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  • - Good morning.

  • It is so great to be in New York.

  • And, I'm incredibly excited today

  • to introduce an all new MacBook Air,

  • with a Retina display, and a whole lot more.

  • (upbeat music)

  • - Now, as Tim said, the number one feature

  • customers have wanted in a MacBook Air

  • has been a Retina display.

  • But, we've made the display better in every way.

  • The familiar aluminum bezel

  • of the current MacBook Air is gone.

  • The new Air's sleek design takes the display glass

  • right to the edge of the enclosure,

  • forming borders that are 50% narrower.

  • It features a 13.3 inch display.

  • And, when it comes to resolution,

  • we've taken the pixels and quadrupled them.

  • Providing four times the resolution,

  • for over four million pixels.

  • And, even with this narrower border design,

  • we were still able to keep the FaceTime camera

  • at the top of the display.

  • The MacBook Air has another new feature

  • that customers have been asking for, and that's Touch ID.

  • (clapping)

  • And, to enable Touch ID, the new Air

  • comes with Apple's T2 security chip.

  • T2 also features an SSD controller,

  • which has automatic on the fly data encryption,

  • offering the most secure storage of any notebook.

  • The new MacBook Air has our latest generation keyboard

  • with keys that offer four times the stability

  • over the previous generation.

  • A modern keyboard deserves to be paired

  • with a modern trackpad, so we replaced

  • the old diving board version

  • with a new Force Touch trackpad.

  • Now, whether it's in dorm rooms,

  • or lounging on the sofa at home,

  • we know customers spend a lot of time

  • watching videos on their MacBook Air.

  • So, we wanted to make a better sound experience.

  • It is 25% louder, it has two times more bass,

  • and wide stereo sound.

  • So, the new MacBook Air has two Thunderbolt 3 ports.

  • There's an eighth generation, dual-core CPU,

  • along with the latest Intel integrative graphics.

  • And, it also supports up to 16 gigabytes of faster memory,

  • which is double the capacity of the previous Air.

  • It has the same great 12 hours of wireless web browsing,

  • but now has up to 13 hours of iTunes movie playback.

  • The new Air has an unbelievable

  • 17% less volume than its predecessor.

  • (clapping)

  • It's just 15.6 millimeters,

  • which is 10% thinner than the previous Air.

  • So, the new MacBook Air is configured

  • with eight gigabytes of memory,

  • a 1.6 Core i5 processor with turbo up to 3.6,

  • and 128 gigs of storage.

  • And, we'll start at $1199, making it

  • the most affordable Retina Mac we've ever offered.

  • You can order it starting today.

  • And, it will be available next week.

  • - Now, there's another small but mighty Mac

  • our users have been waiting for.

  • - I can't wait to tell you about

  • the biggest update ever to the new Mac mini.

  • Now, I'm sure you've noticed that we've

  • given it an awesome space gray finish.

  • The number one thing our customers wanted us to do

  • is give it more powerful processors,

  • so now every Mac mini starts with four cores.

  • But, we didn't think that was far enough.

  • So, we're also giving Mac mini six cores processors as well.

  • And, these aren't mobile parts, no.

  • These are higher power, eighth generation CPU's,

  • with faster graphics too.

  • Ripping through traditional desktop apps

  • like Logic and Photoshop,

  • and workflow apps like MainStage and Compressor.

  • Making this by far the most powerful

  • Mac mini we've ever made.

  • So, the new Mac mini can now go up to 64 gigs of memory.

  • (cheering)

  • And, not only is this memory faster,

  • it's also an SO-DIMMs, something we know

  • our Mac mini customers will really appreciate.

  • And, every new Mac mini also has

  • the Apple T2 security chip, with its many new features,

  • including HEVC video and code

  • that's, get this, 30 times faster.

  • The new Mac mini has an entirely new thermal system,

  • with double the air flow while still being super quiet.

  • With Gigabit Ethernet, four, count 'em,

  • four Thunderbolt 3 ports, an HDMI port,

  • two USB-A ports, it can connect to almost anything.

  • The entry config has eight gigs of memory,

  • a 3.6 gigahertz quad-core processor,

  • and 128 gigabyte SSD.

  • And, it starts at just $799.

  • You can order it starting today.

  • And, it'll be available next week.

  • - Today we're announcing an all new iPad Pro.

  • It's gonna push what you can do on iPad,

  • or on any computer, even further.

  • And, here it is.

  • (upbeat music)

  • - We've always felt that the iPad

  • should be all about the display.

