So I know it's the evening.

I know you guys saw that at 4 30 the bar opens, and I know you guys are, like, ready, like, one more talk later, I will have that cocktail.

But, uh, I hope you find this useful.

And I'm I'm pretty sure you will if you work on the bed.

How many people here use the web?

Give me a show offense?

Life.

Everybody does.

And that's why we're here.

Because no matter what Javascript, PHP, ruby, whatever you use, even if you use a cobalt.

Oh, right, right.

You Everybody uses Internet, and I'm gonna tell you a little bit about me.

And I'll tell you about my use case, which might surprise you.

So I worked for Baker Hughes.

Now you see G or there and will be Sir, Price Baker uses the oil and gas division of G Island.

Yes.

So that that little gasoline that you put into your waker, right?

It's extracted from the earth.

And do you know what I do on a day to day basis?

I right cord To make sure that oil is extracted from the earth efficiently.

Now you might be terrified to think.

Oh, shit.

Javascript controls oil extraction.

Don't worry.

Does not It only manages the visualization of data.

He made sure off.

You know, we have called You can come on people.

So But my point is, the web is everywhere.

Think of any use case, any single part of your life.

The web is there, and somebody has a website aborted.

Some wish, right?

So let's talk about our uses.

Where do your users come from?

So if you use the Internet and I'm hoping everybody here has some part in creating the Internet, you write it or you create country down the Internet because you want people to consume it, right?

Am I right?

Yes.

So if you want users to consume it very your users come from.

So I was breaking it down.

And these are the three highest uses around the world.

And now we have China.

And I tried to find statistics, but none of that is ve added because of reasons.

So I'm gonna skip that, and I'm gonna focus on India that I'm from where I get access to easier statistics, and I'm gonna compare that with next largest country by uses, which is the U.

S.

A.

And I'm going to show you a gap, right?

So in India, we have 1300 million.

That's 1.3 billion people.

And out of that, only 45% off India is connected to the Internet, right?

So 45% of 1.3 billion people is nearly 627 million uses.

And that's considering the people who use Internet right now.

Let's look at the U.

S.

C.

U S.

A.

Has almost 85% connected.

Oh, I think the mike started working with, you know, my bed.

Ah, and so, by the initiative, the start of how many users have did we start to see the gap?

Now this is just a rough draft of how many the percentage off Internet penetration.

So when we say Internet penetration, that's like how many people use the Internet frequently enough to make a dent on the user percentages, and you can see the places with the largest number of people they come to South Asia said in Africa.

Right?

That's the places with the lowest penetration off Internet on, Let me say lower penetration.

The Internet is not going away.

That means the lower that number is, the higher is the opportunity for you and your product to go into those markets, right?

So if you see that's the opportunity off people who are I've never used the Internet before and have an idea or an interest in using the Internet.

That's where in the future your product will be used.

So how can we make products that are targeted to those speakers?

Right?

And you see the higher demographic so you see Canada 87%.

That means a lot of people have seen what the Internet is like, right if they have any idea of the infinite, and they're happy with the tools that they already use of the products they already use.

What is the chance that they lose your product unless yours is of it even established product?

Right, So you have competition, which is more available.

So let's look at these markets.

So the market saturation off technical products and this is what I was talking about in the first World.

And then I say the first word, I want you to think of places like Silicon Valley, right?

That's where the first Google came out off, the first Facebook came out off.

And that's where you think that technology started from this, right?

And when you come to India or when you come to South Asia, right, Facebook started in the Silicon Valley and now the highest user base.

Whoopsie Daisy.

Don't mind me.

That largest user base is now India.

So I read a very interesting statistic that Facebook right now has it in 2016.

I believe it had about of 200 million users in the U.

S.

And India overtook it in 2016 with 400 million.

Um, and that was still only when there was 35% off India connected to the Internet.

Imagine what that number would be like if 70% of India connected.

You know, can you imagine that amount of data that Facebook and collect?

Because that's what Facebook is thinking about.

I think I brought this Yikes.

So my goal is to help you think about the larger picture, you know, to find out a great balance in between performance accessibility and user experience.

The Big Three.

When it comes to how a person decides to use your product Now the first come will be performance.

But I'm sure you help.

Performance can actually be.

It actually can be helped with accessibility and user experience.

You don't have to compromise between the three.

So the first and the easiest barrier sometimes I feel is internationalization.

And I'd like to bring an example.

Well, I checked and I can't really find that example here, but a very violent example.

Internationally.

This is a very common company.

Wait over is dominant across the world.

And you would think that uber would care a little bit more about one of their largest consumer basis because the last time I checked over still, there's local grown competition against uber.

But India is one of the largest markets for uber.

No.

Can you tell me if something looks wrong in this picture?

And I and I highlighted it for your ease.

Unfortunately, my my laser point was not working.

So what I'd liketo find out over here is that you see Lithuania, right?

