Name: 【TEDx】Reducing smoking deaths: Is it rocket science?: Linda M. Collins at TEDxPSU
Uploaded: 2014-04-30T19:59:26.000Z
Duration: 11 min 18 s
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since the first Surgeon General's report on smoking.

I was a little kid at the time, when it came out,

but I remember it really well even though I was small.

Because I remember my father's reaction to the report.

Like many smokers at the time, he was stunned to learn

that the habit he enjoyed could be lethal,

and could eventually lead to lung cancer.

He quit smoking as a result of reading that report,

It's no longer permissible to smoke in public places

but smoking remains the number one preventable cause

Not only worldwide, but just here in the United States.

the equivalent of the entire population of the City

of Atlanta dies every year as a result of cigarette smoking.

the equivalent of the undergraduate population here

at University Park, dies every year as a result

And think about that, it's not just the freshman,

not just the sophomores, and not just one year,

of the entire undergraduate population here.

Smoking is a really serious public health hazard,

and it's everyone's problem, not just a problem for smokers.

A lot of research has shown that most smokers,

the majority of smokers, would like to quit.

and it's really difficult to quit smoking.

Fortunately, there are behavioral interventions

that have been developed to help people quit smoking.

A behavior intervention is an evidence-based program aimed

at helping people change a particular focused

they're usually made up of a number of different components.

So, for example, a behavioral intervention

for smoking cessation might include pre-cessation

counseling, to help an individual get prepared to quit.

so that the person will have a sense of what it's

Counseling offered across the entire quitting process,

And a pharmaceutical, such as nicotine replacement therapy,

and many behavioral interventions include pharmaceuticals.

And the goal they set for adult smoking was

to reduce the prevalence of adult smoking

from the level it was at that time, in 2000,

which was about 24 percent to 12 percent.

the prevalence of adult smoking had dropped only

about 3 percentage points, to 21 percent.

So, when new goals were set for the year 2020,

the same goal was set, to reduce the prevalence

We didn't not -- we did not make that goal in the year,

I'm optimistic that we can make that goal,

we need more effective behavioral interventions

And I think the only way we can get those more,

those much more effective behavioral interventions

for smoking cessation is to develop behavioral interventions

from the way we've been doing it up until now.

Let's take another goal that was set by the American people,

In 1961, President John F. Kennedy challenged the nation

to put humans on the moon and bring them back safely

In 1969, two humans walked on the moon and came home

Let's take a look at how NASA approached that goal,

and compare it with the way behavioral science is going

about developing smoking cessation interventions.

NASA knew that it had to engineer a spacecraft

that could carry people to the moon and bring them back,

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【TEDx】Reducing smoking deaths: Is it rocket science?: Linda M. Collins at TEDxPSU

approach

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