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  • (upbeat music)

  • - Hi, we're Joel and Lia.

  • - And this video is all about how we

  • turned our friendship into our job, or our business.

  • Which probably is already triggering a few people

  • because it's kind of like a, oh my gosh,

  • you're talking about money again

  • or you're talking about worky things

  • and you're, yeah.

  • - Yeah. (laugh)

  • - See, it's making me probably more

  • nervous than actually the viewer.

  • - Well, obviously this title sounds very brutal,

  • how we turned our friendship into a business.

  • And I guess the worry for us is that we

  • wouldn't want anyone to think that

  • our friendship is fake now because it's our job.

  • Because it's not and obviously you guys

  • hopefully can see that our friendship

  • is very genuine.

  • - Oh, my gosh, how much does this feel

  • like an apology video?

  • - Yeah, it does.

  • - Guys, we're really sorry.

  • - This friendship is very genuine.

  • (laugh)

  • We promise.

  • - We promise we're not fake.

  • Leave Joel and Lia alone.

  • - We've done videos on how, we did one when

  • YouTube became our full-time job,

  • we've done videos about, so of our

  • life as YouTubers and we are sort of,

  • are you guys interested in learning a bit more

  • about like, our dating lives as YouTubers

  • or like, and so we just thought we'd do

  • an honesty video.

  • - Honesty hour, not an hour, just ten minutes.

  • - Honesty ten minutes.

  • - Honestly.

  • So yeah, I guess one thing that's worth saying

  • is that like, what you've already said,

  • the friendship hasn't been compromised

  • just because it's now our job.

  • If anything it's become more and more.

  • Because we were saying to each other,

  • we were each other's only friend.

  • (laugh)

  • - It's so true.

  • - You end up like, you know how you have

  • colleagues at work and you're like

  • I literally don't see my family because

  • I just, all I see are these people at work.

  • That's kind of what it's like with us.

  • - Because we just see each other

  • or maybe our manager, or people we might

  • be collaborating with but literally

  • we just see each other all the time.

  • - That's it, like, that's why I'm like

  • I've got no other friends.

  • But I'm fine with it now.

  • - Yeah, it's all right.

  • - Yeah, it's actually all right.

  • We go to the same gym, we use the same shed,

  • like work space, that's it.

  • We've got something going on.

  • So let's talk about how we did it

  • and was it ever really the plan.

  • - Which the answer to that is just no.

  • - No.

  • - It wasn't ever a plan for us.

  • We started making videos about five years ago,

  • messing around in front of the camera.

  • - We were just bored, like, you know,

  • we left drama school waiting for the phone to ring,

  • anyone who's an actor or in the creative industries

  • will know that like, work doesn't just come your way

  • as soon as you're like, a newcomer into the industry

  • and you're like hi, I'm an actor now.

  • Nothing happens, really.

  • Well, it does to some people.

  • - A very few, very small percentage it does but.

  • - So we just started messing around making

  • videos and then no one was watching,

  • no one was watching, no one was watching,

  • no one was watching, a few thousand people were watching,

  • and then last year loads of people started watching.

  • - Yeah, it just randomly took off and so

  • it's been an accidental business.

  • It was never our plan to become YouTubers.

  • We're very much like, we're actors

  • and we're just doing this in our spare time.

  • And now that's sort of taken over for the moment.

  • Obviously you guys know that we hope to

  • be acting one day, but at the moment

  • YouTube is sort of that we're,

  • it's our day job essentially.

  • It's what pays the bills.

  • - It is our job now which is so weird.

  • But I think like, there have been a few times

  • in our friendship where we sort of sat down,

  • we've not gone like, what's our game plan,

  • or what's our strategy.

  • In fact, we find that really hard.

  • - Yeah.

  • - Someone asked us the other day,

  • it's are partner manager at Google,

  • she was like, so she's like a YouTube,

  • basically she just helps you grow your channel,

  • she was like, what's the six month goal,

  • what's the one year goal,

  • and we had no answers for her.

  • - So we've actually got a lunch meeting with her

  • next week or the week after and so

  • we've been talking about our goals.

  • - Setting goals.

  • - What actually do we want to achieve

  • because it can easily just feel like

  • oh, we're just having fun on camera

  • and that's it.

  • But actually, everyone around us,

  • our management, the people at YouTube,

  • are just like no, come on guys,

  • like, what do you want, where do you want to go,

  • how can we create a safe job from this?

  • Because at the end of the day, YouTube isn't a safe job.

  • It depends on people watching, trends, everything.

  • So they're like, how can we turn this into

  • a secure, stable, career for you?

