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  • You might recognize this iconic juice box from Chinese supermarkets.

  • Its brand has become known aschildhood in a boxfor Chinese communities around the world.

  • In Hong Kong alone, people drink 150 million gallons of Vitasoy drinks each year.

  • That's over 200 Olympic-sized pools, which means Vitasoy's home base operations in Hong Kong is massive.

  • Vitasoy was born in Hong Kong in the 1940s.

  • The brand is known for its lemon tea, inspired by the lemon tea of Hong Kong's diners, and another classic staple: soy milk.

  • By the 1960s, Vitasoy had a 25 percent share of the Hong Kong soft drinks market, second only to Coca-Cola.

  • This meant packaging their glass-bottle drinks into cardboard tetra-paks, extending their shelf life to six months.

  • In recent years, Vitasoy has also found a growing market in mainland China, which now accounts for 69 percent of their profit, compared to just 20 percent a decade ago.

  • Vitasoy's Lemon Tea fandom is so big in China that there are memes about the drink giving a better high than smoking weed.

  • But its popularity comes at a cost.

  • An environmental activist group estimates that 74 percent of cartons in Hong Kong's landfills come from Vitasoy products.

  • And recycling drink cartons, an expensive and difficult process, happens at a rate of nearly zero percent in Hong Kong.

  • Thanks for watching.

  • If you like this video, we've gone behind the scenes to see how some other iconic Asian products are made.

  • Go check them out, and subscribe to Goldthread.

You might recognize this iconic juice box from Chinese supermarkets.

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