And I'm not dumping on Lithuania here, but I think India is slightly lowered the number of people and a lot more languages a supported in Lithuania, then in India are in countries in in southern Africa.

This is not good, you know.

Those are large countries with a diverse population with a lot of people who don't speak English.

Right?

So you want those companies who have large user groups in those areas gator to communities in their own language?

Imagine you're somebody who's not technically able in your family.

In my case, that's my grandfather.

You know, the first time my grandfather heard about Hubert, he's like, What is this room?

But why should I trust some guy to pick me up?

Because he has never seen detail it before, you know?

So when when my brother went to a different city and he, my grandfather wanted to go there, I'm sure you've all heard of Bank Lord.

So where is very strong in Bangla?

My grandfather wanted to go visit my brother in Baghlan, and then my brother said, It's very easy.

You just open Hubert and then you can be dropped right in front of my apartment.

And what do you know?

My grandfather could not figure out uber in the end.

He's just waited at the airport for to us, and my brother had to make the trip.

And if you know, battle or traffic, you know he hated that trip.

So if you ever had worked, there would have got to mark it.

Is Mikey bite?

So for non native speakers A.

For non native English speakers.

If you have a larger market or if you have uses you know who.

If you can change, a slight tweak in your product can help uses.

I don't know why it's not done so far, but this is this.

The latest statistic I took maybe three months back from the uber blawg so enabling native languages it is very important to improve access.

And it's not just that of other parts of accessibility, of course, but for having languages is a different kind of accessibility that maybe you don't think about as much.

And when it comes to Asia, you know there are different languages at play and different people that play.

So I feel like internationalization is list very easy barrier that you can cross to make your products that much more interesting for your uses, and this is just adding it.

If you're curious about how internationalization work, it's very easy.

You can just add the language called.

And most of the time, if you have those characters and Unicord, if they should work and there might be cases where in specific, very particular language does not work, that's outside the scope of my talk.

It's just it's just starting point for you if you're interested in this.

So the next story is is where I really want to focus on going beyond an iPhone or handling real world devices.

Now, I'm hoping this crowd will be a bit different, but I'm gonna ask how many people here does not have an iPhone?

You know, your phone is not an iPhone.

Nice.

Nice.

So So I did a version of the stock in the U.

S.

A.

And I was very disappointed that were maybe two hands because everybody else had knife phone, but moving to anywhere.

You know, this is not the case, you know.

It's like at least the people in and around Asia would know that the Chinese manufacturing companies have pretty much a great marketer here.

You know, if you have a price range and in India you're kind of price conscious.

If you heard about us Ah, and if you can get all the features of a night for 1/10 the price of an iPhone from a Chinese company like quality, you're gonna get the way for and we're gonna put a stick around up that has an apple logo on it and claim it's night phone.

That's how we do it.

Honestly, I've seen that so many times.

So we're devices now.

This is just the forms in my family.

It's, ah, it.

My phone is not listed because I used my phone to take a photograph, but I own, and one plus with Again, a sign is manufactured company.

My mother.

She's a proud owner of an iPhone.

My grandfather could not care less like he was.

He was.

He has the second phone, which is a touch screen, simply because he thought that screen was in.

But he figured out that he could not handle that.

That's green and even back to his old phone anyway.

Ah, and my father again, he could not care less about this form so that so long as it works, you know the calling.

So basically, when you when you have the such kind of devices and more and more people are moving toe, a sort of standardization when it comes to such the races.

You know there are more people moving to an iPhone, but that the quantity of people are the market of an iPhone is still very, very, very small in Asia.

So but if you've ever seen the kind of checks for the sizes of screens that comes up right, mostly there's like a standardless, which has a bunch of Apple devices.

And maybe, if you're lucky, a few Nexus or Google pictures are supported, but a long list off.

Other popular devices are not in the list, so you can create a kind of expedience on mobile.

But maybe it's not supported for the device, which is one of the most freakin runs.

And I think Xiaomi has one of the largest selling phones.

Is the company that says the most phones in India, and I've never seen a show me aspect of issue ever.

And in the Google chrome in Google grow medic.

Check how what your screen can be adjusted so that is a big part.

And if you have, you know, if you're creating a product to be used in forms I have to stress is enough.

You know, hardware is created unequal, you know, forget the screen sizes.

You can also have really bad Ram.

You know, you have really bad expectations of What do you guys can do?

You know how much speed in which your device can, lord, how much the size of it and all that is is so, hardware in general, if you're only gonna create it for a few specific do, Isis, that again creates a block for your uses, you know.

Please don't do that.

Please think off.

At least the top five devices in the market that you're going in tow job being sold and dispensed for them.

Okay.

And the best thing that you can do is to get a bunch of bang up forms.

You know, the screen cracked.

I'm sure a few if you hear have few screengrab phones.

You know, check with those check and see how well your website does in those.