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  • Thanks to GPS, we all know how to navigate outside, whether we're walking or driving.

  • Follow the blue dot, follow the on-screen directions, and get to your destinationanywhere

  • Google's been, we can get to.

  • But navigating indoors, especially in a confusing place like a hospital, is a whole other story.

  • It's your first time here. You're anxious about your medical exam or about visiting

  • your uncle after his surgery. You don't want to take a wrong turn and end up somewhere

  • scary. It's busy, it's intimidating, and it feels like a maze. And Google's really

  • no help at all.

  • Hi, I'm Leslie Wolke, founder of MapWell Studio in Austin, Texas. For the last 15 years

  • I've consulted with hospitals on wayfinding: the art and science of helping people find

  • their way in confusing environments.

  • For SXSW's new Healthcare track, I've put together a panel on this subject called

  • Lost and Late: helping patients find their way.” We'll talk about the future of wayfinding

  • and wayfinding technology, along with the latest user research about how people navigate

  • and what tools we can provide to make their journey easier.

  • The four of us have different perspectives on wayfinding. Designer Laura Varacchi will

  • walk us though her experience working with traditional and innovative digital signage

  • at NYU Langone Medical Center. Amber Felts runs the Wayfinding and Graphics group at

  • MD Anderson Cancer Center in Houston, a clinical and research facility that's over 19 million

  • square feet of space that patients and visitors must navigate. And Robert Tabb of Phunware

  • specializes in indoor positioning and navigation using Bluetooth and Wi-Fi.

  • I hope you'll join us for a lively conversation and walk away from the session with ways you

  • can improve wayfinding and patient experience in your own world. Thank you.

Thanks to GPS, we all know how to navigate outside, whether we're walking or driving.

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SXSW 2017 Lost and Late: Helping Patients Find Their Way

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    Amy.Lin posted on 2019/06/07
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