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  • - Hi, I'm Brandon Maxwell and we're gonna go over

  • three of my very favorite custom looks over the years.

  • [whoosh]

  • Okay, this is Gaga's Met Gala look from 2019.

  • So that theme was camp and I thought of all the people

  • going that night that she has naturally

  • embodied that theme since day one of her career.

  • So how would you have one look?

  • And I felt if anybody could change

  • in front of all these people it would be her.

  • There were three pattern makers that worked on this look.

  • So one pattern maker per look.

  • There were definitely five seamstresses

  • but I think it was more like 10.

  • I think probably the handwork was about 700 hours

  • over a period of a couple weeks, or a week.

  • This was a fuchsia silk faille.

  • And I think it was 24 yards maybe?

  • 28 yards, it was 28 yards.

  • We made one muslin of this in the office

  • it was actually in red.

  • And so we made one of these, it was a little bit shorter.

  • It was probably to right here.

  • And we had different women come in the office

  • who are the same height and body type as Gaga

  • and they basically walked around the office for a week

  • and stood on chairs and we blew it in the wind.

  • And I chose this fabric, one, because it is very durable

  • and it doesn't wrinkle as much.

  • We've walked down many, many blocks

  • in the New York streets with hundreds of people around.

  • So anything could have occurred.

  • You know the outfits could have shifted underneath.

  • So the whole time I'm walking 10 blocks

  • I'm thinking please let all the bustiers

  • underneath this outfit be lined up the entire time

  • that we're walking.

  • But look at me, just smiling.

  • I'm available for your movies

  • because I am an actress.

  • I tied this bow by hand in the principal's office before

  • standing on a chair.

  • And Sarah did these gorgeous metallic lashes

  • and Freddie did this great blonde bob

  • that had all these tiny little hair bows in it.

  • This jacket has snaps inside here

  • and then all of these bows I tied by hand.

  • I am an expert bow tier.

  • Okay here's the first reveal.

  • My upper lip is sweating 'cause this is stressing me out

  • going back and looking.

  • Anyways as you can see here are the snaps I told you about.

  • And it was a zipper.

  • So this was the first reveal.

  • So underneath this was a pink bustier.

  • So this was the first time that I had a sigh of relief

  • because there was no pink showing.

  • And so I think most people thought that this was it,

  • we were just taking off the coat

  • and then she was gonna move in.

  • And this was kind of the point

  • where I could see confusion on everyone's face,

  • like this guys right here.

  • He's like what's happening.

  • Is this it, is this the final?

  • And then that was the feeling on the carpet.

  • Everyone was like oh black dress, okay, we're moving on.

  • She's wearing a Tiffany necklace.

  • And look, all the baby hair bows.

  • This Tiffany necklace was super expensive

  • and I was very worried to accidentally rip it off.

  • Oh here's the reveal.

  • See, look at the crowd back here.

  • They're like, yes!

  • So this dress was crepe.

  • It was like a black stretch crepe

  • and on the hip was a black gazar.

  • And the black gazar was a risk

  • because black couture like gazar does wrinkle a lot.

  • That's like one of the biggest characteristics of gazar.

  • Is characteristics the right word?

  • I don't know.

  • This was a big hip that was built in

  • and made from shoulder pads on the side

  • that had many, many layers of tulle and gazar on it.

  • And what you don't see between this and the picture before

  • is that there was a waistband that was velcro

  • that had the same exact hip on the other side

  • under the pink jacket.

  • So it helped to fill out the pink jacket.

  • And what we had to do in that moment

  • as we're removing the jacket,

  • is that I had to very quickly rip that belt off

  • and hide it under the pink when it moved away

  • so that nobody saw that there was

  • another equal hip side on the other side.

  • We had to think about tailoring everything

  • in a way that would fit the outfit underneath it.

  • Okay here we are, to the pink dress.

  • I mean this guy for sure is loving it.

  • He is thrilled to be there.

  • See this was the third one and he was like,

  • we're in for a ride.

  • Under here is a bra and panty that has crystals on it,

  • 7000 or 8000 that were all placed by hand

  • by everyone in my office.

  • We were full of glue in there.

  • Anyways this dress, the first time I ever tried it on,

  • the woman in my office before Gaga,

  • you could see up here every tiny

  • little crystal coming through

  • and it looked textured and weird.

  • And then everything you can see underneath here

  • from the waist up is lined with neoprene

  • which is a swimsuit material

  • so that you can't see any bumps.

  • And Gaga of course is wearing her custom 12 inch shoes

  • which she walks in these shoes

  • better than she walks in sneakers.

  • On the back of this gorgeous Tiffany necklace

  • is a butterfly.

  • And in the rehearsal the only job I had

  • this entire night besides taking off the clothes

  • was to say butterfly to remind someone

  • to turn the necklace around.

  • And the whole way to the Met Gala for 10 blocks

  • in my mind I just kept saying butterfly, butterfly,

  • butterfly, butterfly and I forgot in the moment.

  • Of course, I forgot.

  • And literally all of these people,

  • these amazing dancers who I've worked with for years,

  • the whole time they're dancing and doing their umbrellas

  • and under their mouth they're just going butterfly,

  • butterfly and it never registered with me.

  • I'm in my mind I'm just thinking

  • isn't this an amazing magical moment.

  • I'm just living fully in it.

  • And then finally Gaga looked at me

  • and she said, "Butterfly?"

  • and I was like right butterfly.

  • I had turned it around and look how happy they were

  • that I remembered butterfly.

  • The butterfly was turned around,

  • not by me, by the professional

  • who has performed in front of people forever.

  • All right, so this is the bra, the panty.

  • The bra was totally crystallized,

  • so were the panties, and so were the shoes.

  • This was a project.

  • It was such a great moment.

  • 'Cause everybody on my team worked super, super hard.

  • hand placed those crystals and like what this moment

  • means for them and to have been a part of it.

  • And it's such a special thing.

  • I don't think I could've done this moment

  • with anybody else in the world but her.

  • Okay, so this was a custom look

  • for the Obama state dinner for Singapore.

  • This was 2016, I launched my brand in 2015.

  • So this was a year into my business

  • for the ultimate American moment.

  • Am I gonna start crying on Glamour right now?

  • May I have my coffee?

  • So this is a silk crepe, an ivory silk crepe.

  • This was 14 yards of fabric.

  • We built a body form that matched Mrs. Obama's

  • and we made it on her.

  • It was constructed by hand, nothing was put under a machine.

  • There are intricacies that are involved

  • with a white dress which is that you have to wear gloves

  • and you can't put it on the floor.

  • And then when you send it it has to be wrapped

  • and things can get dirty very easily.

  • And then this type of crepe that we used on this

  • is a very