  • keeping us close to the ones we love when we can't be there in person,

  • helping students learn remotely,

  • helping people express and share their creativity,

  • reshaping how the world communicates.

  • And iPad is providing a critical lifeline for doctors, nurses and patients.

  • Its versatility is what makes iPad such an essential device.

  • With the power of the App Store and over a million iPad apps,

  • the iPad can do whatever you need it to do.

  • We're inspired to see how iPad's impact has been felt across the world.

  • This year marks the ten years since we shipped our very first iPad.

  • And in that time, it has become

  • one of the most successful consumer electronics products ever.

  • We've now sold over 500 million iPads to customers around the world.

  • And more and more new customers are just discovering iPad

  • for the very first time.

  • In fact,

  • more than half of our iPad customers are buying their very first iPad.

  • That's just incredible!

  • And users love their iPads.

  • iPad has been ranked number one in customer satisfaction

  • for ten straight years--

  • every year since it launched.

  • Our users are doing more than ever with iPad,

  • so we continue to push iPad forward.

  • This is a big year for iPad.

  • Earlier this year, we made some great updates to the iPad Pro,

  • including the A12Z chip,

  • new pro camera system,

  • LiDAR Scanner and so much more.

  • Today, we're updating the rest of our full-size iPad lineup,

  • starting with our most popular iPad.

  • And here's Ted to tell you more about it.

  • We're incredibly proud of the role iPad is playing in the lives of so many people.

  • Users love our iPad 7th generation

  • because it delivers a beautiful 10.2-inch Retina display

  • with support for Apple Pencil and the full-size Smart Keyboard

  • all in a thin, light and affordable design.

  • And our customers love all the things they can do with it,

  • from taking notes as they learn something new

  • to playing their favorite game.

  • So this year, we're taking its beloved design

  • and cranking up the performance with this...

  • the new iPad 8th generation.

  • It's more capable than ever,

  • and it starts with the A12 Bionic.

  • This chip is a powerhouse.

  • It features a powerful CPU and superfast GPU.

  • Compared to the already fast chip in last year's iPad,

  • it has a 40% faster CPU

  • and delivers a massive two-times jump in graphics.

  • This extra performance is great

  • for everything from working with high-resolution content

  • to immersive gaming experiences.

  • And compared to the competition over the last year, it's not even close.

  • This new iPad with the A12 Bionic is up to two times faster

  • than the top-selling Windows laptop,

  • it's up to three times faster than the top-selling Android tablet,

  • and it's up to a whopping six times faster than the top-selling Chromebook.

  • iPad leaves the competition in the dust.

  • And all that power is delivered in a thin and light design

  • that's super portable with great cameras and all-day battery life.

  • Now, our A-series chips are more than a CPU and GPU.

  • They include powerful custom technologies,

  • like the Neural Engine for machine learning,

  • which comes to our most popular iPad for the very first time.

  • It's capable of processing up to five trillion operations per second.

  • And it powers some magical experiences on iPad,

  • like allowing you to instantly transform the color of your photos

  • or even analyze your tennis game

  • and provide real-time stats like ball speed and body positioning.

  • Altogether, the A12 Bionic takes performance to the next level

  • and makes iPad more powerful than ever.

  • Now let's talk about accessories.

  • They expand the versatility of iPad.

  • iPad 8th gen works with the full-size Smart Keyboard

  • and keyboards from Logitech,

  • like the Combo Touch with trackpad

  • and the Rugged Combo that's so important for schools.

  • And of course, this new iPad works with one of our most beloved accessories,

  • Apple Pencil.

  • With its incredible precision and low latency,

  • plus features like pressure sensitivity and tilt,

  • it's the gold standard for creativity

  • and enables artists to bring their vision to life.

  • And we've seen it become an essential tool to journal and take detailed notes.

  • We're blown away by what we've seen people create

  • with Apple Pencil on iPad.

  • There's really nothing else like it.

  • And taking the Apple Pencil experience to a whole new level is iPadOS 14,

  • which adds powerful new pencil capabilities

  • and other new features as well.

  • Let's see it in action.

  • iPadOS 14 makes iPad even more intuitive, fun and productive,

  • because you can get your work done just about anywhere.

  • Handwritten text is just as powerful as typed text.

