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Admit it: You've pretended to need another BILLY bookcase for the sole purpose of loading up on some Swedish meatballs.
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As it turns out, that was all part of IKEA founder Ingvar Kamprad's master plan, way back when the first store opened in 1958.
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He figured well-fed customers would increase sales - and boy, was he was right.
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Even today, the meatballs are referred to as "the best sofa-seller."
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But what makes this furniture-store-turned-foodie-favorite tick?
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Here's the untold truth of the IKEA food court.
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Affordable snacking.
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It's hard to beat the food prices at IKEA and those dirt cheap meals are all part of the design.
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Gerd Diewald who runs IKEA's food operations in the U.S., told Fast Company, "When you feed [customers], they stay longer, they can talk about their [potential] purchases, and they make a decision without leaving the store."
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And this theory works.
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650 million hungry furniture shoppers are spending almost $2 billion a year in IKEA's food court.
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Not exactly Swedish.
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Spoiler alert: those "Swedish" meatballs aren't actually Swedish.
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In April 2018, the country of Sweden came clean, tweeting: "Swedish meatballs are actually based on a recipe King Charles the twelfth brought home from Turkey in the early 18th century. Let's stick to the facts!"
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While some fans lamented that their "whole life had been a lie," others wanted to know about those lingonberries.
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The official word?
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"They don't grow in Sweden exclusively. But lingonberry jam accompanying meatballs is damn near as Swedish as it gets!"
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The rest of the menu is about 50 percent Scandinavian, according to Fast Company, with items tailored to specific markets.
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Not your grandma's hamburger.
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Over the years, IKEA has listened to customers' desires for more plant-based options.
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In 2015 they introduced a vegan version of their iconic meatballs, and in early 2019 they'll be rolling out vegan hot dogs in the U.S. stores.
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But they have some other truly innovative items in the works.
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Space10, IKEA's external innovation lab, is setting out to create sustainable "fast food of the future."
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And among that futuristic food is the Bug Burger, made of ground mealworm, parsnip, beetroot, and potato; the Dogless Hotdog, made of veggies and nestled in a green spirulina bun; and the Neatball - another chance to get your mealworm protein fix.
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Unfortunately, you might have to wait a while to try these tasty treats.
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A Space10 rep told Esquire, "This project is limited to culinary research, and there are no current plans to put these dishes on IKEA's menu."
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Meatball pop-up?
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A staggering 30 percent of IKEA customers come to the store just for the food.
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And seeing an opportunity to reach more dining-only customers, in 2017 the company tested several stand-alone pop-up restaurants in major cities where a traditional store just wouldn't work.
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Michael La Cour, IKEA Food's managing director, told Fast Company, "I firmly believe there is potential. I hope in a few years our customers will be saying, 'IKEA is a great place to eat - and, by the way, they also sell some furniture.'"
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As of 2018, IKEA has no solid plans for a restaurant roll-out.
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But here's hoping we don't have to assemble our own take-out containers when it finally happens.