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  • The fashion industry is one of the world's largest polluters.

  • The world now consumes a staggering 80 billion items of clothing each year.

  • That's up 400% in the past twocades.

  • Now it's so important to understand that advertising and big businesses are selling us the idea that we need more stuff.

  • Whereas the fashion industry used to have four seasons. They now have 52 seasons a year

  • that means new stuff is coming in each week and their aim is to try and persuade you that you need that item

  • in your Life. We now have hard evidence to suggest that the more we concentrate on these values of money

  • consuming and material importance the more depressed anxious and unhappy we actually become

  • Stuff does not make us happy

  • But I'm afraid to say that we have completely bought into it

  • Myself included .

  • even though our wardrobes are completely saturated

  • We are obsessed with this constant newness

  • because the fashion industry has instilled into us this fear of being out of fashion

  • But how can we be in fashion when there's 52 seasons a year

  • for so long? I never even questioned it

  • I used to go down H&M or Zara and get a bargain

  • I thought I was winning right and that's what people are doing

  • more and more people are buying more and more clothes

  • And we're not keeping them as long as we used to

  • the fashion industry has become

  • Disposable in a way that it never used to be

  • we are now in the age of fast fashion

  • All of that comes at a very real cost

  • only 3% of the clothes in America are actually made in America the rest are made in developing countries

  • in unfathomably bad conditions

  • the majority of these workers are women

  • that earn less than three dollars per day.

  • These countries so desperately need the work

  • that they have no choice, but to lower their prices and cut corners such as workers safety.

  • Otherwise the big businesses would just look elsewhere

  • The conditions are so bad

  • that people are dying and yet, the big businesses just turn a blind eye. How is that okay?

  • The fast fashion industry has a massive negative environmental impact :

  • water pollution, the use of toxic chemicals and insane amounts of textile waste.

  • Even when we donate clothes to charity shops or thrift stores, only ten

  • percent of them actually get sold

  • the rest of them end up in landfill or they ship them to developing countries where they

  • completely destroyed the local industry.

  • I know this is super depressing,

  • but if you're like me and you care about people and the planet we have to be aware of the truth

  • So what can we do? what can we do together as a community?

  • well

  • first things first we have to make an effort to buy less clothing so

  • Get inventive, creative

  • Grab some old pieces of clothing and see how you can do something new with them

  • hold swap shops with your friends every once in

  • a while to switch up your wardrobe

  • When you do go shopping make sure you look for things that are higher

  • quality and will last you longer even better head to your local thrift shop, charity shop, consignment store or vintage shop.

  • Secondhand shopping is the way forward and it's actually really fun. It's pretty easy on the wallet, too.

  • We need to change the way we think about fashion and clothes

  • Pick something that you'll really love so you know you'll want to keep it for a while.

  • I have a pair of green trousers in my wardrobe that I have had for probably over five years

  • I love them and I wack them out every single autumn without fail

  • look good sustainably and help reduce the impact of fast fashion on the environment

  • Get out there you beautiful people and Start The Wave

The fashion industry is one of the world's largest polluters.

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A2 UK fashion fashion industry industry fast fashion clothing clothes

Fast Freakin' Fashion: The Truth about the Clothing Industry - Part 1

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    ann1 posted on 2018/09/24
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