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  • The design of this soy sauce bottle goes back to 1945 in Japan.

  • A teenager named Kenji Ekuan had witnessed the aftermath of the atomic bomb falling on his hometown hiroshima

  • and was mourning the loss of his sister and father.

  • After seeing the devastation, Ekuan's path changed.

  • He first enrolled as a Buddhist monk following in the footsteps of his father.

  • But instead he decided to become a "creator of things" and bring happiness to people.

  • As a young designer, Ekuan got a contract to design a table top soy sauce bottle for food company Kikkoman.

  • Soy sauce is a must for Japanese meals, but it was originally sold in big bottles that were hard to hold.

  • It took Ekuan three years and about a hundred prototypes to complete the design in 1961.

  • The result is a small glass bottle with a narrow neck -- a shape reminiscent of traditional Japanese sake flasks.

  • It allows you to see how much sauce is left.

  • It's stable on surfaces and comfortable to hold.

  • The inward angle of the tip of the spout is also perfect at preventing drips and controlling flow.

  • The design of the little soy sauce bottle was just the start of Ekuan's great journey.

  • He also went on to create other icons of Japanese design.

  • In Japan Ekuan has become almost as recognisable as his bottle

  • and fifty years later still appeared in commercials for the soy sauce.

  • Today the bottle can be found on the tables of homes and restaurants in more than a hundred countries.

  • And in 2015 the bottle was even exhibited at the Museum of Modern Art in New York.

  • Simple but elegant, this is the design made to create a small moment of happiness,

  • without you even knowing it.

The design of this soy sauce bottle goes back to 1945 in Japan.

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B1 US soy sauce sauce soy design happiness japanese

The Soy Sauce Bottle Designed to Bring You Happiness

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    Samuel posted on 2018/04/22
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