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  • Mr Socrates.

  • He's flying back to America, leaving tiptop trading.

  • Is London team trying to work out how best to focus their business on the European market.

  • Sorry to keep you waiting.

  • I had to go to the airport with Mr Socrates to see him off.

  • We had a good chat in the taxi and he said some very positive things.

  • Oh, yes.

  • Like what?

  • Well, well, how nice English beer is.

  • Yeah, but what about the European marketing strategy?

  • What are we gonna do about that?

  • Well, Anna is supposed to lead on that.

  • I'm taking a more biscuit.

  • Tory, hold control over it.

  • A what?

  • It means that you dual the work while he's all the biscuits.

  • Do you mind, Tom?

  • Now what I'm thinking is we put the feelers out, do some cold calling, see what people buying at the moment.

  • Cold calling.

  • But I like to be warm when I'm on the phone.

  • No, Anna.

  • Cold calling is when you call prospective clients.

  • When they're not expecting you to tow, ask them something or to sell them something.

  • I'm very good at calling people usually the hairdresser.

  • So you're pool.

  • Where do we begin?

  • Who do we call first, track down some potential clients in Europe, see what they're buying now.

  • See what they want in the future.

  • Make them think it's our laser curved fruit that they want.

  • But keep your cause brief.

  • International calls are very expensive.

  • Okay, Anna, it's time to cold call.

  • What are you going to say?

  • I don't know.

  • Find someone's a call.

  • Then be pleasant and polite when you call, Ask to speak to the person who deals with buying or purchasing.

  • And then ask that person if they could spare a few minutes of their time.

  • Okay, here goes.

  • Let's have a look.

  • Fruit growers, Fruit picking kiss Fruit traders.

  • Fruit traders.

  • International 00439 a 45544 Uh huh.

  • Um uh, don't be surprised you call the company in France, they speak French.

  • Just ask if it's OK to speak English.

  • Oh, hello.

  • Is it possible to speak to you in English?

  • Ah, we Yeah.

  • Great.

  • Are you the person who purchases plastic fruits for your company?

  • I am.

  • How can I help you?

  • Yes.

  • Can you spare a few minutes off your time?

  • I want to sell you some laser curved fruit.

  • What?

  • That's a bit direct.

  • Anna, slow down and tell them your name and why you're calling.

  • Find out something about them, maybe Say, I'd like to tell you about our great new laser curve fruit.

  • Ask them how much plastic fruit do you buy?

  • And at the end of the cold, say thank you for your time.

  • We hope to hear from you soon.

  • Give it a go and uh Okay.

  • Um, hello.

  • My name is Anna.

  • How are you today?

  • Good.

  • Thank you.

  • That's good.

  • I'd like to tell you about our great new laser curved fruits.

  • Our company is called Tip Top Trading, and we are the U.

  • K s number one plastic fruit manufacturer.

  • Andi.

  • Well, we're so proud of our fruit that we've decided to let the rest of Europe enjoy two.

  • Very good, Anna, We make our fruits using lace a curve technology.

  • In fact, with just launched our best products ever.

  • The imperial lemon.

  • It looks so really You want to squeeze it?

  • Demo has got the hang of this.

  • She's on fire.

  • I mean, she's doing really well.

  • Her cold calling technique has really warmed up.

  • She pitched the products now she needs DSL.

  • So thank you for your time.

  • I hope you may consider us When you next purchase some plastic fruit, we will start in the Consider your company.

  • Well, we hope to hear from you soon.

  • Goodbye, Tom.

  • Tom, How are you getting on?

  • Well, if that's what you think, you can shove your conquest.

  • Hello?

  • Hello.

  • Oh, they've hung up on may.

  • Really?

  • He said the prospect fruit industry is in meltdown.

  • Oh, uh, if I don't get any contract soon, I'll be fired.

  • Well, this calls for teamwork, Tom.

  • Tomorrow Tuesday, we're going to tackle this dusk together.

  • Hurr A for Anna.

  • Now she's sounding like a leader, and she's mastered cold calling by using some simple phrases like these.

  • My name is Anna.

  • Can you spare a few minutes of your time?

  • I'd like to tell you about our great new LASIK left fruit.

  • How much plastic fruits do you buy?

  • Thank you for your time.

  • We hope to hear from you soon.

  • I know there's a call for you from someone in France.

  • They want to talk to you.

  • Have lemons.

  • Sounds promising.

Mr Socrates.

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