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  • Beyond the runway shows and models of New York and Paris is a woman who is giving everyone a shot at the fashion world spotlight.

  • In the last decade, fashion has really transformed.

  • 31-year-old entrepreneur, Amber Venz Box, has been called the "Queen Bee" of social media influencers.

  • Actually looks totally gorgeous.

  • Only seven years ago, she was a struggling fashion stylist.

  • You know, one of my friends' parents said, "Okay, well, you're going to be a fashion stylist, but, like, how are you gonna actually support yourself?"

  • I remember that making me so mad.

  • Amber started noticing that her impeccable taste would inspire followers online, and eventually, fashion companies wanted to sponsor her.

  • Together with her now husband Baxter, they developed a company called Reward Style, a way for social media tastemakers to make money by partnering with all kinds of brands.

  • Those relationships driving a billion dollars worth of sales.

  • Influencer wasn't a word when we started Reward Style.

  • And now it's something that almost every marketer in the world is talking about.

  • One of the influencers who joined the network is 58-year-old Kathy Williamson who reinvented herself with her blog called "the Middle page".

  • Just because you're a certain age, you can reinvent yourself and try something new.

  • I mean, even if it's—even if it fails, try something new.

  • Amber's network is now a book—"Stories from the Influencer Next Door", highlighting the growing community of 30,000 everyday people, many of them women.

  • There's this real desire for that, kind of, authenticity and unique personal style that has evolved over the last ten years.

  • Transforming trendsetters into online entrepreneurs, Kate Snow, NBC News.

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Beyond the runway shows and models of New York and Paris is a woman who is giving everyone a shot at the fashion world spotlight.

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How Influencers Are Transforming The Fashion Industry | NBC Nightly News

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    Lian posted on 2020/01/31
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