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Your most prominent critic at the moment
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is the president of the United States.
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People are even saying that he may be willing
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to prepare initiatives to break up Amazon
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because it's too big, it's too successful,
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it's too dominant in too many sectors,
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or for varied other reasons.
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First of all, is this scenario of a break up something
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that you take seriously, or you think it's just a fantasy?
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- For me, again this is one those things where
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you know, I focus on, and ask our teams
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to focus on what we can control.
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And, I expect, whether it's the current US administration
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or any other government agency anywhere in the world,
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Amazon is now a large corporation,
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and I expect us to be scrutinized.
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We should be scrutinized.
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I think all large institutions should be scrutinized
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and examined.
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It's reasonable.
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And, what's, you know, one thing to note about us
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is that we have, we have gotten big in absolute terms
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only very recently, so we've always been growing fast
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in percentage terms, but in 2010, just eight years ago,
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we had 30,000 employees.
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So, in the last eight years we've gone from 30,000 employees
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to 560,000 employees.
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So for us, you know, in my mind, I'm still delivering
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the packages to the post office myself.
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You see what I'm saying?
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I still have all the memories of, you know,
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hoping one day we could afford a forklift.
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And, obviously that's, my intellectual brain knows
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that's just not the case anymore.
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We have 560,000 employees all over the world
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and I know we should be scrutinized,
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and I think it's true, a big government institution
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should be scrutinized, a big non profit institution
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should be scrutinized, big universities should
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be scrutinized, it just makes sense.
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And that, by the way, is why the work
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that The Washington Post and other great newspapers
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around the world do is so important,
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because they are often the ones doing
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that initial scrutiny even before the government agencies do
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But in a way the general sentiment towards
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the big, innovative tech companies has changed.
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I mean, Facebook, Google, Apple, Amazon,
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they used to be seen as the nice guys in T shirts
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that are saving the world, and now they are
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sometimes portrayed as the kind of evil of the world.
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And the debate about the big four or the big five,
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if The Economist is suggesting a split up
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other powerful people like George Soros
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are giving speeches in Davos,
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the EU Commission is taking pretty tough positions here.
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Do you think that there is a change
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in mindset in the society?
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And what should the big tech companies,
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what should Amazon learn from that or do with that?
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I think, I do sense, I mean, I think again,
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I think it's a natural instinct,
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I think we humans, especially in the Western world
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and especially inside democracies,
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are wired to be skeptical and mindful of large institutions
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of any kind, we're skeptical, I'm sure,
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we're skeptical of our government
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always in the United States, state governments,
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local governments, I assume it's similar in Germany.
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It's healthy, because they're big, powerful institutions.
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You know, the police, the military, whatever it is,
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it doesn't mean that you don't trust them
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or that they're bad or evil or anything like that,
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they're just, they have a lot of power and control
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and so you want to inspect them.
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Maybe that's a better word.
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You kinda wanna always be inspecting them.
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And I think if you look at the big tech companies,
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they have gotten large enough that they need,
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they're going to be inspected.
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And by the way, it's not personal.
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I think where some of the, where you can go astray on this
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if you're the founder of a company,
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one of these big tech companies
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or any other big institution, if you go astray on this,
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you might start to take it personally,
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like what why are you inspecting me?
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And I wish that people would just say yes, it's fine.