Subtitles section Play video Print subtitles you're watching video vocab by business English part dot com Today we'll look at vocabulary related to Internet marketing. One of the most common approaches to Internet marketing is PPC, or pay per click advertising, where that's displayed on Web sites organized into content networks. The ads is sold by CPC or cost per click to advertises who hoped for a high CTR or click through rates. The answer, linked to landing page is intended to encourage visitors to make a conversion. To measure effectiveness, advertises use analytics software to determine the c P A or cost per acquisition. PPC Pay per click with PPC Companies pay for ads on other websites. Advertisers must pay a certain amount each time a user clicks on the at. We've seen a huge increase in traffic to our website since we started a PPC Ad Campaign Content Network Content Network, A content network is a group of websites that agree to display advertisements. The largest content networks are Google's AdSense on the Yahoo publishing network. Google searches through its content network to find websites that match your advertisements. CPC. Cost per click CPC means you pay a cent cost each time someone clicks on your ad. The more popular the website that you place ants on, the higher the cost per click. Our maximum CPC rate is currently $3 but we may have to pay more if another advertiser outbids us CTR. Click through rate on ads. Click through rate shows. The number of times uses clicked on the ad out of the number of times it was shown. We improved our CTR by testing different versions of the same ad and choosing the most popular one landing page landing page. The landing pages. The website where people who click on an ad a directed to when they click through this could be a company's home page, a sign up form or promotional site. Clicking on the company's ad takes users to a landing page where they can sign up for a newsletter conversion conversion. When a use of completes an action you want them to do, you have a conversion. A conversion usually means the use of by something signs up for something or download something. Targeted. Advertising and good sales copy can help increase your conversion rate. Analytics Analytics. To determine how effective ads are advertises, use Analytics Software Analytics shows data about visitors. Pages viewed on conversions. A Good Analytics program can give you information about how visitors found your website and what they did when they visited C P. A. Cost per acquisition. The total cost of each conversion is called the cost per acquisition. The C P A. Is calculated by dividing the cost of the ants by the number of conversions. To calculate your cost per acquisition, divide the total cost of the ad campaign by the number of new customers. Now it's your turn to practice some of the words we've looked at in this lesson. In a moment you'll hear a Siris of sentences with the word replaced with a beep. Repeat each sentence, including the missing word. For example, if you here we use paper adds to drive traffic to our website, you can say we use paper. Click adds to drive traffic to our website will play the correct answer. After each question ready, Let's give it a go. The marketing consultants recommended a redesign of our page to generate more leads. Answer. The marketing consultants recommended a redesign of our landing page to generate more leads. Ads for professional services like lawyers and doctors tend to have the highest rates. Answer ads for professional services like lawyers and doctors tend to have the highest CPC rates way were able to find out our cost per acquisition using and program. Answer. We were able to find out our cost per acquisition using an analytics program. That's all for this episode of video vocab. Be sure to check out our website www dot video vocab Don't TV for more videos on business English vocabulary Thanks for watching and see you again soon.