Name: Secrets to grow a small business without spending money
Uploaded: 2020-03-27T18:30:43.000Z
Duration: 12 min 40 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Hey, technique here and welcome to another episode.

To-infinitive

Now what we're going to be talking about today is how to grow your next business into a 1,000,000 users.

Past simple

Now, I wanted to remind you guys that I am an ex Google Tech lead, and I have built a number of successful maps that have been able to get to millions of users.

We can take a look at the dashboard here.

You can see here that this was one of my APS with 3.6 million users had another app.

Your iPhone that 25,000 users another one with 15,000 years.

And this was another up with 500,000 users and not have grown all of these as well as having worked for larger companies in which they were apt, with many, many more millions of users.

So I would like to think that I know a thing or two about how to grow a business from zero to millions of users, and I'm here to give you my top five tips on how you, too, can do that as well.

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Now, One thing that really changed my perspective was one time I was building the stating website, and I started researching this, and I realized that dating websites are actually extremely easy to build, and they faced a certain class of problem known as the chicken and the egg problem, in which the success of a dating website depends purely on how many people you can get on there.

So that made me realize that there are certain classes of businesses that sounds great at a 1,000,000 users, but that don't really sound good at 10 users or 100 users.

And so the first thing you need to understand is that you need to come up with a path that gets your business from zero users to 10 users, 200 users, 1000 users and the 1,000,000.

And so if you think about like a dating website, it's really not much fun with only 10 users or 100 users or 1000 users.

But once you can get like 10 million users on there, it starts to sound pretty fun, and this is something that anybody can do.

But it just costs huge amounts of investments in marketing and advertising to get that going and the challenge.

The trick is, how do you grow it to that size?

So you have to have a good marketing plan in place for your product.

So that's the first thing is to understand that marketing is a very interesting problem, and for some businesses, it is actually the core problem for the business itself.

I remember one time I had collaborated with a team member to build this framework.

You know, when we were building, I said, Well, we got to make this really cool landing page and sell it to the developers and tried to get a lot of people using this stuff and then that other developer just didn't seem to care, and all he did was he put up like a read me file, like just a plain read me text file.

And then he just launched and sent out an email marketing campaign.

And guess how many people actually adopted this product?

Almost nobody was interested in using this framework, and essentially, that just tanked the whole project.

So even though this was simply a piece of coat.

Oftentimes, the impact of a developer, especially if you're working in, say, infra, is how many people are actually using your code.

How many people are adopting that piece of technology that you wrote so in more places than you may imagine?

And actually in all aspects of life from, say, your dating life to your personal branding two pieces of code that you write to, how you negotiate and to the businesses that you grow marketing has a huge impact on anything that you do.

Marketing is very important, and so you just have to make that a priority, and then we all just want to start building the product, and that's the most interesting and fun part about it.

But marketing is something that cannot be ignored.

You have to take it seriously whenever I start on the new project.

Actually, it is usually spurred by a new marketing opportunity.

So if there's a new app platform that opens up, say Facebook, APS, open up or iPhone, that's open up.

That is a brand new marketing opportunity.

The technology may be interesting and cool, too, but it is that distribution part actually motivates me to jump in and start building something I won't take on the project if I don't have a clear idea about how I'm going to get the 1st 100 users.

When I started panel laps with just my time lapse photography software, I had already pre identified a small community of photographers who are very interested in time lapse rigs, getting sliders and motion and all of that stuff.

So I knew right away that if I were to build a piece of software ICA advertising straight to that community of people and they would be interested.

So you want to look for Nisha's small sub communities, like Subreddit Facebook groups in which you'll be able to talk and people will listen.

If you try to talk to everybody, you speak to nobody now.

The second tip I have for you is to write the current trends in distribution, and there's always a trend.

Going on somewhere these days is quite interesting.

I would say that the trend is in influencer marketing.

You can go find YouTubers instagram influencers people much like myself, and you go ask them to promote your product So the key difference here is that I would say we are in an era of influencers, and the pest technology had largely been driven by platforms.

You had platforms like Twitter, Facebook, Google Plus and essentially, it would be grassroots campaigns in which you would.

Brock has opposed that post would be shared by many friends.

And then that post with the eventually go viral, you may go borrow around hashtags on Twitter.

So in the old days it was scattered friends who would share news.

And then he would say things like, Oh, well, you got to go to Facebook or Twitter and you would talk about these large platforms today.

The difference is that we have jailed into communities centered around influencers, and there's not so much the platform, but it is the influence or who you should be talking to.

There used to be something called bloggers, and you would go through these bloggers who ran their own little independent websites, and you ask him to read about your stuff.

But bloggers have kind of faded out these days to be replaced by the influencers.

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Secrets to grow a small business without spending money

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