  • iPadOS even understands what you write,

  • letting you take quick actions with just a tap.

  • As you sketch,

  • shape recognition helps you draw perfect circles, stars and more.

  • Smart Selection understands the difference between handwriting and drawings,

  • making it easy to select only what you want

  • and paste your handwritten notes as typed text into another app.

  • New compact UIs mean you can stay focused on the task at hand.

  • And we know, once you start using Apple Pencil,

  • you're not gonna want to put it away.

  • So, we have Scribble,

  • which lets you handwrite into any text field,

  • even straight into numbers...

  • or to add a final thought to that document you've been working on.

  • The new iPad and the power of iPadOS 14 are an amazing combination,

  • making it possible to express your ideas however you want to,

  • wherever you are.

  • With iPadOS 14,

  • the already amazing experience of Apple Pencil gets even better.

  • These powerful handwriting and note-taking features

  • join a host of other new features

  • that continue to push what's possible on iPad.

  • And it all runs beautifully on the new iPad 8th generation

  • with its 10.2-inch Retina display,

  • huge performance boost from the A12 Bionic,

  • keyboard and pencil support,

  • great cameras and so much more.

  • And it starts at just $329.

  • And it's just $299 for our education customers.

  • Nothing else delivers this level of performance and capability

  • at such an affordable price.

  • Customers can order iPad 8th generation today,

  • and it will be available starting this Friday.

  • Now back to Tim.

  • iPad 8th generation, with its huge boost in performance,

  • and the incredible features in iPadOS 14

  • will enable even more people to do more amazing things.

  • And that's not all.

  • As I told you, we're updating our entire full-size lineup.

  • So that brings us to iPad Air.

  • iPad Air was designed to deliver pro features at a very affordable price.

  • And today we are thrilled to introduce

  • an all-new, completely redesigned iPad Air.

  • And here it is.

  • ["Heybb!" by binki playing]

  • This is the new iPad Air.

  • And to tell you all about it, I'd like to hand it over to Laura.

  • The new iPad Air starts with a gorgeous design.

  • The all-new thin and light enclosure and narrow border design

  • features a beautiful all-screen display.

  • Each element of iPad Air is meticulously crafted,

  • from the precisely machined top button

  • to the sculpted detail around the camera.

  • And the new iPad Air design comes in five gorgeous colors,

  • including a new rose gold, green and sky blue finish.

  • Our customers are going to love these colors.

  • And this new design features a stunning Liquid Retina display.

  • In the same footprint as the previous Air,

  • the new iPad Air features a larger, 10.9-inch Liquid Retina display

  • with a resolution of 2360 by 1640.

  • That's over 3.8 million pixels

  • for extra-crisp text and photos.

  • And, it has advanced display technologies like full lamination,

  • wide color, True Tone

  • and an anti-reflective coating

  • that, combined, deliver an amazing visual experience.

  • To give our customers this beautiful all-screen design

  • meant finding a new home for one of the most popular features:

  • Touch ID.

  • So we designed a next-generation Touch ID

  • and integrated it right into the top button.

  • This provides convenient and secure authentication

  • while allowing the display to extend on all sides.

  • This is the smallest authentication sensor we have ever designed,

  • and it delivers the same performance, ease of use and security

  • you know and trust from Touch ID.

  • The technology under the button is really amazing.

  • It uses a sapphire crystal lens and next-generation custom sensor

  • that more efficiently captures the details of a fingerprint.

  • And it uses a faster Secure Enclave

  • to more quickly authenticate the fingerprint data.

  • And using it is as simple as ever:

  • just touch the top button to unlock your iPad,

  • log in to apps or use Apple Pay.

  • It's fast, easy and secure.

  • Another reason customers love iPad Air is its performance.

  • So we're debuting an incredibly powerful new chip

  • which is going to give the new Air a huge leap in performance.

  • To tell you more, here's Tim Millet.

  • I'm super excited to tell you about the powerful new chip

  • we built into the new iPad Air:

  • our latest A-series processor, A14 Bionic.

  • Our goal is to build chips with industry-leading performance,

  • powerful custom technologies and extremely efficient use of energy

  • to make every one of our products best in class.

  • One way we do this is by aggressively adopting

  • cutting-edge silicon process technology year after year.

