Name: Jaron Lanier Fixes the Internet | NYT Opinion
Uploaded: 2020-04-07T03:30:53.000Z
Duration: 13 min 12 s
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Imagine two of your old college friends just had a baby they opposed to selfie.

But soon you notice that your news feed starts to change.

You see promotions for a baby sling that would be perfect for new parents.

And it's even got a logo of your old college.

The store's made a sale, and somewhere there's a giant tech company that just earned a little commission on the whole thing.

An incredible cloud of transactions like this is the value that makes the digital economy as it is today.

I'm here to tell you that you're being shortchanged.

I came up with a few crazy scenes in Minority Report, the one where our hero is trying to run away from the police.

But he's being grabbed by each billboard into advertising so they can see where he is.

It was supposed to be cautionary, but instead people just think it looks cool.

And in Silicon Valley to this day, decades later, people say, Oh, that new thing you're designing it looks like he came out of minority report.

What does it take for people to recognize a dystopia?

The way humans respond the most intensely is with fear or anger.

People who are afraid, people who are angry, they pay attention.

We've created a whole civilization based on tricking each other.

In order to sell you that baby slaying, A social media company used data.

They know ah, world of things about you and your friends, the least of which are that your friends just had a baby, that you all went to the same college.

But there's even Maur the algorithms that run the whole thing.

They're always adjusting, doing little micro experiments to try to find that little variation that'll keep you clicking.

You see these other people who are selected because the algorithm thinks they'll catch they might look a little richer, little thinner, a little cuter.

It just knows that these images get even in this video right now, their algorithms snatching your data with a plan to kick you in the future.

This whole shadow economy that runs our world now and concentrates all the wealth and reduces your future would not be possible without the data that's coming from you and your friends, You are the fuel for it.

You're giving away all your data for free.

You don't know what day it has been taken from you.

You don't have any opportunity to take pride in it.

You don't have any opportunity to make it better.

So you pretend it's nothing, but it isn't nothing when you realize that data is the new oil.

When you realize that this thing being taken from you that you don't think about is the future economic value is your future economic value, it's your future economic power.

The biggest Internet I po ever values the company out more than 31 billion multi billionaire today.

All of a sudden, I hope you can see you're giving away everything in exchange for almost nothing.

We need to affirmatively positively invent a different system that doesn't screw everybody up in the first place.

I think we have charted a way out of this mess and I really can't wait to tell you about it.

We made a very particular in gargantuan mistake around the turn of the century Way had thes two incredible drives.

Everything should be owned by the people shared by the people.

We loved Steve Jobs, the hero hacker who became a millionaire or billionaire.

There's what little space in the middle in that little space.

You know, the advertising model started out really, kid, but the computer's got more more powerful.

Everything built up, built up, built up until it turned into this crazy behavioral manipulation scheme.

Simplest way to get this idea is you'll get paid for your data and more than you think.

My colleague Glenn while and I are charting out how to make a better future, how to make a future where people feel their value, earned their value and have dignity.

We call this body of ideas, Data dignity.

You should have the moral rights to every bit of data that exists because you exist now and forever in a dignified data future.

When your friends have that baby, they might still post about it.

But they're gonna potentially make money from that data.

They'll be ableto understand, decide and earn if they want to, and you'll be able to as well, let's say you do buy a baby sling.

Your data might have been used to help promote that thing to you in a dignified data future, you're going to get paid, and you're gonna get a royalty over time as that system is used.

Okay, so how does this work will have to invent a lot of things.

So we need to keep track of where somebody's data ends up.

We need to have a universal way of people getting paid and paying, and it's all totally doable.

Way have to invent a new kind of entity that is, an entity that would look out for your interests would deal with all the technical and complicated stuff for you that you would be able to trust by law.

So this new kind of mediator is called amid its tents for mediator of individual data.

Amid is an organization that's bigger than an individual but smaller than a whole nation.

Amid is a little like a labor union, where they're still enjoying some strength in numbers.

They'll be tens of millions of people on them for certain kinds of sort of ordinary data.

Millions of people will join the same mid.

It'll be like getting car insurance or something that's very routine some mids might pay you incrementally and little micropayments.

Others might pay you every month or every year or averaged out over years, so it's really predictable.

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Jaron Lanier Fixes the Internet | NYT Opinion

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