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  • Oh, I understands.

  • Oh, now I get it.

  • Got it.

  • Got it, people.

  • Got it.

  • Hey, it's Marie Forleo and you are watching MarieTV, the place to be to create a business

  • and life you love.

  • You know, this is one of my favorite times of the entire year.

  • You wanna know why?

  • Because it's B-School time.

  • And I cannot believe what I'm about to say is true, but this, my friend, is our ninth

  • year running this program.

  • Now, if you're new to me and our world, and you don't know what the hell the B-School

  • is, I'm gonna tell you.

  • So B-School is an eight week online program that shows you how to start and grow a profitable,

  • meaningful business.

  • One really where your gifts get to make the difference in the world that they are meant

  • to make.

  • Now, the B stands for business and, I gotta say, this program has become the gold standard

  • for online courses.

  • And trust me, I know you know this, but there are a lot, I mean a lot, of online courses

  • out there right now.

  • And being one of the first people to create a program like this, I've seen so many of

  • them just come, and then they go.

  • And then, you know, honestly, a lot of people ask me.

  • They say, you know, with so many courses out there that seem to talk about kind of the

  • same stuff, how is it that B-School keeps growing and it's constantly the one that

  • everyone is looking to?

  • So I really thought about that, and it's a great question.

  • And while there's so many things that we do and so many lessons that I've learned

  • over the years, when I really took a step back I saw that there are three guiding principles

  • that have helped us get to where we are today.

  • And here's the thing, I also believe these same three principlesyou can apply them

  • to your brand and your business no matter what you do.

  • Okay, so guiding principle number one: patience is everything.

  • Now, I don't know if you know this, but B-School started off kinda small.

  • I mean, our very first class we had a little over 200 people that registered for the course.

  • Now, I gotta be honest, that did not seem small then.

  • But at this point we've had nearly 40 thousand people go through the program from 130 countries

  • spanning 160 industries, and that honestly blows my damn mind.

  • But I know something for a fact: we would have never gotten to this place that we're

  • in today if we didn't have patience.

  • Because without patience, I probably would have made some really big and expensive mistakes,

  • like spending a ton of money that I didn't have on high production value videos and trying

  • to do some super tricked out website and trying to do lots of expensive advertising for ... and

  • this is a really important point ... an unproven product.

  • So instead what we did  is we started off super small and super scrappy, because I wanted

  • to prove my concept.

  • I wanted to see that it actually worked and that people were responding.

  • And I was ten thousand percent committed, and I still am today, to getting better year

  • after year after year.

  • Because for me, one of the things that I adhere to in my life, and especially in business,

  • it is always about the long game.

  • Now, a mistake I notice a lot of folks making, especially in the beginning, is they want

  • instant results.

  • They want these blockbuster hits like a bajillion followers on social media or millions of dollars

  • in sales after only a few years or maybe even a few months worth of work.

  • I've got to say, patience is one of the most underrated traits in modern business.

  • Do not try and run before you can walk.

  • You've gotta take pride in starting small and scrappy, and we try and operate small

  • and scrappy to this day.

  • You've got to be consistent in what you do.

  • You have to be relentless.

  • And, most important, this is the thing, you need to write this down, work your tail off

  • to make your product eff-ing outstanding over the long term.

  • Guiding principle number two: be boldly not for everyone.

  • So what does that mean?

  • So sales prevention is this beautiful thing in business, and sales prevention is when

  • you proactively tell people, “do not buy my product.

  • Do not buy my program.”

  • You might be asking yourself why?

  • Here's why.

  • Because not every product is right for everyone, and that's true no matter how great you

  • think you or your product or your service is.

  • Because you cannot and will not please every person.

  • So you really want to take that fact and use it to your advantage.

  • You want to focus on attracting your ideal customers and really repelling the rest.

  • So, for instance, in B-School here's what I tell people.

  • If you want to learn how to raise money from venture capitalists, we're not for you.

  • Wanna know why?

  • Because we don't cover that.

  • If you're looking for an easy button to press and then, bam, money starts shooting

  • out of your laptop, we're not for you.

