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  • The World Cup isn't just a competition between countries, it's alsobattlefield between brands.

  • Adidas is the reigning champ when it comes to soccer

  • but now Nike is going after the German outfitter on its own turf.

  • And adidas may have a reason to worry.

  • The American sports giant is representing more and more teams each World Cup.

  • This yearadidas represents 12 teams

  • and the German outfitter backed the last two teams who won the World Cup, Germany and Spain.

  • While Nike is slowly catching up in the uniforms game,

  • it already beats adidas in World Cup Footwear.

  • About 66% of soccers most expensive players in the 2018 World Cup wear Nike cleats.

  • So why is Nike the basketball powerhouse going after soccer

  • It's simple numbers.

  • Almost half of the world's population watch the World Cup in 2014

  • and the sport is booming in the US.

  • Adidas spends a lot on maintaining its stronghold in that world

  • The company has been an official FIFA partner since 1970

  • and will be an official World Cup sponsor until 2030. 

  • Adidas has also spent between 96 and 176 million dollars this year for exclusive rights to put its logo on referee uniforms and soccer balls,

  • but Nike has found a way to leavefootprint in FIFA by going after teams and players.

  • Nike created a 1 billion dollar lifetime endorsement pact with superstar

  • Cristiano Ronaldo, Neymar, Harry Kane and Raheem Sterling are also notable faces for Nikes footwear brand

  • So tensions between countries may be high on the pitch,

  • but the Battle of the brands is its own high stakes affair.

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The World Cup isn't just a competition between countries, it's alsobattlefield between brands.

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The 2018 FIFA World Cup: Nike And Adidas Face Off | CNBC

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    HsiangLanLee   posted on 2018/07/10
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