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  • This is Memo.

  • Memo runs far, and Memo runs fast.

  • And somehow, he gets faster with age.

  • "Surprise for me too." Today,

  • Memo is one of the top 10 runners in the world

  • for his age group.

  • He's also a porter in an apartment building

  • in Queens, New York.

  • We'll come back to that later. Memo believes

  • in three things: Hard work, never giving up, and

  • Fine. Two things.

  • The American fitness industry is worth over $30 billion a year.

  • That's a lot of fancy gear and gym memberships.

  • But Memo doesn't believe in gadgets.

  • This is Memo's heart monitor.

  • This is Memo's gym.

  • This is Memo's nutrition plan.

  • And this is Memo's locker.

  • Memo doesn't believe in swanky gyms or boutique-y yoga

  • studios.

  • He doesn't believe in self-promotion,

  • even though there would be a lot to promote.

  • You know what Memo really believes in?

  • Memo believes in running.

  • In Santa Ana Cotapec, where Memo grew up,

  • he was an average runner on a pretty average team.

  • And Memo lived a pretty average life

  • for a kid in that town.

  • Memo crossed the border illegally at age 15.

  • He did find work in America, in a kitchen and

  • as a bike messenger.

  • And he ran his first marathon in 1995. A year later,

  • he was arrested and sent to jail.

  • In 2005, Memo passed his citizenship test

  • and became an American citizen.

  • By 2019,

  • he became a top-10 runner globally in his age group

  • and the second-fastest American in his age group.

  • Now Memo works in Rego Park as a porter.

  • "I made those signs.

  • "Memo took them down one by one.

  • "He doesn't like to advertise how great of a runner he is."

  • On November 3rd, Memo will take the day off

  • to run the New York City Marathon.

  • He's on track to run faster than ever.

  • Memo reminds us that we're being sold and packaged

  • something that's free.

  • Achievement doesn't come from a sports brand or the latest

  • high-tech gizmo.

  • Just ask Memo.

  • He believes in just three

  • "Two!"

  • Right, two things.

  • That's the Memo method.

This is Memo.

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