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  • Hello and welcome to this video

  • Gareth here from TastyTuts.com. In this video

  • we're going to look at the 'I Love New York' logo,

  • learn a little about the logo and the designer behind it.

  • The 'I Love New York' logo was designed in 1977

  • by a famous American designer called Milton Glaser

  • Who was born in 1929.

  • Milton Glaser is well known for much of his work including:

  • The DC Comics logo designed in

  • the late nineteen seventies.

  • The Brooklyn Brewery logo from the early nineteen eighties,

  • and his many posters he created

  • throughout his long career notably the

  • psychedelic Bob Dylan poster designed in the mid 1960's.

  • In the early 1970's New York was near bankruptcy

  • things are not looking good

  • and the city needed money.

  • The New York state Commerce Department

  • realized that a great way to make money

  • was through tourism. An advertisement company

  • called Wells, Rich, Greene was

  • hired who came up with the slogan 'I Love New York'

  • which they would build their entire advertisement campaign on.

  • This is known as the ad campaign that saved New York.

  • In 1977 Milton Glaser was hired and

  • it was up to him to come up with a logo

  • that would be used in the campaign.

  • His first idea was 'I Love New York' composed

  • in two lozenge shapes, but soon after while doodling

  • in a taxicab he came up with what

  • he thought was a better idea.

  • This being he version with the heart shape.

  • This logo would go on to be used

  • in a range of media. This logo would go

  • on to be used in adverts with a special

  • jingle composed by Steve Karmen.

  • 'I live in New Hampshire but I Love New York'

  • 'I live in North Carolina but I Love New York'.

  • 'Call toll-free for our free 100 page vacation guide'

  • 'It's filled with affordable vacation packages and ideas'

  • 'Find out why out door lovers from the Carolina's to Canada Love New York'

  • 'I live in Brooklyn but I love New York'

  • 'New York is all light up for your vacation.'

  • 'Come have a dazzling time.'

  • 'Call toll-free 800 554 3600 for package tours and information.'

  • 'Or see your travel agent.'

  • 'New York is all light up for your vacation.'

  • 'Come have a dazzling time.'

  • The logo was also used in print advertisement and merchandise.

  • It was only expected to last a few months

  • but the logo became so popular it has

  • become a pop-up icon, closely associated

  • with New York and is still being used on merchandise today.

  • To quote Glaser on his logo:

  • "The impulse for everyone I think going

  • into professional life as a designer,

  • or as a communicator, is to have their work effective

  • and meaningful to enter the culture

  • through their work.

  • so everything one dreams of in terms of having an effect

  • on your culture, your community, your neighbourhood the world!

  • It happened!

  • So this logo is essentially a lockup combination mark.

  • In this logo we have an lettermark element and a visual shape element.

  • The lettermark is a rounded slab serif typeface called American typewriter

  • designed by Joel Kaden and Tony Stan

  • released in 1974.

  • If you want to take a closer look at this font,

  • The link is in the description.

  • The 'I Love New York' logo is commonly seen in two lockup compositions

  • the horizontal composition and the stacked composition.

  • The heart shape visual icon is placed in the composition

  • to represent the word 'love' visually.

  • Milton Glaser's 'I Love New York' logo has

  • become so iconic it has become one of

  • the most imitated logos of all time.

  • Used around the world in various ways.

  • So what do I think of this logo?

  • Well this is one of the all time classics,

  • and ticks all the boxes that make for a good logo.

  • It's simple, universally understood, memorable, distinctive, appropriate, versatile

  • and has proved itself to be timeless.

  • So what can we learn from this story?

  • Well this logo demonstrates how visual and type elements

  • can be used together in a simple and impactful way.

  • this is a good example of how simplicity can be easily recognised,

  • instantly identifiable and have a maximum impact

  • the use of the visual element makes this logo

  • universally understood around the world

  • which has helped with its popularity.

  • When designing a logo consider how these

  • aspects have worked so well for this logo

  • and how they might benefit your design.

  • If you'd like to know more about the 'I Love New York' logo

  • and Milton Glaser, there are links in the

  • description to more videos and articles.

  • So that's one of many logos and designers I have spoken about.

  • If you enjoyed this video I want to watch more like it

  • you can see more episodes in the 'Logo design and designer' playlist.

  • Link is in the description.

  • Well I hope you enjoyed this video

  • if you did hit the like button on my Facebook page,

  • if you'd like to see more videos like this in future hit the subscribe button

  • and you can also follow me Twitter at TastyTuts.

  • So until next time have fun guys and I'll see you in the next video!

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B2 H-INT US logo york milton love designer advertisement

I Love New York Logo - Milton Glaser | Logo design & Designer review

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    ccmavis posted on 2018/10/06
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