  • You know why?

  • Because that's not how a real business works, people.

  • And if you think that you already know everything there is to know about list building and online

  • marketing and how to sell with integrity, we're not for you.

  • Cuz you know why?

  • If you've already got all the customers and all the integrity you'll ever need,

  • keep your dollars.

  • Because I have too much integrity to take them from you.

  • Bottom line is this, when you are boldly not for everyone, you're gonna attract way more

  • of the people that you are right for.

  • And that, my friend, is the formula for creating raving fans.

  • That's the secret to making your business a real joy to run.

  • And when that happens, you know what starts shooting out of your laptop?

  • No, not money.

  • Integrity rainbows.

  • You guys!

  • It's an integrity rainbow!

  • Oh, my God.

  • It's a double integrity rainbow!

  • It's soit's so beautiful!

  • Ooh!

  • What's it mean?

  • Guiding principle number three: always over deliver.

  • So we routinely have folks that tell us, “Oh, my goodness, Marie.

  • I would have paid 10k for the B-School.

  • Who knew it was so robust?”

  • And we've also had MBA and PhD grads tell us that B-School was way more actionable and

  • way more valuable than the degree that they spent tens or even hundreds of thousands of

  • dollars on.

  • So why would people say that?

  •  You know why?

  • I think it's because of something that we're always striving to do, and that's this:

  • over deliver.

  • I mean, our goal is always to wow the pants off of people in the best way possible and

  • deliver at least 10 times as much value as people invest.

  • And three examples of how we do that in B-School are this.

  • So first thing that we do, we give all of our members lifetime access to the program.

  • So that means you enroll in B-School once, meaning you pay once, and then you can join

  • us year after year after year getting any new content or updates we make totally for

  • free.

  • Second thing that we do, we offer our students a team of B-School mentor coaches.

  • So these are people that'll help you through the live portion of the program.

  • So rather than you just being all by yourself with your computer, you actually have this

  • whole incredible squad of successful business owners right by your side to help you find

  • clarity and answer your questions and help you to stay on track.

  • And let me tell you, our B-School mentor coaches are freaking amazing.

  • And, finally, this really warms my heart.

  • Our B-School students get truly heroic customer support, which is honestly pretty rare these

  • days.

  • And I'm gonna brag on them for just a minute.

  • You know, our customer happiness team is so friggin' badass that our customers often

  • send them handwritten thank you cards and gifts.

  • And I'm not kidding here, the truth is, I get stuff in the mail and I'm going through

  • it, and it's not addressed to me.

  • It is addressed to a specific person on my team.

  • That is how much our customer happiness team is over delivering for our people.

  • And I think that is just an amazing thing.

  • I want you to think about this in your own business.

  • You know, how can you over deliver even more than you already do?

  • What little special touch or additional caring can you shower on your customers that they

  • just probably don't expect?

  • I want you to write it down and then, most important, make it happen.

  • Now, obviously if you've already done the B-School you know this.

  • And thank you, thank you, thank you, we love having you in the family.

  • And if you haven't done B-School yet and you want to, now's the time.

  • Because enrollment only happens once a year.

  • And let me tell you, people's businesses and livesthey radically transform from

  • this experience.

  • The stories that come in and the stories that people stop me on the street with, it blows

  • my mind.

  • Now, of course, you can check out hundreds of reviews and case studies over at MarieForleoBSchool.com/reviews,

  • or you can just follow the links below.

  • Now, here's the most important thing.

  • No matter what your business or your business dream is, I truly believe that these three

  • principles will help you create something that really matters and something that lasts.

  • And, most importantly, something that stands apart.

  • Now I would love to hear from you.

  • So which one of these guiding principles ... we have patience, we have be boldly not for everyone,

  • and we have always over deliver.

  • Which one would make the biggest impact in your business right now and why?

  • Then tell me how you can turn that insight into action starting this very moment?

  • Leave a comment below and let me know.

  • Now, as always, the very best conversations happen over at the magical land of MarieForleo.com,

  • so go on over there and leave a comment now.

  • And once you</