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Translator: Ivana Korom Reviewer: Krystian Aparta
Let me share a paradox.
For the last 10 years,
many companies have been trying to become less bureaucratic,
to have fewer central rules and procedures,
more autonomy for their local teams to be more agile.
And now they are pushing artificial intelligence, AI,
unaware that cool technology
might make them more bureaucratic than ever.
Why?
Because AI operates just like bureaucracies.
The essence of bureaucracy
is to favor rules and procedures over human judgment.
And AI decides solely based on rules.
Many rules inferred from past data
but only rules.
And if human judgment is not kept in the loop,
AI will bring a terrifying form of new bureaucracy --
I call it "algocracy" --
where AI will take more and more critical decisions by the rules
outside of any human control.
Is there a real risk?
Yes.
I'm leading a team of 800 AI specialists.
We have deployed over 100 customized AI solutions
for large companies around the world.
And I see too many corporate executives behaving like bureaucrats from the past.
They want to take costly, old-fashioned humans out of the loop
and rely only upon AI to take decisions.
I call this the "human-zero mindset."
And why is it so tempting?
Because the other route, "Human plus AI," is long,
costly and difficult.
Business teams, tech teams, data-science teams
have to iterate for months
to craft exactly how humans and AI can best work together.
Long, costly and difficult.
But the reward is huge.
A recent survey from BCG and MIT
shows that 18 percent of companies in the world
are pioneering AI,
making money with it.
Those companies focus 80 percent of their AI initiatives
on effectiveness and growth,
taking better decisions --
not replacing humans with AI to save costs.
Why is it important to keep humans in the loop?
Simply because, left alone, AI can do very dumb things.
Sometimes with no consequences, like in this tweet.
"Dear Amazon,
I bought a toilet seat.
Necessity, not desire.
I do not collect them,
I'm not a toilet-seat addict.
No matter how temptingly you email me,
I am not going to think, 'Oh, go on, then,
one more toilet seat, I'll treat myself.' "
(Laughter)
Sometimes, with more consequence, like in this other tweet.
"Had the same situation
with my mother's burial urn."
(Laughter)
"For months after her death,
I got messages from Amazon, saying, 'If you liked that ...' "
(Laughter)
Sometimes with worse consequences.
Take an AI engine rejecting a student application for university.
Why?
Because it has "learned," on past data,
characteristics of students that will pass and fail.
Some are obvious, like GPAs.
But if, in the past, all students from a given postal code have failed,
it is very likely that AI will make this a rule
and will reject every student with this postal code,
not giving anyone the opportunity to prove the rule wrong.
And no one can check all the rules,
because advanced AI is constantly learning.
And if humans are kept out of the room,
there comes the algocratic nightmare.
Who is accountable for rejecting the student?
No one, AI did.
Is it fair? Yes.
The same set of objective rules has been applied to everyone.
Could we reconsider for this bright kid with the wrong postal code?
No, algos don't change their mind.
We have a choice here.
Carry on with algocracy
or decide to go to "Human plus AI."
And to do this,
we need to stop thinking tech first,
and we need to start applying the secret formula.
To deploy "Human plus AI,"
10 percent of the effort is to code algos;
20 percent to build tech around the algos,
collecting data, building UI, integrating into legacy systems;
But 70 percent, the bulk of the effort,
is about weaving together AI with people and processes
to maximize real outcome.
AI fails when cutting short on the 70 percent.
The price tag for that can be small,
wasting many, many millions of dollars on useless technology.
Anyone cares?
Or real tragedies:
346 casualties in the recent crashes of two B-737 aircrafts
when pilots could not interact properly
with a computerized command system.
For a successful 70 percent,
the first step is to make sure that algos are coded by data scientists
and domain experts together.
Take health care for example.
One of our teams worked on a new drug with a slight problem.
When taking their first dose,
some patients, very few, have heart attacks.
So, all patients, when taking their first dose,
have to spend one day in hospital,
for monitoring, just in case.
Our objective was to identify patients who were at zero risk of heart attacks,
who could skip the day in hospital.
We used AI to analyze data from clinical trials,
to correlate ECG signal, blood composition, biomarkers,
with the risk of heart attack.
In one month,
our model could flag 62 percent of patients at zero risk.
They could skip the day in hospital.
Would you be comfortable staying at home for your first dose
if the algo said so?
(Laughter)
Doctors were not.
What if we had false negatives,
meaning people who are told by AI they can stay at home, and die?
(Laughter)
There started our 70 percent.
We worked with a team of doctors
to check the medical logic of each variable in our model.
For instance, we were using the concentration of a liver enzyme
as a predictor,
for which the medical logic was not obvious.
The statistical signal was quite strong.
But what if it was a bias in our sample?
That predictor was taken out of the model.
We also took out predictors for which experts told us
they cannot be rigorously measured by doctors in real life.
After four months,
we had a model and a medical protocol.
They both got approved
my medical authorities in the US last spring,
resulting in far less stress for half of the patients
and better quality of life.
And an expected upside on sales over 100 million for that drug.
Seventy percent weaving AI with team and processes
also means building powerful interfaces
for humans and AI to solve the most difficult problems together.
Once, we got challenged by a fashion retailer.
"We have the best buyers in the world.
Could you build an AI engine that would beat them at forecasting sales?
At telling how many high-end, light-green, men XL shirts
we need to buy for next year?
At predicting better what will sell or not
than our designers."
Our team trained a model in a few weeks, on past sales data,
and the competition was organized with human buyers.
Result?
AI wins, reducing forecasting errors by 25 percent.
Human-zero champions could have tried to implement this initial model
and create a fight with all human buyers.
Have fun.
But we knew that human buyers had insights on fashion trends
that could not be found in past data.
There started our 70 percent.
We went for a second test,
where human buyers were reviewing quantities
suggested by AI
and could correct them if needed.
Result?
Humans using AI ...
lose.