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  • Hi there. In this video, we've got a special guest. Sara Bassendale, one of

  • the lead trainers from to Be a Better Guide Academy. Now Sara, to start this

  • video, we're going to do something really funny. Oh yeah Why is that? That's just

  • something we like to do. Make people laugh but something really clever and

  • off the top, it's kind of a thing. But your other videos weren't funny. Hi there

  • it's Erin Kelsey from the Be a Better Guide Academy. Today, we are going to be

  • talking about the book "Interpretation making a difference on purpose" by Dr.

  • Sam ham from the University of Idaho. So what got us excited about doing this

  • video is that the field of interpretation is probably better known

  • to guides that work in the natural or environmental field. So for example,

  • national park rangers or a guide that works in the zoo or aquarium. This is

  • what we love at be a better guide. Learning from one another and sharing

  • best practices that work in one field and using them to make us better tour

  • leaders. So we're going to break down one of Dr. hams' central teachings on

  • interpretation. Essentially, the TORE method, T.O.R.E. Let's take a look. Dr.

  • Ham defines interpretation as a process aimed of provoking audiences to do their

  • own thinking and thereby develop their own understanding of your topic by

  • presenting information with a strong and relevant being. Researchers have found

  • that audiences are more engaged and more likely to really think about what you're

  • saying. So in other words, it's putting together your information in a way that

  • resonates with your audience. The T.O.R.E or TORE model developed by Dr. Ham is an

  • acronym and guide to effective interpretation. These four qualities

  • actually emerge from a huge body of research on how humans respond to

  • communication when it's done really well. Interpretation needs to be four things.

  • One, it needs to have a theme. Two, be organized. Three, to be relevant and Four,

  • be enjoyable. So let's take a look at each of these. Your information should

  • have a theme while presenting or sharing information on a topic. A theme makes

  • your job easier because it gives you some guidelines for what to include, what

  • to exclude and what to emphasize. Now, don't confuse a topic with a theme. So

  • topic is your kind of general subject matter but a theme is really a specific

  • idea or the main point that you want to communicate to your group. And themes are

  • great because it allows you to answer that question, of all the things that I

  • know, what am I going to share with my group today. For example, let's say our

  • topic is ants. The theme could be, asked to teach present-day miners a thing or

  • two about underground architecture or answer trying to solve architectural

  • problems in ways that we're still trying to understand. As a guideline, we want our

  • theme to be simple and we want to be able to see it in a single sentence. Your

  • information should be organized. Interpretation is organized when it's

  • presented in a way that's easy to follow. In other words, interpretive moments are

  • at their best when your audience doesn't need to do a ton of work. This can

  • sometimes happen if your material is dense, complicated or hard to follow. Dr.

  • Ham references over a dozen studies that show most people can handle about four

  • different pieces of information at a time.

  • Meaning that, you want no more than four main ideas with your senior. If our theme

  • is ants could teach present-day miners a thing or two about underground

  • architecture. Our four main talking points could be size and scaling, design,

  • efficiency and master communicators and we could have some talking points around

  • each of these sub schemes instead of listing unconnected facts or delivering

  • a stream of consciousness. We want to take the time to organize our delivery.

  • Remember, no more than four additional ideas for our central theme. Three your

  • information should be relevant. A presentation or an interpretive moment

  • on tour that's relevant to an audience have two characteristics. It's gonna be

  • personal and it's going to be meaningful. Now meaningful in this instance simply

  • means that we've got to connect new ideas that we're sharing two ideas that

  • are already present in the minds of our audience. If you think about how any of

  • us approach new information we relate it to past experience or have a context for

  • it. So the classic example is something that's not meaningful, if something

  • that's causing confusion or maybe using too many technical terms, jargon or

  • abbreviations. You see time we've got to dynamically predominate those

  • enterprise-level uses as we don't and it's going to show up in our KPD and

  • if it shows up in our KPD and you my friend are SOL. I couldn't agree more.

  • So we can use examples, analogies, contrast similes or metaphors to help

  • make this connection. For example, to explain the strength of an ant to a

  • group, we could ask them to imagine their father picking up an SUV and walking

  • down the street. For our topic or presentation to be relevant, it's

  • got to be meaningful which just means, we've got to relate it to something our

  • audience knows but we also have to relate it to something that they care

  • about and that's where that personal side comes in. It's great thinking, how

  • the heck do I do that? Well, it turns out it might be easier

  • than you think. Studies have shown that there are universal concepts that human

  • beings back through time and across cultures all care about. You might

  • recognize some of these things. Their the emotions so, happiness, sadness, anger

  • jealousy. It could be some of our biological functions hunger and thirst

  • and birth and death and then of course, our fascination with mystery with the

  • cosmos and ethics and morality. Almost every story movie or television series

  • revolves around one or more of these universal concepts. Use these universals

  • to make your audience care about your theme and create a deeper connection

  • with your material. For example, beyond impressing people with all of our

  • amazing anthrax, talk about how important they are to us as human beings without

  • ants to disperse seeds to pollinate plants and aerate soil. We humans would

  • lose all stars of our garden farms and flower beds. And lastly, your information

  • and interpretation should be enjoyable. Successful communication is enjoyable

  • when it's mentally pleasing or satisfying in some way. So here we can

  • think of those guides who are entertaining, engaging, maybe really funny

  • but it also covers the fact that lots of us just love learning and sometimes the

  • things we're learning about may be scary or sad or surprising or even depressing.

  • Most audiences will enjoy being involved in some way and will appreciate your

  • humor and levity. Engaging their five senses is a great idea as well as using

  • interaction, music, props and visual aids. Generally, we want to try to be informal

  • and use casual or conversational tone. Just remember, as Louie Armstrong

  • would say, when you smile, the whole world smiles with you. So if you're relaxed and

  • having fun as a cheerleader, your audience is going to be more relaxed and

  • have more fun too. So as a quick recap, here's the full TORE method. Your

  • interpretive moment should be somatic, organized, relevant and enjoyable. Think

  • of this acronym as another tool in your toolbox for inspiring your guests to

  • care more deeply about the information you share. To help you with this, we've created

  • a PDF cheat sheet of the TORE method. Think of this as a tool another resource

  • that you can use when you're working on your tour or maybe creating a new and

  • moment or a special presentation on tour. You can grab that using the link below.

  • We also highly recommend grabbing Dr. Ham's book, Interpretation

  • making a difference on purpose. There's tons of great tips in there for

  • improving your tour. You can find a link to that book down below. Mm-hmm we'll put

  • that link there too. We also would ask you to share this video if you're

  • inspired, you have a friend or colleague or somebody who might benefit from it

  • and in the comments, let us know if you have tips for having better interpretive

  • moments on tour. Thank you so much for being here and we'll see you next time.

  • One of the best things we found when making this video is there's something

  • called a corporate BS generator. If you can type that in Google but essentially

  • a website, you hit generate and it mishmashes all kinds of corporate

  • jargon together. Sarah's going to read some out for us. Okay ready, generate.

  • Seamlessly whiteboard standalone human capital. Generate. Dynamically exploit

  • cloud-based niche markets. Well that's a good one. Generate. Compelling

  • lease indicate out-of-the-box best practices. So good. Check it out. The

  • corporate BS generator

Hi there. In this video, we've got a special guest. Sara Bassendale, one of

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B1 US interpretation theme ham tour information relevant

Interpretation Tips for Tour Guides - Interpreting Culture, the Environment, History and Heritage

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    Robert posted on 2019/10/03
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