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  • In this video, we're going to talk about three related concepts from Aristotle.

  • Ethos, pathos, and logos. And if you have not yet been exposed to this kind of

  • material, it will absolutely help you take your next presentation up a notch.

  • So, let's get into it.

  • Hello again friends. I'm Alex Lyon and if you've never subscribed to Communication

  • Coach, this channel, I encourage you to do so. This channel is here for rising

  • leaders, people like you to help you increase your personal impact so you can

  • lead the people around you to higher levels of excellence. And one of the ways

  • we do this on the channel is by [looking at] presentation skills. And today we're

  • going to look at three related concepts: Ethos, Pathos, and Logos. These have, even

  • though they're textbook type concepts, they have direct application for you as

  • a speaker. And you can use these right away. So let's unpack these each and show

  • you how you can apply them. The first is ethos. And that means your

  • personal credibility as a speaker. A lot of times people think that because ethos

  • looks like the word ethics, that's all it means. And that's part of it. Abviously as

  • a speaker you have to have good character. You also, however, have to be an

  • expert. You have to have credentials. You have to be qualified to speak in a way

  • that people would want to listen to you. Very few of us have a public reputation

  • already. And so one of the ways you can do this in your presentations is if

  • you're being introduced by somebody before you speak, make sure the person

  • introducing you has a little bit of information about your background so

  • they can position you as someone worth listening to. If you don't have someone

  • introducing you, then you want to talk about any research that you've done to

  • prepare for this presentation, any personal experience or connection that

  • you have to the topic. You want to position yourself as someone that has

  • ethos, someone that has the credibility, the believability so that people will

  • want to listen to you. And you can almost always do this right in the introduction

  • of your presentation. Let's turn now to pathos. Pathos is where the speaker

  • appeals to the emotions of the listeners. So, you want to use things like vivid

  • language, metaphors, and probably the most effective way that we can reach into the

  • hearts of our listeners is through personal stories. You can tell

  • stories about your own personal experiences or you can tell stories

  • about other people's experiences. There's nothing like a story to engage our

  • hearts and get us personally involved in it. It's almost like a story transports us

  • into the moment. And that's a great way to appeal to your audience's emotions. So

  • when you're presenting next, make sure as you're looking at your outline that you

  • have enough personal examples and little stories to bring people into that

  • emotional dimension of your presentation. So now let's talk about logos. Logos,

  • because it looks like the word logic, a lot of people think, oh that just means

  • logic. But there's a lot more to it than that. In fact, you want to think about it

  • in terms of using evidence and reason to construct your speech [argument]. You want to

  • develop your presentation around a series of facts and statistics and good

  • reasonable evidence. And one of the ways you can do this in a presentation and

  • make it work for you, is make sure you have a tight relationship between your

  • claim, that's your thesis, the thing you're trying to demonstrate, and the

  • evidence you are using. If you're claiming one thing and then you have to

  • stretch your evidence to fit it. People are going to start to notice that and

  • they're not going to be as willing to be brought along or convinced by your

  • message. So make sure you're thorough in your research and you integrate that

  • good high-quality research into your presentation. Then your presentation will

  • have good logos. So that way you have ethos, pathos, and logos you're going to

  • be way more persuasive overall as a speaker. Question of the day. What are

  • your thoughts about how to establish any of these three in your next presentation?

  • I would love to hear your comments and your tips below. I learn a lot from

  • reading your comments. So I look forward to reading those in the future. So thanks.

  • God bless. And I will see you in the next video.

In this video, we're going to talk about three related concepts from Aristotle.

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B1 INT US presentation ethos speaker personal evidence people

Ethos Pathos Logos

  • 48 4
    Annie   posted on 2019/10/26
Video vocabulary