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  • Hi, my name is Silvia, I am Italian and I do sustainability communication at the adidas Group

  • I had the incredible opportunity to fly to China

  • and to visit the supplier that manufactures the Brazuca, the official World Cup ball.

  • I have a day to spend before I go into meetings, it is 10:30 and I am ready to rock the city now.

  • The reason for my trip to China was to take some pictures and make videos about all the production steps.

  • And as a big football fan, this was an amazing opportunity and an amazing experience.

  • The reason why the ball is produced at this supplier in China is because the supplier has got the technology and the know-how that is needed to manufacture the World Cup ball.

  • Back in 2006 adidas did a collaboration with the "Longway" supplier to open an engineering ball center at the factory.

  • The first output of this cooperation was the Jabulani and now it is the Brazuca ball.

  • This is the one ball that everybody is going to be looking at in a few months. This is Brazuca.

  • For me specifically, as I work in sustainability it is great to see that the supplier applies very hight standards

  • when it comes to social and environmental compliance.

  • I have to say it has beeen a fascinating experience for me.

  • I feel a bit overwhelmed at the moment because it doesn´t happen every day to actually get to see

  • and touch such an iconic product before everybody else.

Hi, my name is Silvia, I am Italian and I do sustainability communication at the adidas Group

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