  • And now with A14, we'll be the first in the industry

  • to use the breakthrough five-nanometer process technology.

  • The incredibly small scale of this process challenges the laws of physics.

  • In fact, we're talking about a scale so small,

  • the dimensions of these five-nanometer transistors are measured in atoms.

  • This means we were able to pack 11.8 billion transistors into A14.

  • That's an increase of nearly 40% over our seven-nanometer chip.

  • We use these additional transistors to deliver new features,

  • increased power efficiency and increased performance

  • in nearly every aspect of the chip.

  • A14 Bionic includes a big update to our CPU.

  • Our architecture runs more instructions in parallel,

  • resulting in great performance at lower power.

  • And it integrates large, high-performance caches

  • sized to meet the needs of the most demanding applications.

  • For A14's powerful new six-core design,

  • this results in an enormous 40% increase in CPU performance

  • compared to the previous iPad Air.

  • A14 also features our newest GPU architecture,

  • scaled to deliver the maximum sustainable performance

  • at the lowest possible power--

  • an approach that also allows us to deliver industry-leading peak performance

  • when it's needed most.

  • For A14, our new four-core design delivers

  • a 30% increase in graphics performance as well.

  • And when you compare the new iPad Air with A14

  • to the best-selling laptop in its price range,

  • a device nearly three times thicker and four times heavier,

  • the new iPad Air has up to two times faster graphics performance

  • in its incredibly thin and light design.

  • So for customers using iPad Air for performance-intensive apps

  • like editing 4K videos, creating works of art

  • or playing immersive games,

  • the incredible performance of A14 can handle them all with ease.

  • In addition to the blazing-fast CPU and GPU,

  • A14 is loaded with custom technologies that drive the unique iPad experience,

  • like a much faster Neural Engine,

  • which will make iPad Air more powerful for machine learning.

  • By doubling the number of cores to build a 16-core architecture,

  • the Neural Engine in A14 is capable of executing

  • an amazing 11 trillion operations per second.

  • This increases ML performance by up to two times over the previous generation.

  • In addition, our CPU is further optimized

  • with second-generation machine learning accelerators,

  • which come to iPad for the first time

  • and accelerate the matrix multiplication frequently used in ML computations

  • at up to ten times faster than the previous Air.

  • Now, the combination of the new Neural Engine,

  • the CPU ML accelerators and our high-performance GPU

  • deliver breakthrough machine learning capabilities

  • to elevate apps built on Core ML to an entirely new level of performance.

  • So that's the new A14 Bionic.

  • It delivers big performance updates for the CPU and GPU,

  • makes iPad Air much more powerful for machine learning

  • and also features the latest ISP for higher-quality videos and photos

  • and even faster Secure Enclave for Touch ID.

  • This is by far the most advanced chip we've ever made,

  • and we're thrilled to bring it to the new iPad Air.

  • Now back to you, Laura.

  • Wow, the A14 is a huge leap forward in performance.

  • And we've worked with a number of developers

  • to see what they can do with the new iPad Air.

  • So let's take a look.

  • I'm Karim Morsy. I'm a developer of djay Pro AI.

  • djay Pro AI is an app that brings all the tools of a professional DJ to iPad.

  • The A14 Bionic allows us to build intelligent features into the app.

  • You touch the record, and then you start scratching.

  • You can actually scratch in the air.

  • It just blows our mind that this is possible now.

  • Hi, I'm Alexey from Pixonic, developer of the game War Robots.

  • The A14 Bionic chip allows us to deliver console-level graphics

  • on a device you can hold in your hands.

  • It's quite amazing to have a real-time, six-versus-six multiplayer game

  • running on iPad at 60 frames per second.

  • For example, the textures are much more detailed,

  • the shadows are dynamic,

  • and reflections are more realistic.

  • It looks amazing.

  • I'm Andrius, and we're from Pixelmator.

  • Pixelmator Photo is a photo editing app for enhancing photos.

  • So I think everyone's seen the movies where somebody's pointing at a screen,

  • and goes, "Okay, zoom in on that. Now, enhance."

  • And now I've brought that to iPad.

  • The Apple Neural Engine allows us to build functionality

  • we never thought possible.

