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  • - Hey, how's it going?

  • Hi, how are you?

  • Doing good.

  • What do we got?

  • I have an unused 1961 Sugar Smacks cereal box.

  • COREY: All right.

  • That's Quick Draw McGraw, right?

  • Yes.

  • Who's that one?

  • Huckleberry Hound.

  • COREY: Huckleberry Hound.

  • It was simple advertising.

  • If you bring a kid down a cereal aisle

  • and he sees his favorite cartoon character

  • on a box of cereal, that's the box of cereal he wants.

  • That's what got me when I was a kid.

  • The toys that were inside, that's what really prompted me.

  • COREY: Oh yeah.

  • Me and my brother would fight over the toy.

  • I have the cereal box because I'm a collector

  • of Hanna-Barbera items.

  • I collect many things from Hanna-Barbera, including

  • lunchboxes, cereal boxes, toys.

  • I've had this cereal box for 15, 20 years.

  • There's no sentimental value to me.

  • It's just another thing that I collected.

  • COREY: This is really cool.

  • Kellogg's is a really, really strange and interesting

  • company.

  • There was John and William Kellogg.

  • Eventually the brothers split up.

  • William was more interested in making

  • money and selling cereal.

  • He came with the idea to start marketing more to kids.

  • He's the one that started putting sugar in cereals,

  • putting cartoon characters on there--

  • you know, Tony the Tiger.

  • You know, those were ideals that he came up with.

  • So I just don't understand how you get an unused cereal box.

  • Well, what it is is I think it's called a flat.

  • It's usually from an advertising agency who made it,

  • and they keep a sample of it.

  • COREY: OK, so what else do you know about it?

  • It's printed in 1961.

  • COREY: OK.

  • It's pretty collectible.

  • There's a pretty big market for cereal-box collectors.

  • There's also Hanna-Barbera collectors.

  • Yeah.

  • So what are you looking to do with it?

  • Sell it.

  • How much are you looking to get?

  • $500.

  • OK.

  • $500.

  • This really isn't my game here, man.

  • Would you take $100?

  • No.

  • What's the lowest you'll go?

  • $400, but these things go for $600, $700, $800 easily.

  • Well, my man, unfortunately it don't look like we're

  • going to make a deal.

  • Hopefully you can find one of those $600 people for it.

  • Thank you.

  • I planned on putting the cereal

  • box back in my collection. $100 is way too low.

  • He really flaked out on the price.

- Hey, how's it going?

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