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  • (house music)

  • - Hello everyone and welcome back to English With Lucy.

  • You read the title,

  • today I'm going to show you 10 fashion designer names

  • that you, yes you, are pronouncing incorrectly.

  • And I've bet you've come here like,

  • "Oh yeah, let's see, let's see, what this British girl

  • "with missing finger nails is gonna accuse me of."

  • Well, you might surprise yourself,

  • because I surprised myself

  • whilst doing the research for these videos.

  • I am by no means a fashion expert.

  • I am however extremely interested in pronunciation

  • and I know a lot of you guys are as well

  • and you want to sound like you

  • know what you're talking about.

  • So a lot of you will be here

  • because you want to improve your English speaking

  • and pronunciation and you want

  • to sound more professional when talking about these brands.

  • If you'd like to take your English a step further,

  • than I really, really recommend Audible.

  • When it comes to improving your pronunciation,

  • sometimes reading just isn't enough.

  • But listening to audiobooks really

  • shows you how each word is pronounced.

  • So, there's a link in the description box.

  • You can click on it and you can sign up for

  • a 30 day free trial and a free audiobook.

  • And I've got some recommendations in

  • there for audiobooks read with a British English accent

  • and also an American accent as well.

  • So you can choose whichever is more relevant for you.

  • That being said, let's get started with the video.

  • Now the first one is this one.

  • What a gorgeous brand, I've always,

  • always wanted one of their fancy belts.

  • I've never been able to justify one, though.

  • This one I used to pronounced it Hermes.

  • But, upon doing my research,

  • I found out that it should be pronounced Hermes.

  • Hermes, Hermes.

  • And that's because it's a French designer

  • and the H is silent.

  • The next one, this one, oh my god.

  • I've heard so many variations for

  • the pronunciation of this brand.

  • I'll give you a clue,

  • the founder of the brand was called Adolf Dassler.

  • Adolf Dassler and his nickname was Adi.

  • So the brand is an infusion of his nickname and his surname,

  • his nickname Adi and his surname Das.

  • Adidas.

  • I sometimes hear Adidas and Adidas or Adidas.

  • But yeah, it should be Adidas.

  • The next one, another french one.

  • One that I'm likely to butcher.

  • It is, what I would originally call Balmain.

  • But it should actually be pronounced Balmain, Balmain.

  • The Frenchies don't like pronouncing

  • the N at the end of words.

  • Balmain, Balmain.

  • I think I need a French lesson.

  • Then we have this one.

  • Like many of you, I imagine, I looked and this

  • and I thought Loewe.

  • I thought it was gonna be called Loewe.

  • But it's not.

  • It's a Spanish brand and that W is actually pronounced vuh.

  • So, it is Loewe.

  • Loewe.

  • Loewe.

  • Loewe.

  • That's a sexy word.

  • The next one.

  • It isn't Moschino.

  • It is not Moschino.

  • It is actually pronounced Moschino, Moschino.

  • Which is because it's an Italian brand.

  • And anything with S, C, H, I is ski, ski, Moschino.

  • There's something on my floor.

  • It's Versace.

  • Actually, it's not Versace.

  • It's an Italian word, so it should be Versace.

  • Versace.

  • The next one, it's not Nike.

  • It is Nike.

  • Nike.

  • The next one is less Thierry Mugler

  • and it's more Thierry Mugler.

  • We also have instead of Saint Laurent, Saint Laurent.

  • Saint Laurent.

  • Now the difficulty with this is the French ruh,

  • the French R sound which is a ruh,

  • ruh, from the back, I find it very difficult to produce.

  • We also have one that is really,

  • really commonly mispronounced in the UK.

  • And the reason we know we mispronounce it is

  • because Rachel worked there in Friends.

  • It should be Ralph Lauren, Ralph Lauren.

  • But we for some reason pronounce it Ralph Lauren.

  • Another difficult one is Givenchy.

  • Givenchy.

  • That one's a tongue twister.

  • Now the next one, it's not a fashion brand.

  • But it is a luxury item.

  • And this is what we would call in the UK, Porsche.

  • But it should actually be pronounced with two syllables.

  • It should actually be pronounced Porsche.

  • And I checked with my boyfriend, who's really into cars

  • and he said Porsche as well, when it should be Porsche.

  • So yeah, really common mistake.

  • But bear that one in mind.

  • That's it for today's video, I hope you liked it

  • and I hope you learned something.

  • Don't forget to connect with me on all of my social media.

  • I've got my Facebook, I've got my Instagram

  • and I've got my Twitter and I will see

  • you soon for another lesson.

  • (house music)

(house music)

Subtitles and vocabulary

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A2 UK pronounced brand adidas ski french versace

12 Brands YOU pronounce INCORRECTLY

Video vocabulary