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WeWork's IPO is coming as soon as next month.
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Investors might rightly be wondering if it's a bridge to nowhere.
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This is, obviously, an unprofitable company.
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We've seen a number of these companies come to market this year with actually mixed results.
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A lot of numbers are swirling around.
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But if you really wanna understand WeWork's business model, look at this one, $47 billion.
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That's how much the company is on the hook for in lease obligations leading up to its public offering.
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It says a lot about how the company works and why some investors are eyeing the risks.
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You probably know WeWork, which recently changed its name to The We Company, as an office space with a specific aesthetic.
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You know what we're talking about.
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The glass walls, plants, cafes, mid-century-style furniture.
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WeWork's basic business model is to lease large spaces, transform them to look like this, and then rent them out to individuals and companies at a higher price.
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Our software finds the best buildings in the best locations.
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Before we even begin construction, we build full 3D models to make sure we're creating environments that allow members to thrive.
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As of 2018, the company operated more than 35 million square feet of space globally.
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And it currently occupies 528 locations in 29 countries around the world.
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Speed is important, because on average, we open two new locations every single day.
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To cover the costs of the renovations and leases, WeWork charges individuals and companies through four different membership options.
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For one of the cheaper plans, a member can bring their laptop, and sit in a common area if space is available.
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And for the most expensive plan, companies can rent out full offices, suites, or entire floors.
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WeWork also offers a service called Powered by We, full custom build-outs for larger companies.
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So why are some analysts and investors skeptical?
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Well, some are concerned with those lease obligations.
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When WeWork signs a lease on a building in the U.S., they commit to an average of 15 years.
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But WeWork's members only commit to an average of 15 months.
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WeWork's obligations top $47.2 billion, but its customers have only signed leases on $3.4 billion worth of space.
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Recently, the company has started signing more long-term clients, but still, with 528 locations, that's a lot of time and space to fill.
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It's unclear how much space WeWork needs to fill to break even, but the company's occupancy rate fell from 84% to about 80% in the final quarter of 2018.
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The company said the drop was caused by expansion.
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New offices traditionally take up to 18 months to fill.
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But it's unclear what would happen if suddenly fewer start-ups and freelancers were looking for workspace, which could happen in an economic downturn.
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It's also unclear what would happen if existing tenants started to default.
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One place investors are looking for precedent is International Workplace Group, formerly known as Regus, a Swiss company with a similar business model to WeWork.
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During the economic downturn in the early 2000s, IWG's U.S. unit filed for bankruptcy as its revenue fell but long-term leases remained in place.
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WeWork has said its flexible business model would help keep it safe in a downturn.
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The company's rapid expansion has helped it stay out in front of competitors, but some investors are concerned that could change.
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That's because WeWork's business model is easy to replicate.
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The company has filed for some industrial design and furniture patent protections.
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But anyone with enough cash can lease out industrial office space and flip it, and they have.
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A New York-based rival, Knotel, hit an estimated $1 billion valuation following a recent round of funding.
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And in 2017, Blackstone acquired a majority share of The Office Group, a flexible workplace provider in the U.K.
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Investors will have to decide if WeWork's size and flexibility are enough to protect it in a period of economic uncertainty.