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  • Jony Ive: The iPhone X described our vision for the future of the smartphone.

  • Today, we're extending that vision

  • with significant advances across three entirely new products.

  • Music playing

  • iPhone XS,

  • iPhone XS Max,

  • and iPhone XR.

  • iPhone XS is completely uncompromising.

  • The expansive, Super Retina display with OLED

  • delivers vivid brightness, true blacks,

  • and high-dynamic range content.

  • iPhone XS Max has the largest display ever on an iPhone.

  • Custom-developed stainless steel is precisely machined

  • to create structural bands in three finishes,

  • including new gold.

  • With even better water and dust resistance,

  • this structure is integrated with the most durable glass ever developed for a smartphone.

  • Face ID, enabled by the TrueDepth camera system,

  • reinvents the way to securely unlock, log in,

  • and pay with only a glance.

  • Now it's even faster.

  • The A12 Bionic chip is the smartest and most powerful chip ever in a smartphone.

  • Its next-generation neural engine dedicates machine learning

  • to everything from augmented reality to photography.

  • With a more advanced dual camera system and neural engine,

  • iPhone is again taking us to a new era of photography,

  • where even more capable sensors are combined with lenses,

  • chips, and advanced software,

  • delivering Smart HDR across your photos, creating images like never before.

  • Portrait mode on both the back camera and front TrueDepth camera

  • now features more nuanced, software-enhanced, adjustable depth of field.

  • 4K video, with better low-light performance,

  • and extended dynamic range, now records in stereo.

  • And your content plays back in widened stereo sound.

  • iPhone XR integrates the same breakthrough technologies.

  • It's powered by the same A12 Bionic chip,

  • has the same versatile TrueDepth camera,

  • with the same advanced Face ID.

  • An entirely new range of finishes are enabled by precision-machined,

  • structural aluminum bands anodized to complement an all-glass enclosure.

  • The all-screen Liquid Retina display is the most advanced LCD in a smartphone

  • and the most color accurate in the industry.

  • A new backlight design allows the display to extend into the radiused corners,

  • enabling a larger LCD than ever before.

  • The advanced single-camera system

  • combined with machine learning

  • allows iPhone XR to recognize people, map subjects, and add depth.

  • [CAMERA SHUTTER] The depth of field is adjustable

  • so you can take more dramatic portraits.


  • Our utterly uncompromised vision for the future,

  • iPhone XS and iPhone XS Max,

  • and with a range of new finishes,

  • offering more choice to more people,

  • iPhone XR.

Jony Ive: The iPhone X described our vision for the future of the smartphone.

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Introducing iPhone XS, iPhone XS Max, and iPhone XR — Apple

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    Samuel posted on 2018/11/03
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