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  • Neil: Hello welcome to 6 Minute English. I'm Neil.

  • Dan: And I'm Dan.

  • Neil: In this programme, we going to hear

  • from someone who smells

  • smells for a living. Although these are

  • very expensive smells - smells

  • that we wear deliberately to make

  • us smell good.

  • Dan: Ah, you mean scents and perfumes?

  • Neil: Yes and perfumes are big business.

  • And that is the topic of our quiz in this programme.

  • How much is the perfume industry in the UK

  • worth each year?

  • a) £650 million

  • b) £970 million

  • c) £1.3 billion?

  • Dan: Well, I don't nosesmell, nose

  • - this is just a guess, but I'll say £970 million.

  • Neil: Well, I'll let you know the answer

  • a little later in the programme. Now let's

  • hear from Roja Dove, who is a perfumer.

  • He designs and creates very exclusive and very

  • expensive perfumes. In a recent BBC

  • video he talked about the power of

  • smells. What does he say there is a very

  • deep psychological connection between?

  • Roja Dove: …who we are as a personality

  • and the type of smells we like. When we are

  • born, the part of our brain which deals with

  • smell is empty so we learn our response to smell.

  • And then when we smell that odorant

  • again it's like a trigger or a catalyst

  • that will revive the original

  • associational memory.

  • Neil: So Dan, what does he say

  • there is avery deep psychological

  • connection between?

  • Dan: Between our personality and the kind

  • of smells we like. The point he is making

  • is that the smells we experience when we are

  • very young can have a big psychological impact

  • on us even later in life.

  • Neil: I know that feelingsmell is a very

  • powerful sense. The smell of something can

  • take you right back in time and fill you

  • with emotions.

  • Dan: Exactly. For example, when I walk

  • through the perfume area of a

  • department store I always

  • feel a bit nostalgic because I can smell

  • the perfume my first girlfriend

  • used to wear.

  • It's a powerful sensation.

  • Neil: Dove used particular words and

  • expression to describe this, didn't he?

  • Dan: Yes, first he used the word odorant

  • to describe the smell. It's not really a common

  • word. We use it more frequently as part of

  • the word deodorant, which is something we

  • buy to cover up what we think of as the unpleasant

  • natural smell of our bodies. These odorants,

  • he said, can act as the trigger or catalyst

  • for these memories.

  • Both the nouns trigger

  • and catalyst refer to something that

  • causes a particular response. So a particular smell

  • can be a trigger or catalyst

  • for a particular emotion.

  • Neil: As well as being a trigger for

  • memories, smells can, according to Dove,

  • say a lot about

  • your personality. Here he is again talking

  • about the kind of scent to wear if you want

  • to give a particular impression. What

  • does he say these scents make you

  • appear very strong at?

  • Roja Dove: The idea of the message you

  • give off with scent I think can't be underestimated.

  • My suggestion would be to look for very,

  • very woody, mossy, structured scents

  • called Chypres

  • if the message you want to put across is

  • that you are someone not to be messed with, very,

  • very strong in business, or whatever

  • just not to be messed with.

  • Neil: So what do the scents he described

  • make you seem strong at?

  • Dan: Business, they can make you seem

  • very, very strong in business.

  • Neil: Mmm, and how does he explain that?

  • Dan: Well, he says that some scents give off

  • a particular message.

  • The phrasal verb give off is often used to

  • describe something that

  • we broadcast about ourselves without saying

  • anything. So he's saying that our scent,

  • our perfume, can give off a message about

  • the kind of person we are and that we shouldn't

  • underestimate that. If you underestimate something

  • you don't give it as much importance as

  • it should have, you don't

  • take it seriously enough.

  • Neil: He then goes on to talk about the

  • particular scent that gives off the

  • impression of being

  • very strong in business.

  • Dan: Yes, it's a woody, mossy scent which

  • suggests that you are

  • not someone to be messed with.

  • Neil: Not to be messed with?

  • Dan: Yessomeone to be taken seriously,

  • someone who is serious who you don't want

  • to try and trick.

  • Neil: Right and talking of trickingdid

  • we trick you with the quiz? I asked - What

  • was the value of the perfume industry

  • in the UK?

  • Dan: And I said it was £970 million.

  • Neil: And it was actually option c), which

  • was an incredible £1.3 billion.

  • Dan: Wow! That is a lot of smelly stuff.

  • Neil: It is indeed! Right, now, time for

  • vocabulary recap. What words and

  • expressions did we have

  • today?

  • Dan: Well, first we had odorantan

  • unusual word for something that smells.

  • Neil: Then two words with a very similar meaning:

  • a trigger and a catalystboth of which

  • refer to something that can make something

  • else happen. In this case it was a particular

  • smell making us remember something from the

  • past. So scents can sends us to the past.

  • But they can also say something about

  • our personality.

  • Dan: Yes, they can send unspoken information

  • - or give off messages. And these messages

  • should not be underestimated. If you do underestimate

  • the importance of smell, it means that you

  • don't take those messages seriously.

  • Neil: And finally we heard the phrase to mess

  • with someone. To mess with someone means that

  • you don't take them seriously, you cause

  • them trouble and that may cause you trouble.

  • Dan: Well I certainly wouldn't want to mess

  • with you! Judging by the messages you're

  • giving off.

  • Neil: Ah you mean my aftershave? Makes me

  • seem powerful?

  • Dan: Actually, I was thinking more of the egg sandwich

  • you had for lunch. I really wouldn't underestimate

  • the power of that.

  • Neil: Ah! On that note, I think it's time

  • to end the programme. For more, find us on

  • Facebook, Twitter, Instagram and

  • YouTube pages,

  • and of course our website bbclearningenglish.com!

  • Goodbye!

  • Dan: Goodbye!

Neil: Hello welcome to 6 Minute English. I'm Neil.

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B1 UK dan smell catalyst dove perfume trigger

Talk about the power of smells in 6 minutes

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    Evangeline posted on 2018/05/08
Video vocabulary