  • - So we did sit down about a year and a half ago, I'd say,

  • and we just sort of went right, there's

  • a bit of momentum on our channel.

  • How can we turn this channel into something

  • more than just us posting on it

  • when we can be bothered?

  • And yeah, and I think since we sort of

  • changed our mindset and said this could be a job.

  • Let's try and make it our job.

  • And slowly, slowly, slowly, the results started to come

  • and I think so much of it was do to with

  • believing it could be.

  • Because there's so many YouTubers out there

  • that go yeah, you know, I've been doing it eight years

  • and still nothing's happening for me.

  • And we genuinely thought we would be those YouTubers.

  • We were like well, we'll have a channel,

  • we'll always be small, it will never be big.

  • Do you know what I mean?

  • - Yeah, but.

  • - I mean, it's still, we still think

  • it's a really small channel.

  • - I know, when we say, this is the other thing.

  • Networking is so difficult and when people

  • ask you like, how many subscribers you've got,

  • me and Lia both are like oh, it's only very small.

  • It's just like, 180,000 subscribers.

  • And they're like, oh my gosh, that's incredible.

  • And we're like, is it?

  • - Oh, is it?

  • - Oh, thanks, and then you don't want to say is it

  • because you sound really like, is it?

  • So then you're like, I don't know,

  • I just haven't really thought about it. It hasn't sunk in.

  • - Yeah, 180,000.

  • - We can't think about the numbers

  • because it will freak us out.

  • Because if we're like, potentially 180,000 or more

  • will watch this video you're like,

  • you just wouldn't say anything.

  • I'd just be too scared.

  • - You'd just be like, nice to see you.

  • - Yeah, so we just pretend that there's still like,

  • there's 20 people watching.

  • Just 20 of you.

  • - Yeah, mostly friends and family.

  • - Yeah. (laugh)

  • - Numbers are strong.

  • - But we went to the World Travel Market yesterday

  • which is a big event in London

  • where you basically it's tourism boards

  • for every country in the world.

  • - In the world.

  • - Every, not every city but lots of cities

  • in the world, as well, where you can just mingle.

  • And we went as influencers, which is what we're called.

  • - And it was, I'm telling you guys,

  • it's hard to sell yourself.

  • - So difficult.

  • - Which is what inspired us for this video

  • because we have to go up to people, right,

  • and say like, hi, we're Joel and Lia,

  • we're from a YouTube channel called Being British,

  • it's basically, it's just us, the title is us.

  • And already, just saying it, you're like

  • you can feel your pitch getting weaker, weaker, weaker.

  • So we were like, do you know what?

  • We need to just brush up on some networking skills.

  • Let's do a Skillshare video and let's see what

  • the like, top tips for being amazing at networking are.

  • - And for those of you that don't know what Skillshare is,

  • it's an online learning platform that has

  • online lessons in everything from like, design,

  • technology, personal skills, health, well-being,

  • anything you can think of.

  • They've got thousands upon thousands, upon thousands

  • of lessons and classes and you guys know,

  • we've worked with them a few times.

  • We, over the next few months, are going to share

  • with you once a month, what we've been learning.

  • So last time, we were sort of learning

  • sort of what was, I was learning health and well-being,

  • you were learning sort of design.

  • - Yes, so last time it was like, camera skills

  • and more techie stuff.

  • This time we both sort of decided to niche down

  • on how to network because it's one thing

  • networking with people who already know what

  • your industry is, and there's one thing going

  • to a conference at a big, what are they called?

  • Like, exhibition hall full of people wearing suits,

  • people with real proper jobs and

  • we're just there in our normal clothes

  • wearing our merch, and we're just like hi, we're.

  • - And they expect you to sell yourself.

  • So we went and some people would be like, where you from?

  • Meaning, not where are you from,

  • because we were like, London.

  • And they're like, no, what company are you from?

  • We were like, are we a company?

  • Like, Joel and Lia?

  • (laugh)

  • So before we went we knew we wanted

  • to do some networking classes.

  • So we did one that was called, I think,

  • Networking like a Ninja which I loved.

  • - [Lia] Yeah, and then one that was called

  • something like How to Survive an Event.

  • And we though, oh perfect.

  • And the picture of it looked exactly like somewhere

  • where we were going.

  • - [Joel] Yeah.

  • - [Lia] So, and obviously like, loads of it applied to us.

  • Some of it, I'd say, maybe didn't

  • but you can just take what you need.

  • Just pick out the tools, you know,

  • we're obviously not going to turn

  • up to an event in corporate wear

  • because at our job we.

  • - [Joel] It doesn't reflect our channel.

  • - [Lia] Yeah, it doesn't reflect who