  • And, in this new iPad Pro, we have an LCD

  • that stretches from edge to edge, and top to bottom.

  • Now, we achieved this design

  • by rounding the corners of the display,

  • using the same Pixel Masking and anti-aliasing technology

  • that we introduced in the iPhone XR.

  • And, just like in the XR,

  • we call it a Liquid Retina display.

  • It is packed with our most advanced technologies,

  • like Wide Color, True Tone, ProMotion,

  • and, of course, support for Apple Pencil.

  • This is the same take anywhere size

  • you loved in the 10.5 inch design,

  • but now with an 11 inch display.

  • And, it has a quarter million more pixels.

  • And, this is the new 12.9 inch iPad Pro.

  • (cheering)

  • It's now almost exactly the same size

  • as an 8.5x11 piece of paper.

  • These new iPad Pros are just 5.9 millimeters thin.

  • In the case of the 12.9 inch,

  • that's nearly 15% thinner than before.

  • And, it now has Face ID.

  • But, bringing it to the iPad Pro

  • meant we had to optimize the cameras,

  • and we even had to retrain the underlying neural networks

  • to work specifically in all the ways that you use your iPad.

  • Portrait, landscape, attached to a keyboard,

  • and no matter how you use these new iPad Pros,

  • they are always right side up.

  • Now, with support for Face ID,

  • you might've noticed there's no longer a home button.

  • Well, no home button means that all those familiar gestures

  • from the iPhone X, now come to the iPad.

  • So, for instance, you can swipe down

  • from the upper right hand corner, to get to control center.

  • You access the dock by swiping up from the bottom.

  • If you continue swiping up and pause,

  • you get to the app switcher.

  • And, you can even swipe along the bottom edge

  • to quickly switch between your most recently used apps.

  • 'Cause these new iPad Pros are powered

  • by the all new A12X Bionic.

  • The A12X features an 8-Core CPU,

  • with four performance cores, and four high efficiency cores.

  • And, with our latest generation performance controller,

  • multi-threaded workloads can now leverage

  • all eight of those cores simultaneously.

  • Single core performance is up by 35%,

  • compared to last year's already really fast iPad Pros.

  • Multi-core workloads are now up to 90% faster.

  • The A12X Bionic has an all new,

  • Apple designed, 7-Core GPU, that delivers

  • two times the performance of the previous generation.

  • On board the A12X, and coming for the first time to an iPad,

  • we've our latest generation of the Neural Engine.

  • And, just like in the A12, the Neural Engine

  • is capable of delivering an unbelievable

  • five trillion operations per second.

  • And, this year, we have a new fast storage controller

  • on the A12X, which enables up to

  • one terabyte in storage capacity.

  • And so, in these new iPad Pros, we're moving to USB-C.

  • (cheering)

  • This brings a whole new set

  • of capabilities to the iPad Pros.

  • Like connecting to accessories that change

  • how you use your iPad, cameras,

  • musical instruments, or even docks.

  • Or, connecting to high resolution,

  • external displays, up to 5K.

  • And, with USB-C you can connect to these data accessories

  • and displays at the same time.

  • We think our Pro customers are really gonna love this.

  • And also, for the first time on these iPad Pros,

  • we now support charging out over USB-C,

  • so you can even charge your iPhone when you're on the go.

  • And, with these new iPad Pros, the second generation Pencil

  • has been completely redesigned.

  • The new Apple Pencil attaches magnetically to the iPad Pro.

  • It automatically pairs and starts charging wirelessly.

  • And, this year there's a whole new way

  • of interacting with the Apple Pencil.

  • Just tap twice on it to switch modes.

  • In Notes you can switch between

  • your current tool and eraser.

  • And, in other apps this behavior will be customizable,

  • which puts even more control into our users hands.

  • It's amazing how much performance

  • we've packed into these iPads.

  • The 11 inch iPad Pro is offered

  • in these four storage options.

  • And, it starts at $799.

  • The 12.9 inch iPad Pro is offered

  • in these same storage options.

  • And, it starts at $999.

  • Customers can start placing orders today.

  • And, they're gonna be showing up next week, on the 7th.

  • - These are the most exciting iPads we have ever created.

  • This doesn't just change the way we think about iPad,

  • it changes the way we think about computers.

- Good morning.

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B1 US ipad macbook air mac mini ipad pro macbook mac

Apple iPad Pro and MacBook Air event in 9 minutes

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    Samuel posted on 2018/11/02
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