Placeholder Image

Subtitles section Play video

  • Word of mouth is the most powerful form of marketing.

  • It builds brands,

  • drives sales,

  • and sparks conversations

  • both consumer to consumer

  • and consumer to brand

  • The founders of WOMMA, the Word of Mouth Marketing Association, had

  • the vision to understand that the power of WOM

  • would only increase as people became more interconnected through social media.

  • This vision continues today

  • as WOMMA has become the premier organization focused on representing and

  • improving the word of mouth marketing industry.

  • Word of mouth marketing can be defined simply as any business action that

  • earns a customer recommendation.

  • Delivering the best product in a category,

  • providing a great customer experience,

  • rewarding customer loyalty.

  • These are all examples of business actions that can earn customer recommendations.

  • Recommendations are important to marketers because when a recommendation

  • is earned, it indicates preference from a customer,

  • leads to purchase by a customer, and results in a strong probability that the

  • customer will tell others through word of mouth.

  • As an organization, WOMMA believes the most effective word of mouth marketing

  • follows five principles.

  • It's credible,

  • respectful, social,

  • measurable,

  • and repeatable.

  • Here's how we define each principal:

  • Credible word of mouth is honest and authentic marketing messages

  • from brands to customers

  • and from customers to customers.

  • Respectful word of mouth is transparent and trustworthy behavior

  • as it relates to privacy matters between brands and consumers.

  • Social word of mouth involves brands listening to conversations, participating

  • in conversations, responding to conversations,

  • and encouraging conversations online and offline.

  • Measurable word of mouth is the ability to define, monitor, and evaluate a program's success.

  • Repeatable word of mouth is the ability to do it over and over again in order

  • for a business to become a truly talkable brand.

  • The reality is: not every brand becomes talkable.

  • However, through WOMMA's ongoing education and its growing community of

  • visionary marketers, you can learn what's working today

  • and what will work tomorrow

  • to make your brand

  • a talkable brand.

Word of mouth is the most powerful form of marketing.

Subtitles and vocabulary

Operation of videos Adjust the video here to display the subtitles

B1 mouth marketing customer brand consumer credible

WOMMA | 5 Principles of Word of Mouth Marketing

  • 3463 258
    阿多賓 posted on 2014/01/18
Video vocabulary