  • The ML Super Resolution feature finds individual details:

  • edges, colors, gradients, textures,

  • and it combines it back in an image.

  • Now, we can build intelligent features into the app.

  • The possibilities are just endless with this.

  • [record scratches]

  • With the A14 chip,

  • the new Air is going to bring incredible performance

  • to customers looking to step up to a more powerful iPad.

  • And there's more.

  • Another great feature we're bringing to iPad Air is USB-C.

  • USB-C increases data transfer speeds up to 5 gigabits per second.

  • That's a tenfold jump in performance over the previous Air.

  • It provides a fast connection to a host of external devices,

  • like cameras, drives and external monitors up to 4K.

  • The new Air also includes great cameras front and back.

  • The front 7-megapixel FaceTime HD camera supports Smart HDR,

  • improved 1080p video capture and better low-light performance

  • for really high-quality video calls.

  • And on the back is the same 12-megapixel camera used in the iPad Pro,

  • with focus pixels and a larger aperture to capture incredibly sharp photos

  • and stunning 4K video,

  • enhanced with improved video stabilization,

  • so the photos and videos our customers take with the new Air

  • are gonna look better than ever.

  • And to elevate the audio experience, we've redesigned the speaker system,

  • providing stereo audio in landscape mode.

  • Great for kicking back and enjoying your favorite movies and TV shows.

  • The new Air also works with our amazing accessories,

  • including Apple Pencil,

  • which attaches magnetically to the side for pairing, charging and storage,

  • and the beautiful Magic Keyboard,

  • with floating design and built-in trackpad.

  • So this is the new iPad Air,

  • featuring a 10.9-inch Liquid Retina display,

  • next-generation Touch ID,

  • a huge boost in performance with A14 Bionic,

  • USB-C, advanced cameras,

  • Wi-Fi 6 and LTE that's 60% faster.

  • This is by far the most powerful iPad Air ever.

  • Let's check it out.

  • [electronic music playing]

  • So that's the new iPad Air,

  • and we can't wait to get it into our customers' hands.

  • It'll start at $599.

  • It will be available beginning next month.

  • And finally, we're very proud that

  • the new Air and eighth-generation iPad have been carefully designed

  • to have minimal impact on the environment

  • and support our overall net zero carbon goal.

  • Both iPads use 100% recycled aluminum enclosures,

  • and all of the wood fiber in the packaging of both iPad models is recycled

  • or comes from responsibly managed forests.

  • Both iPads use 100%-recycled tin solder in their main logic boards

  • and are free of harmful substances.

  • So while our work here is never finished,

  • we're proud of the progress we've made with these new products.

  • So today, we have our most advanced iPad lineup ever.

  • It's really a huge year for iPad:

  • an incredible new iPad Air delivering more pro features to even more customers,

  • an iPad 8th generation with massive jump in performance,

  • together with the latest iPad Pro

  • and the mighty iPad mini,

  • combined with the advanced features in iPadOS 14

  • make these by far the most exciting iPads we've ever shipped.

  • Now back to Tim.

  • What a great day of announcements.

  • We will also be releasing major OS updates tomorrow,

  • beginning with iOS 14:

  • a huge release that transforms the core experience of iPhone

  • with redesigned widgets right on the Home screen,

  • a new way to organize your apps with the App Library

  • and a new and even faster way to experience apps the moment you need them

  • with App Clips.

  • iPadOS 14, which lets you do even more with Apple Pencil,

  • provides huge improvements to iPad apps

  • and takes the iPad experience even further.

  • watchOS 7 provides a whole new way to discover and share watch faces,

  • a new Sleep app, automatic handwashing detection

  • and provides additional workouts and fitness metrics.

  • And tvOS 14, which makes your big-screen experience even better

  • with improved Picture in Picture,

  • audio sharing with AirPods, Apple Music lyrics,

  • secure camera feeds from HomeKit and multiuser gaming support.

  • All of these new releases will be available tomorrow.

  • And all of the products we announced today will ship with these OS updates.

  • Thank you all for joining us.

  • At Apple, our mission is to design products and services

  • that empower and inspire you.

  • And we're so excited to see what you'll do

  • with all of the new innovations introduced today.

  • Everyone take care, stay safe, and have a great day.

Good morning and welcome.

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