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If you switched on the television in the U.S. this week,
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you've seen a lot of this:
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“... the world watching
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that high-stakes summit”
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“... we're continuing our breaking coverage ahead
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of President Trump and Kim Jong-un's high-stakes summit ...”
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“... an unprecedented nuclear summit with
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North Korea's leader, Kim Jong-un ...”
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But meanwhile, viewers in North Korea
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saw a lot of this.
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“The Sunday broadcast was much the same
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as every Sunday.
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So, documentaries about the life of one of the Kims,
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revolutionary movies — one of the programs
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this Sunday was about evils of tobacco.
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And there were children's shows as well.”
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“Normally North Koreans don't see anything in real time
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about any foreign excursion by the supreme leader.
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There's normally nothing until after he has come back
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to the country.”
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In a country built on controlling
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the flow of information,
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the state-run media apparatus holds all the power.
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“By not reporting on things beforehand,
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the North Korean government a) doesn't build expectations
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and b) gets to decide that whatever happens,
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it was a success.”
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But on Monday morning, North Korean state media
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did something unheard of.
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“We saw an unprecedented amount of North Korean media
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activity about Kim Jong-un's visits in Singapore.
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All of it was reported in real time.
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And in fact, the anchor, a woman named Ri Chun-hee,
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a very famous anchor in North Korea, used the name
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Donald Trump —
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and used the the honorific form in Korean
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to describe President Trump.
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So this is unprecedented.”
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This giant departure from tradition
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is part of a bigger seismic shift.
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Since Kim's conciliatory New Year's speech,
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North Korea's propaganda machine
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has toned down its anti-American messaging.
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Broadcasts like this one,
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have become less frequent.
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And so have North Korean propaganda leaflets
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like these dropped over South Korea.
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They had been depicting Donald Trump and U.S. allies
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in a hostile light.
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But early this year, the leaflets
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suddenly started taking a much less aggressive tone.
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“A lot of messages about reconciliation, unification,
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peace, et cetera, and there was even a Olympic-themed one
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which showed the Olympic mascots,
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and they genuinely look like they could have been
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from South Korea.”
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And in April, when both Koreas agreed
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to cease all propaganda initiatives,
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the fliers stopped altogether.
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But time will tell whether a
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friendlier tone in North Korea's propaganda
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will translate into a shift in Kim's policies.
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“North Korea likes very big gestures
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and having a meeting with the president of the United States —
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that means a lot.
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And that can provide a certain momentum
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internally in North Korea to get some tangible steps going
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in terms of denuclearization.”