I would like to talk to you about why many e of projects failed, and I really think that the most important thing of it is that we stopped listening to patients and one of the things we did.

A Robert University is re appointed a chief listening officer.

Not on a very scientific way.

She puts up a little cup of coffee or cup of tea and asks patients, family, relatives, What's up?

How could we help you?

And we think we like to think that this is one of the major problems.

Why all?

Maybe not all but most of the projects feel since we stopped listening.

This is my waiting skills.

It's a very simple thing.

It's got one nuts on off every morning.

I hope on it.

And yes, I got a challenge.

As you might see on, I put my challenge on 95 kilograms.

But the thing is that it's made this simple that whenever I hop on, it sends my data to Google health as well, and it's collected by my general petitioner as well so he can see what my problem in weight not on the very moment that I need cardiology supporters in something like it, but also looking back for it.

But there's another thing.

As some of you might know, I got more than 4000 followers on Twitter, so every morning I hope on my ways killed.

And before I'm in my car, people start talking to me.

I think you need a light lunch today, Lucien.

But that's the nicest thing that could happen, since this is peer pressure.

Peer pressure used to help patients.

Since this could be used for business, it could be used to stop smoking for patients.

But on the other end, it also could be used to get people from out of their chairs and try to work together in some kind of gaming activity to get more control of the health on ourself.

Next week, it will be soon available.

There will be this little blood pressure meter connected to an iPhone or something at her.

Other people will be able from their homes to take their blood pressure, send it into the doctor and eventually share it to others.

France's for over $100 this is the point where patients get into position and can collect not only their own control again be captain off the old ship but also can help us in health care to to the challenges that we face it, like health care cost explosion doubled demand that things like that make techniques that's easy to use.

And start with this to embrace patients in the team.

How you could do this with techniques like this, but also by crowd sourcing.

One of the things we did I would like to share with you introduced by a little video.

We all got navigation controls in our car.

We maybe even got it in a cell phone.

We perfectly know where all the A T.

M's are just about this city of Maastricht.

The other thing is we know where all the gas stations and sure, we could find fast food chains.

But where would be delivered?

80.

To help this patient.

We asked around, and nobody knew.

Nobody knew where the nearest life saving 80 was to obtain right now.

So what we did, we crowdsourced the Netherlands.

We set up a website and asked the grout, If you see an 80 please submit it.

Tell us where it is.

Tell us when it's open since sometimes in office hours.

It's close, of course, and over 10,000 eighties and the Nevers already have been submitted.

The next step we took was find application for it.

Have you build an iPod application?

We made an application for layer argumentative reality to find these eighties.

And whenever you were in the city like Maastricht and somebody collapse, you can use your iPhone and within the next weeks also run your Microsoft so far to find the nearest 80 which can save lives.

And as of today, we would like to introduce this.

Not only is 80 for you, which is the product called, but also 80 for us.

And we would like to start this on a worldwide level and asking all colleagues of us in the rest of the world colleague universities to help us to find and work and act like a hub to crowd source all these eighties around the world that whenever you're on holiday and somebody collapses, might it be your own relative or someone just in front of you?

You could find this.

The other thing would like to ask us companies also all over the world, that will be able to help us validate these eighties.

This might be courier services or cable guys, for instance, just to see whether the 80 that submitted still is in place.

So please help us on this one and try to make not only health a little bit better, but taken to all of it.

Thank you.