by the weather.

Its possible to change your behavior and thoughts Just by changing the temperature of the room.

Studies have shown that when people are asked to judge criminals behavior!

The people in the hot room described the criminal as hot-tempered and spontaneous while the

people who was in the cold room believed that the exact same criminal is cold-blooded and

calculative.

Imagine if you are the criminal standing in front of the judge, your future might depend

on the temperature of the room.

But that's not the only way to manipulate us.

Companies or politicians were trying to discover new ways to manipulate people since the beginning

of our existence.

And we have discussed some of them here on this channel.

But here on this video, let's take a look at some of the more direct methods of manipulation

If you have ever been in hypermarkets such as Walmart, you probably realized that it

doesn't have windows and that's not by accident because they don't want you to even have

a clue of what period of the day it is so that you spend more time in the store.

When you are outside, you notice that its already late, time to go home

but inside the mall, you don't even think about that.

Yes, if course you can pull out your phone and check the time but what if your phones

run out of battery, try looking around to find a clock, you won't.

They even purposefully set the time incorrectly on the gadgets that are on display in case

if you check them out!

Everything is designed in such a way that you forget about the time.

But they didn't stop there.

They have analyzed your height and carefully placed the most expensive items at your eye

level so that you come across them first.

If you take a look a level lower, prices are a bit cheaper and at the bottom are placed

the most affordable items because most people won't even look at them, except the kids because

that's their eye level.

That's why toys or sweets that are targeted on kids are usually placed right there on

the bottom!

Even the price tags are carefully chosen to play around with your mind.

When I was a kid, I was wondering why on earth do all prices end with 99.

I mean why would u make it 9.99 if you could make it 10.

that single cent won't make any difference.

But it turns out that they carefully studied our brains and realized that we don't pay

much attention to the last digits as much as we do to the first digits.

That's why you might consider buying the new iPhone because it's under a thousand dollar

(999$).

As simple as it might appear, it works, that's why its used everywhere!

another simple and yet very effective method is an Empty Trolley.

Have you ever questioned why trolleys are so big that most people can't even fill half

of them.

Ideally, it would be great if there would be different sizes, but unfortunately, hypermarkets

know that, when you look at an empty trolley, it arouses your feeling of emptiness and pushes

you to buy even more, especially when you look around and realize that everyone has

a full trolley while yours only has milk and bread.

Speaking of milk and bread which are the essential products that everyone buys.

They are carefully placed at every corner of the store.

Milk is in one corner, eggs are on another while bread is on the completely opposite

side.

And that's not by accident, they want you to walk around the store and buy all the fantastic

things they have!

And, the worst part of it is that they frequently change the location of the eggs for example.

They know that you are coming for them, so why not take a short tour around the store

to find them.

You might like some of the other things they have here!

Especially when they are studying your behavior.

You probably think that the video cameras in the stores exist to prevent theft.

That's true, but they are also used to analyze customer behavior.

They want to know how much time you spend with each product to understand your behavior

and come up with a more effective strategy.

That's why with AmazonGo, it will be way easier to understand your behavior and predict it.

I couldn't let this video end without this!

Black Fridays usually end with fights because prices are low while goods are limited, it's

just another marketing strategy.

They happen throughout the year when the new collection arrives, you gotta get rid of the

old ones.

And what could be a better way than letting people fight for whatever is left!

All of these tricks individually might appear too ineffective and straightforward, but when

all of them are used at the same time, they can have a significant influence on our behavior.

So be careful when you go shopping next time.

And that's it for today, make sure you hit that like button if you have enjoyed this

video and subscribe for more similar videos.

Thank you for watching and until next time!