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  • Chances are you're not a vegan.

  • But you may have had an almond latte this week or at least tofu in your ramen at some point.

  • And even though a really small number of people actually identify as fully vegan, vegan products are filling up and flying off supermarket shelves.

  • That's because more of us are now substituting meat and dairy products with plant-based items.

  • Yo, I told my friends that I'm gonna become a vegan and live that plant-based diet.

  • So I became a vegan.

  • I've been vegan practically my whole life.

  • I'm vegan.

  • Is it a fad like so many other food trends, or is it the start of something much bigger?

  • This is your Bloomberg QuickTake on the "Vegan Economy."

  • The Vegan Society was founded in 1944 in a bid to discuss non-dairy, vegetarian diets and lifestyles.

  • They say you gotta eat vegetables.

  • Too much meat's bad.

  • It began and remained a very small community for decades.

  • But the animal alternative industry is now expected to grow to a $140 billion in the next decade.

  • There's something out there for anyone who wants to replace any amount of animal product in their diet, from cheese or yogurt replacements to bloody veggie burgers.

  • But since only six percent of Americans describe themselves as vegan, this growth is coming from outside that community.

  • Our meat heavy diet doesn't just harm animals, it's killing our planet too.

  • Livestock farming produces about 14.5 percent of the planet's greenhouse gas emissions.

  • Cows are the main offender.

  • Rearing and feeding farm animals leads to deforestation, which in turn reduces our ability to absorb CO2 in the atmosphere.

  • Research from Oxford University claims that a vegan diet is probably the single biggest way to reduce your impact on planet Earth.

  • Concern for the planet is one motivation, but over half of U.S. adults who eat plant-based proteins said the main reason was taste, beating concerns over diet, animal protection, the environment, and health.

  • Vegan products are no longer the weird, dusty packets hidden in the back of the health food shop.

  • They're being delivered to the mainstream by huge brands like McDonald's and Burger King.

  • There's even vegan beer because as it turns out, brewers use fish guts for filtration.

  • And the obsession with oat milk has led to shortages in the U.S., causing hysteria across the country.

  • Well, mainly Brooklyn.

  • Investors are now getting in on the action.

  • Shares of Beyond Meat surged 600% in the three months after its IPO.

  • Another plant-based burger maker, Impossible Foods, raised $300 million in the same month.

  • So what could hold this burgeoning vegan economy back?

  • Nutritionists are questioning some of the health credentials of these processed meat alternatives.

  • Burger King's vegan burger, the Impossible Whopper, contains a whopping 35 grams of fat and 1,080 milligrams of sodium.

  • That's almost half of your recommended daily allowance of sodium.

  • Others warn that genetically engineered ingredients need more research to determine their safety.

  • Despite the concerns, there are bullish signs.

  • Traditional meat and dairy companies like Tyson and Dean Foods have invested in plant-based products.

  • With supposed benefits to our health, moving to a vegetarian and vegan diet could produce savings of up to a trillion dollars a year on healthcare and lost working days.

  • Like it or not, humans are going to have to shift their diets to help stem the tide of climate change.

  • With our planet's population growing, the vegan economy will need to win over even more of us if it's to have a substantial impact.

Chances are you're not a vegan.

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B2 US TOEIC vegan plant based diet meat burger

The Vegan Economy Has Arrived

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    Estelle posted on 2019/12/26
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