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People have always fallen in love.
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There's nothing new about that, but what is new is the way they're meeting.
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Our cover this week in The Economist is on modern love and the digital dating platforms that provide it.
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In America today, about one third of marriages begin online and around the world there are 200 million people using dating platforms.
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The biggest change is that online dating has massively expanded the pool of partners that a person can potentially meet.
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Before, you might have been limited to the bar or your social group or your class, whereas now, you have tens of thousands of people to choose from online.
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Online dating does have real problems though.
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Before the age of the Internet, dating was more of a social activity and you could always tell yourself that you were just having a drink in a bar with your friends.
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Online dating takes that away and it's just you and the market.
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Whatever your place in it is harshly apparent to you.
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This can cause anxiety disorders and online dating has even been linked to depression.
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According to messaging patterns analyzed on dating platforms, Asian men are ranked as much less desirable than Asian women.
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Black women are ranked as less desirable than black men by the same measure.
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There are biases in terms of genderㄝ, too.
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Desirability of women starts high at 18 and then drops all the way through their lives.
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In contrast, men start off less desirable and then their desirableness grows and grows until their 50 and then it trails off slowly.
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However, there is evidence that online dating is driving an increase in interracial marriages.
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At least in America, you can, even if you don't tend to, meet people of other races to yourself.
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Overall then, online dating seems to be a good thing.
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It does have its problems, but it's helping people to bypass social barriers and to find better partners faster.